Hello, 2022| Meibei founder Gong Liansheng: I hope that medical beauty shines into thousands of households like sunshine

In 2021, the medical aesthetic industry has experienced great ups and downs, from the collective carnival at the beginning of the year to the strong supervision that began in the middle of the year, as an outlet industry, medical aesthetics has obtained a lot of capital and attention in the past few years, and the vigorous development of the industry has overshadowed the problems derived from it. Nowadays, under the strong supervision of the state, the medical aesthetic industry "enters the winter in one second", how will the medical aesthetic industry break the situation in the future? How do enterprises survive and develop? In this regard, Red Star News interviewed Gong Liansheng, founder and CEO of Meibei, who said: "We always believe that high-quality medical aesthetic services will always maintain strong competitiveness. In the past ten years, an important reason for Meibei's sustained and stable growth is to adhere to the value of always focusing on the interests of users, adhere to the long-term doctrine, and abandon some unreasonable development routes that are too fast and seek growth. At the same time, in the past ten years, with the improvement of people's living standards, there is also a higher pursuit of "beauty", I hope that through our continuous efforts, medical beauty will be more common and popular in China, and medical beauty will shine into thousands of households like sunshine. ”

Red Star News: With the large-scale construction of new digital infrastructure, the integration and application of new technologies such as 5G, artificial intelligence, and blockchain are deepening, looking forward to 2022, what trend will your industry develop?

Gong Liansheng: Digitalization has gradually become one of the core driving forces driving the growth of the medical aesthetic industry, and we are now facing an era full of changes and uncertainties, and the greatest certainty is the transformation of digital intelligence.

Specifically, it includes: digitalization of marketing and operations - CDP, DMP, SCRM, marketing automation is emerging in an endless stream, and precise efficiency.

User experience digitalization: through digitalization, intelligent ability to experience monitoring, experience design, through intelligent customer service and other applications to improve service efficiency, and constantly meet the changing needs and expectations of customers, through digital means to improve satisfaction, loyalty, NPS, and then build experience mind and brand mind, forming a competitive advantage.

Service and product digitalization: The application of digital tools provides a foundation for service and product innovation, and precipitates data and capabilities, such as micro-applications, mini programs, live broadcasts, video face-to-face consultations, AI face measurement through digitalization to make business online, service online, and improve operational efficiency through service and product innovation.

Intelligent decision-making: With the integration of online and offline industry digitalization, the degree of online business deepening, after completing data collection and data precipitation, it will be based on data, algorithm capabilities to predict, recommend and other complex scenarios of the application, improve the accuracy and efficiency of decision-making, real-time decision-making, intelligent decision-making.

Red Star News: At the beginning of the new year, everyone is making a Flag for the year. What are your goals for this year?

Gong Liansheng: Our goals are generally not calculated in "years". As early as the beginning of the establishment of Meibei, we had a goal to become a leader in the medical aesthetic industry. Meibei entered the field and became the industry leader through 5 to 8 years of hard work to become the industry's top five, more than 10 years of efforts. Looking at it now, in this decade, we have initially completed our goals. "Meibei becomes the leader of the medical aesthetic industry" - this goal has not changed, and we hope to make outstanding contributions to human health and longevity from the perspective of social contribution.

Red Star News: In the process of achieving personal goals and corporate goals, how to fulfill social responsibility has become the focus, and how do you do it?

Gong Liansheng: Meibei's role as an enterprise is one of the main bodies of wealth creation and distribution, we always regard high-quality development as the first priority, innovation as the first driving force to lead development, in order to create more social employment; at the same time, Meibei actively responds to national policies, leads the construction of a good medical aesthetic consumption environment and a clear medical aesthetic market with practical actions, and uses the advantages of digital construction of the Internet platform to accelerate the circulation of partners' goods and services.

In addition, Meibei actively participates in public welfare activities to promote people's lives to be better.

In 2021, our public welfare team came to GanziDege County, Sichuan Province, and provided free oral examination and pit and groove closure treatment for hundreds of local children, and the whole activity took nearly a month, and many children in remote areas were exposed to oral examination for the first time.

In 2020, we donated money and materials to the relevant departments of the new crown epidemic and Chengdu flood control...

In 2019, we launched the "Spring Wind Public Welfare Program" to provide free repairs to 100 patients who have failed plastic surgery within 5 years.

In fact, Meibei has been committed to public welfare, but it is relatively low-key, and even many employees do not know that in the future, we will invest more energy in public welfare undertakings.

Red Star News reporter Li Xinglong Yan Dan

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