On April 18, Poker City held an online press conference to officially release the gamified AI medical software "Happy Horizon Planet Visual Training System" (hereinafter referred to as "Happy Horizon Planet") that has obtained the Qualification Certification of Class II Medical Devices of the State Drug Administration - which is also the first case of digital therapy certification in the domestic game industry.
The advent of Happy Horizon Planet marks the official recognition of the value of "game + medical", "Happy Horizon Planet" will be regarded as a "digital prescription drug", children with strabismus amblyopia can be used directly after treatment according to the doctor's prescription recommendations and play a certain therapeutic role. This is also another manifestation of the game's adherence to social benefit priority and active social responsibility, and it is expected to explore a new path of high-quality and sustainable development for the game industry.
Happy Horizon Planet originated from one of the two major topics that Poker City focused on after the launch of its digital therapy strategy in October 2021, aiming to solve problems such as adherence and effectiveness in treatment for patients with amblyopia aged 5-8. Different from the few software on the market with medical device registration certificates, the "Happy Horizon Planet" developed by Unity uses 3D graphics, which has the advantages of vivid art and distinct gamification mechanism, which can enhance children's enthusiasm for training and compliance with training courses under the premise of ensuring that product training is effective and effective.
Not only that, "Happy Horizon Planet" also intimately prepares an exclusive APP for doctors and parents, including training information push, one-click exit training and other functions, which helps parents understand their children's training progress in real time. At the same time, doctors and parents can also control the dosage of small patients to avoid underdose or overdose, which is another step forward in game-empowered medical treatment.
Work with medical experts to ensure that the science is effective
"Happy Horizon Planet" was jointly developed by Poker City and the optometry background team of Wenzhou Medical University, and the leading experts have 12 years of experience in amblyopia research, and there are professional doctors in the research and development process to ensure that the training is scientific and effective.
Amblyopia is a condition that occurs more often in children and usually results in monocular or binocular corrected vision that is lower than the corresponding age, but there are no organic lesions on eye examination.
The ideal treatment time for amblyopia is around the age of 6, and it is generally believed that there is a risk of lifelong vision loss if appropriate training and treatment is not carried out before the age of 12. In the treatment of children, the biggest problem is often insufficient compliance, which leads to poor treatment results, and studies have also shown that the stronger the patient's compliance, the better the rehabilitation effect and the shorter the treatment cycle. The Merck Family Clinic Handbook, a reference book of medical knowledge, states that patients forget about half of their medical advice after 15 minutes of consultation, and children are more likely than adults to have non-compliance problems.
According to Chen Hang, a medical consultant of Poker City and a master of optometry medicine at Wenzhou Medical University, "Happy Horizon Planet" puts "improving patient compliance" in the first place, precisely because the software is aimed at children with amblyopia rehabilitation training needs.
Specifically in "Happy Horizon Planet", several major amblyopia treatment methods that have been repeatedly verified at home and abroad, such as raster visual stimulation and fine eye training, are integrated into the gameplay, and there are 5 continents, 15 kinds of props, 16 maps, and 46 kinds of strange creatures in the software, which together constitute a wonderful adventure. Children can naturally complete the corresponding targeted training in the process of self-perception and entertainment, and skillfully solve the problem of children's dependence that causes headaches for many doctors and parents.
Of course, most medical device companies are actually optimizing for children's compliance problems, providing more colorful instruments and treatment methods, but on entertainment and play, as well as in attracting children, it is natural that experienced game companies are more professional.
And the rich gameplay is only a means to achieve "the training method that children prefer", and ensuring that the software is professional and effective is an important consideration of Poker City.
It is reported that the "Happy Horizon Planet" project has changed the industry practice of the game industry to do public welfare projects and often develop part-time, all participating members are fully committed, and the core members of the project have more than 10 years of experience in the game industry. The city of Boque has even established a mechanism for the development of disciplines that recognize, know, integrate, and explore research, ensuring innovation while ensuring medical seriousness. Not only has a strong sense of responsibility, but also basically has the team quality of medical research model, which also creates a good premise for the successful integration of "game + medical".
