When you talk about Internet + Medical, what comes to mind first? Maybe the registration of medical treatment has become an online appointment, maybe it is the various medical and health science content that is often brushed in the mobile phone, or it may be a number of Internet hospitals that have been urgently activated during the epidemic in Xi'an... In fact, the last incident related to the Internet and medical treatment that caused explosive attention in the public eye was the Wei Zexi incident, which occurred in 2016.
In just 5 years, the industry ecology and public impression in the field of Internet + medical care have undergone earth-shaking changes, and there is no doubt that the Internet is reshaping the medical and health industry.
Why has the industry changed? Combing through the influencing factors, there are the far-reaching impacts brought about by the epidemic, the high-standard transformation brought about by the entry of Internet capital, the promotion and standardization of regulatory policies, and the comprehensive embrace of the Internet by hospitals and doctors.
The Internet and medical care are two fields with different temperaments, and their integration is whether the doctor opens his arms first, or the Internet hands out an olive branch first? There are all, but different opening postures cast different corporate genes, and a variety of trial and error incisions also bring different trial and error postures.
Today, two years after the outbreak of the new crown epidemic, what is the current situation of the Internet + medical and healthcare industry? What are the biggest challenges facing the industry? In 2021, what kind of innovative attempts have you made? Where will the industry go in 2022? The "Internet + Medical" research group of Nandu Health Alliance has launched a series of thematic inventory today to observe the development trend of the Internet + medical industry.
The first article of today's special topic uses big data analysis to sort out the focus of social platform users on Internet + medical related topics.
We found that although Internet + medical treatment is still an important starting point for epidemic prevention and control, in the post-epidemic era, the emergency function of Internet + medical treatment is gradually becoming routine, and it has begun to return to the original intention of Internet technology to benefit mankind with technology, and the technical end has developed in depth and the application scenarios have expanded horizontally;
At the same time, the active intervention of regulatory policies will help create a virtuous circle of "regulatory outperform loopholes" and "disease prevention before treatment", and also win a good foundation for public awareness and public opinion environment for the healthy development of the Internet medical industry.
This content is jointly launched by the "Internet + Medical" research group of Nandu Health Alliance and Guangdong Sailicin Data Information Co., Ltd.
Description of data source: From January 1, 2021 to December 20, 2021, Weibo-related data mentioning "Internet Hospital", "Medical Artificial Intelligence", "Medical AI", "Pharmaceutical E-commerce", "Online Consultation", "Online Consultation", "Internet Diagnosis and Treatment", "Online Prescription Drugs", "Online Drug Rebate", "Internet Diagnosis and Treatment Supervision Rules" mentioned in Sina Weibo, including but not limited to the number of hot word blog posts, the number of blog posts likes, the number of blog comments, the number of blog comments, the number of blog posts forwarded, Word frequency statistics related to the content of the blog post.
The online consultation function has gained high awareness
In 2021, a total of 90,227 blog posts were posted on Weibo, 603593 were forwarded, 553652 user reviews were received, and 3331974 user likes were received.
From the perspective of specific fields, the number of blog posts of "Internet Hospital" and "Medical Artificial Intelligence" is the largest, both exceeding 10,000.
Among them, the number of blog posts related to "Internet Hospital" is about 54,000, the cumulative number of forwards is about 280,000, the cumulative number of comments is about 283,000, and the number of likes is about 1.93 million, and the commenters are from 351 cities across the country, which is the most concerned by public opinion and the most extensive topic coverage among many Internet + medical-related hot words.
From the perspective of topic popularity, the fermentation energy of "online consultation" and "online consultation" is the most impressive. Taking "online consultation" as an example, on average, every blog post with the word "online consultation" can bring about 33.9 retweets, 31.2 comments, and 160 likes. It can be seen that compared with the online sale of prescription drugs and pharmaceutical e-commerce, the online consultation function is a function that netizens are most intuitive about the Internet medical experience, and are most willing to discuss and support. After years of operation in the industry, the online consultation function has gained high recognition among netizens.
