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Use one word to describe the medical aesthetic industry in 2021, to "quantity" and "quality".
In 2021, the medical aesthetic industry "ice and fire double day". In the first half of the year, against the trend of growth, capital increase, the stock market is red, into June, a series of "the strictest in history" medical aesthetic related policies and regulations were intensively introduced, and the short-term shock of the industry made the hot medical beauty track usher in the "freezing point".
With a long-term vision, industry compliance is also a long-term benefit, and the medical beauty industry's "good currency expelling bad money" accelerates quality upgrading and returns to the essence of medical treatment. Is the 2021 "medical beauty fever" a short-term outlet or a wealth code? The Medical Aesthetic Compliance Research Group of Nandu Health Alliance launched the "Guangdong-Hong Kong-Macao Greater Bay Area Medical Aesthetic Consumption List", "Number" said that medical aesthetics is strongly supervised and annual hot event inventory, taking you back to the beautiful economy in 2021.
Guangdong-Hong Kong-Macao Greater Bay Area, a "vibrant world-class city cluster", what are the opportunities for consumption in the medical aesthetic industry? How does the "beauty" of the nine cities in the Bay Area interpret different wonderful? Through various research methods and creative data expressions such as data analysis, the research team depicted the medical aesthetic consumption portraits of different cities in the Guangdong-Hong Kong-Macao Greater Bay Area, and looked at the overall trend through the current situation of the medical aesthetic market and the consumption index in the Bay Area.
A map to understand the consumption power of medical aesthetics in each city in the Bay Area
Map of Medical Aesthetic Consumption in Guangdong-Hong Kong-Macao Greater Bay Area
Video commentary
When: All year 2021
Evaluation Target: Nine Cities in the Guangdong-Hong Kong-Macao Greater Bay Area (excluding Hong Kong and Macao due to different standard certifications for medical aesthetic services, medical devices, pharmaceutical consumables and other standards)
Evaluation items: overall transaction of medical beauty, overall users of medical beauty, consumption scale in different cities, number of consumers, unit price of customers and gender age ratio, and light medical beauty (frequency, customer acquisition channels, consumption frequency, grass planting channels, project preferences, etc.)
Data source: New Oxygen Data Yan Research Institute
1
The consumer demand for medical aesthetics is strong, with 14.6% of the country's medical aesthetic orders coming from the Greater Bay Area
Note: GMV is the total amount of commodity transactions, the total amount of transactions in a certain period of time.
2
16.2% of the country's male medical aesthetic consumers come from the Greater Bay Area
The total number of medical aesthetic consumers in the Greater Bay Area accounts for 15.5% of the country, 16.2% of the country's male medical aesthetic consumers come from the Greater Bay Area, and more than 96% of male medical aesthetic consumers in the Greater Bay Area are concentrated in the age group of 20-25 years old.
3
The scale of consumption is far ahead of the curve
Guangzhou's consumption scale ranked first, followed by Shenzhen.
Guangzhou and other cities in the Bay Area medical aesthetic consumption is not an order of magnitude. The consumption scale of Guangzhou is equal to 3192 Zhaoqing Cities, 200 Jiangmen, 90 Zhongshan Cities, 66 Huizhou, 41 Zhuhai Cities, 13 Dongguan Cities, and 9 Foshan Cities.
In terms of the number of consumers, Guangzhou also ranks first, followed by Shenzhen. The combined number of consumers in other Bay Area cities is less than half that of these two cities.
4
Nearly half of male medical aesthetic consumers are in Guangzhou
Nearly half of the medical beauty customers in the Greater Bay Area come from Guangzhou, accounting for 45.12%. The number of male medical aesthetics in Guangzhou accounts for 49.66% of the total number of male medical aesthetics in the entire Greater Bay Area.
Guangzhou's male customer base is equal to 413 Zhaoqing Cities, 97 Jiangmen, 45 Zhongshan Cities, 24 Huizhou, 23 Zhuhai Cities, 10 Foshan Cities, and 7.5 Dongguan Cities.
5
Which city's consumers are "big-handed"?
From the perspective of customer unit price, Foshan people are most willing to spend money on appearance, followed by Shenzhen people, although Guangzhou has the largest number of consumers, the unit price of customers ranks third.
6
The Greater Bay Area won these national "gold, silver and copper"
Most afraid of hair loss: Guangzhou ranks third in the number of hair transplant orders in the country and is the most hair transplanted city in the Greater Bay Area. The number of orders accounted for 10.30% of the country.
Favorite perfect side face: Foshan is the city with the most orders for upper and lower jaw surgery, accounting for 40%.
Favorite high nose bridge: Guangzhou is the city with the most orders for comprehensive nasal surgery, accounting for more than 12% of the order volume in the country.
Favorite hair removal: Guangzhou people are most afraid of hands and feet, back hair, laser hair removal orders rank first in the country. Among them, the thigh and calf hairs accounted for 14.31% of the national orders, the hair loss of hands and feet accounted for 19.60% of the national orders, and the back hair accounted for 32.39% of the national orders, these three hair removal Guangzhou are the cities with the most orders in the country, and the sum of the orders of the three hair removal projects accounts for 15.29% of the order volume of the three projects in the country.
The most afraid of too long in the people: Shenzhen people are most afraid of too long in the people, every 4 people in the country to shorten the operation, there is 1 Shenzhen person.
Favorite dimples: Shenzhen is the city with the most dimple plasty orders, accounting for 15.65% of the orders nationwide.
The most afraid of fat: Shenzhen people are most afraid of "tiger back bear legs", RF fat dissolved slim thighs, RF fat dissolved thin back, air fat dissolved shoulder these three items the largest number of orders in the country, accounting for 24.78%, 27.77%, 100% respectively. One out of every 4 of the above orders in the country comes from Shenzhen.
Favorite hyaluronic acid: abundant tear troughs, abundant eye sockets, removing static lines... Shenzhen people like hyaluronic acid full face filling the most, the number of orders accounted for 10.93% of the country, that is to say, for every 10 hyaluronic acid full face filling orders in the country, 1 is from Shenzhen.
The most afraid of eye aging: Shenzhen people like eye maintenance the most, and the number of orders for human eye projects accounts for 22.17% of the country. Among them, radio frequency to remove dark circles, buried threads to remove eye bags, eye acupuncture point massage and other eye items have the largest number of orders in the country.
7
Portraits of medical aesthetic users in nine cities in the Greater Bay Area
Dongguan people are keen to fill with autologous fat.
Foshan people are most willing to try facial bone surgery such as mandibular angle plastic surgery and upper and lower jaw surgery.
Huizhou people spend the most on the double eyelid project.
Jiangmen people like a full face and have invested a lot in the project of filling the whole face with hyaluronic acid.
Zhuhai people care more about their hairline.
Guangzhou people keep up with the trend, eye synthesis, nose synthesis, thermoji is the favorite of the people of Guangzhou.
Most of the popular projects of Shenzhen people are wrinkle-free and anti-aging.
Zhaoqing people prefer to be slender, whether it is the face or the body, it must be reduced.
Zhongshan people require very delicate eyebrows, and semi-permanent tattoos are the items they order the most.
To learn more about the report, click on the link below to view the report
2021 Guangdong-Hong Kong-Macao Greater Bay Area Medical Aesthetic Consumption White Paper
Producer: Nandu Health Alliance Medical Beauty Compliance Research Group
Coordinator: Yin Lai, You Manni, Wang Daobin
Appearance/Writing: Nandu reporter Yang Liyun Intern Wang Yifan
Draft: Zhang Bo