Reduced training costs and easier treatment of amblyopia
At present, "Happy Horizon Planet" has completed one of the two stages of amblyopia treatment "simply improve monocular vision" function, and through the red and blue vision, to achieve binocular vision training, in addition, the team is also trying to "naked eye 3D" and other technologies into the integration.
In a central clinical trial conducted jointly with several hospitals, Happy Horizon Planet has been shown to truly improve amblyopia vision in children who participate and complete training as required.
Wang Qinmei, president, professor and chief physician of Zhejiang Provincial Eye Hospital (Zhijiang Branch), said that in the past, medical device software for treating amblyopia lacked aesthetics, only mechanism, and lacked the design of acceptance and tolerance for the recipients, that is, children. However, Wang Qinmei is very optimistic about the further in-depth integration of games and medical treatment in the future, and also holds a positive attitude towards digital therapy.
Ying Li, a director of the Zhejiang Nursing Association, who started from both a medical staff and a mother of a child with amblyopia, expressed her delight that "Happy Horizon Planet" was certified by the State Food and Drug Administration. She recalled that in the past, when children treated amblyopia, they could only wear glasses or had to stare at the treatment equipment for a long time, and the child would soon feel bored, poorly dependent, and the rehabilitation effect was not good.
Through the gamification mechanism, the child's attention can finally be concentrated. Ying Li also said that the software features of Happy Horizon Planet can intuitively control the treatment method and "dose", while recording the training time and grasping the overall progress of treatment.
In addition to taking the gamification mechanism to the extreme, Happy Horizon Planet's rich digital capabilities also make the treatment of amblyopia more effective. The use of software does not require special, expensive instruments, a tablet can be used, greatly reducing the time and money cost of training, which also brings the natural advantage of on-demand testing.
Embedded vision assessment system, visual training report, AI monitoring function... It can also help parents and children quickly grasp the amblyopia situation and training status. Whether it is a professional doctor, a worried parent, or even an ignorant child, they can check the training progress and evaluation results anytime and anywhere, so that the training is more scientific, more targeted, the treatment effect is more ideal, and finally achieve early recovery.
In GameLook's view, while matching the scientific and effective and more personalized training program, "Happy Horizon Planet" also plays a role in rewriting the drawbacks of traditional amblyopia treatment, truly reducing the economic pressure of training, making amblyopia treatment more accessible, popular and effective, and truly reducing the harm of amblyopia.
With an open mind, take the right path
It is not uncommon to practice public welfare and thus fulfill social responsibility in the form of cross-border cooperation, but at the level of specific practices, Pock City can always implement more areas and pay attention to more details.
Its "Stir-fry Jianghu" opened the "Love, Be Early" public welfare special activity to send breakfast to children in mountainous areas, jointly launched the epidemic prevention mini-game "People's War "Epidemic" General Mobilization" with the People's Network Good Doctor, jointly held the first "China Science Popularization Game Conference" with the Shanghai Science and Technology Museum, cooperated with Xinhua Net to launch the "I Am an Astronaut" series of science popularization plans, jointly launched the small game of science popularization party history knowledge "Yuexue Party History" with the Shanghai Municipal Customs Work Committee, and proposed the "Gamification Digital Therapy Strategy" that gave birth to "Happy Horizon Planet"...
As Poker City explores the boundaries of the game, it's always trying to discover more possibilities. Under the "Game +" strategy, thanks to the above projects and more cases of games practicing social responsibility, Poker City tries to tell more people that the value of games is more than entertainment. Education, science popularization, medical treatment, almost all aspects of our lives, have a stage empowered by games.
Li Jing, CTO of Poker City, once said that the business prospects of "game + medical" are not clear, the professional barriers are very high, and the challenges are very large, but everyone still holds great enthusiasm and continues to learn, just to "try to do their best to make the society a little better." It is precisely because of this that in the face of such a difficult road ahead, Li Jing is full of confidence. Poker City is also open to further exploring the field of gamified digital therapy by working with teams from all walks of life across the country dedicated to digital therapy research.
That's what Game+means. The industry's exploration of game empowerment is not only the advantages of gamification itself, but also every game person who has love in his heart, and every attempt to play the positive value of the game. It doesn't matter if the road ahead is difficult or not, what matters is to choose the right path.
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