At the same time, "medical AI" as an emerging hot spot, its fermentation potential can not be underestimated, on average, every 1 blog post with the word "medical AI", you can get about 8.9 retweets, 4.8 comments, 32.8 likes.
From the perspective of specific regions, users in Beijing, Guangdong and Shanghai published the highest number of Blog posts on Internet + Medical, with 15821, 8775 and 7931 respectively.
At the same time, the forwards, comments and likes triggered by user blog posts in Beijing, Shanghai and Guangdong also belong to the first echelon, whether it is attention or social participation, Beijing, Shanghai and Guangdong are relatively advanced in the field of Internet + medical treatment.
The public voice is concentrated in first-tier cities, on the one hand, it is related to the obvious "Internet" attribute of Internet medical treatment, and the platform enterprises with stronger Internet attributes in the industry are mostly concentrated in Beijing, Shanghai, Zhejiang and other places, and Sichuan has also emerged a number of Internet medical enterprises in recent years; on the other hand, it is related to the "medical" attributes in Internet medical treatment, Guangdong, where public medical resources are strong and the development of Internet medical treatment is earlier, and Shandong, which has a large number of Internet hospitals, is also a front row user who pays attention to the dissemination of this topic.
Although there are not many blogs in general, Hong Kong, Macao and Taiwan users are also paying attention to the Internet + medical field, what are they concerned about? The focus of Hong Kong, Macao and Taiwan users is mainly focused on the field of medical AI/artificial intelligence (blog post 43.5%, comment 21.45%) and Internet hospital (blog post 40.0%, comment 69.8%), part of which is related to the epidemic situation in the mainland, and some is the financial news related to medical AI companies listed in Hong Kong, such as retinal imaging artificial intelligence company Eagle Pupil Technology was listed on the Hong Kong Stock Exchange in November.
Internet + healthcare is still highly correlated with the epidemic
When we focus on Internet + Medical, what are we focusing on? After extracting keywords from relevant blog posts, the research group found that weibo blog posts on "Internet + Medical" in 2021 mainly spread around words such as health (17.90%), epidemic (9.51%), technology (9.38%), 5G (6.04%), prevention and control (5.47%).
It can be seen that although the Internet + medical treatment is still an important starting point for epidemic prevention and control, in the post-epidemic era, the emergency function of Internet + medical treatment is gradually becoming routine, and then it is constantly being given more color of scientific and technological development, returning to the original intention of science and technology to benefit mankind, and people have begun to pay attention to the sustainable development of this field itself.
Among them, the "Internet hospital" with a system of establishment and supervision has become an important fulcrum and main starting point for epidemic prevention and control and nucleic acid detection. Big data shows that in the relevant blog posts of Internet hospitals, a total of 9397 phrases appeared, of which health (30.64%), epidemic (14.36%), 5G (9.48%), prevention and control (6.96%), medical institutions (6.85%), detection (6.64%), and nucleic acid (5.45%) appeared with relatively high frequency.
At the beginning of 2020, Internet hospitals have emerged in large numbers under the catalysis of the new crown epidemic, and by 2021, Internet hospitals have formed a closely related impression with epidemic prevention and control and nucleic acid testing in the public perception.
The technology attribute is returning The prospects in the field of medical AI are promising
Emergency response to the epidemic and nucleic acid testing are not all. In the Field of Internet + Medical In 2021, in addition to the epidemic, there is also the rapid landing of scientific and technological applications, and the most concerned is the field of medical AI/artificial intelligence.
In the blog posts related to medical AI/artificial intelligence, a total of 10901 phrases were generated, of which technology (25.18%), digital (13.31%), health (10.20%), 5G (8.86%), robotics (7.34%), research and development (6.75%), finance (4.61%) accounted for a higher proportion, compared with other segments, finance is the more prominent phrase in the field of medical AI/artificial intelligence, showing the expectations and ambitions of the capital market for its commercialization.
In July 2021, the State Food and Drug Administration issued the Notice of the State Food and Drug Administration on Issuing guidelines for the Classification and Definition of Artificial Intelligence Medical Software Products (No. 47 [2021]), which clearly defined the classification of medical AI. It is understood that since the first medical AI product obtained the NMPA class III certificate in January 2020, by the end of November 2021, more than 20 medical AI products have obtained the NMPA class III certificate, and 2021 is a milestone year for the medical AI field.
In terms of the application of medical AI in Internet diagnosis and treatment, the regulatory provisions are also more clear, and the Detailed Rules for the Supervision of Internet Diagnosis and Treatment (Draft for Comments) proposes that artificial intelligence software must not be fraudulently used to replace the doctor's own treatment.
The existing medical AI products are mostly offline image-assisted diagnosis software in various specialties, providing auxiliary diagnostic opinions for practicing physicians, and most of the "fraudulent use" behaviors in the online diagnosis and treatment field targeted by supervision are not intended here, but the hot and positive and clear posture of the supply side and the regulatory side is like a high-threshold "admission ticket" for the industry, although it is difficult to take, but the strength is strong and the way is correct, it is possible to get it, and it is a "golden signboard" that is obtained.
Regulatory Active Admission "Disease Prevention Before Cure"
For the Internet medical industry, 2021 is a year of tightening supervision, although the two major policies ("Internet Diagnosis and Treatment Supervision Rules" and "Measures for the Supervision and Administration of Drug Network Sales") are still in the stage of soliciting opinions and have not been formally introduced, but the industry is already in the limelight, and it is in full swing to adjust in terms of standardization and service quality.
But in the popular perception, tighter regulations and negative perceptions of the industry have not taken the mainstream. In the blog posts involving Internet diagnosis and treatment (including regulatory rules), a total of 620 phrases appeared, of which health (27.9%) was the most frequent phrase, followed by medical institutions (17.26%), policies (13.71%), and supervision (13.71%).
Relatively speaking, the negative impression of the public is more concentrated in the field of online sales of prescription drugs. A total of 652 phrases appeared in blog posts involving online prescription drugs, and compared with blog posts in other fields, there were two typical negative phrases of chaos (4.84%) and illegal (4.84%) in the phrases of online prescription drugs. It can be seen that the public's doubts about online sales of prescription drugs have not been eliminated, and they pay close attention to how prescription drugs are circulated in accordance with the network platform.
Online prescription drugs are only a small area of Internet medicine, and the public's cognition of the large field of pharmaceutical e-commerce has a more obvious "consumption" rather than "medicine" color. In the blog posts involving pharmaceutical e-commerce, a total of 3227 phrases appeared, of which consumption (10.47%), logistics (10.01%), cross-border (7.03%), live broadcasting (4.65%) and other words with obvious consumer colors accounted for a considerable proportion.
Compared with prescription drugs, online sales of over-the-counter drugs, health care products, and medical devices entered the network circulation earlier, and the safety risk is lower, and the public's public opinion on pharmaceutical e-commerce focuses more on the optimization of service quality.
In summary, it can be seen that in the field of Internet + medical health, the formulation of regulatory policies is relatively early and timely, and actively intervenes before the industry pain points and shortcomings appear on a large scale, creating an environment and opportunity for "regulatory outperform loopholes" and "disease prevention before treatment". On the one hand, this is the regulatory authorities in the development process of Internet-related segments to learn experience, early intervention and early standardization, on the one hand, it is also the industry's internal tightening of the string of compliance operations, self-supervision and mutual reminders, timely industry early warnings when bad behavior emerges, and actively maintain the reputation and atmosphere of the industry.
Producer: Nandu Health Alliance "Internet + Medical" Research Group
Coordinator: Yin Lai, Wang Daobin, You Mani
Written by: Nandu reporter Li Wen
Data support: Guangdong Sailisin Data Information Co., Ltd
Draft: He Xin