Recently, the automotive industry data comprehensive service platform Dasou Car Zhiyun, together with Baidu Index and Baidu Marketing, jointly released the "2021 New Energy Passenger Vehicle White Paper" (hereinafter referred to as the "White Paper"), which analyzes and interprets the domestic new energy vehicle market in 2021 from six dimensions: sales, price, product, battery, motor and attention.
The white paper shows that in 2021, the sales volume of new energy passenger vehicles showed a spurt of growth, and the monthly sales continued to hit a record high, with annual retail sales of nearly 3 million units, which was equivalent to the total sales volume in the three years from 2018 to 2020, and the sales volume went to a higher level. Independent brands shine in the new energy market, holding more than 70% of the market share, and are expected to achieve "curve overtaking" through new energy vehicles, and the competitive landscape of the automobile market may face reshaping.
Sales volume
Full-year 2021 sales are equivalent to the previous three years combined
In 2021, the sales volume of traditional fuel vehicles was 18.134 million units, down 3.1% year-on-year, while the sales of new energy vehicles continued to hit record highs in each month, up 156% year-on-year, and the market penetration rate increased to 13.9%. In terms of fuel type, BEV (pure electric vehicles) has a market share of more than 80% in the past two years; the PHEV (hybrid electric vehicle) market has been shrinking, and BYD has contributed more than half of sales.
Sedans account for more than 60% of the new energy vehicle market, the SUV market share rose to 35%, and the gap between the number of SUVs and sedan products gradually narrowed. The sales contribution of traditional OEMs mainly depends on cars, and the new car-making forces rely solely on SUVs to seize the market. From the perspective of model distribution, the current compact models in the new energy vehicle market contribute about 30% of the market share; in 2021, the share of micro and small cars will increase again, benefiting from the listing of a number of new products, and the share of compact SUVs has risen by 3.3%.
Independent brands occupy 70% of the market share, and are expected to achieve "curve overtaking"
In 2021, the penetration rate of new energy vehicles of independent manufacturers will reach 27.3%, while the penetration rate of new energy vehicles of joint venture manufacturers will be only 2.6%. The head effect of the new energy vehicle market is remarkable, THE TOP10 manufacturers account for nearly 70% of the market share, 9 independent brands are on the list, and independent brands are expected to achieve "curve overtaking" through new energy vehicles.
At present, the new energy vehicle market is gradually sinking from 1-2 tier cities to 3-5 tier cities, and it is expected that new energy sales in 3-5 tier cities are expected to continue to increase. Tesla and new car-making forces are more favored in 1-2 tier cities; Wuling has obvious market advantages in 3-5 tier cities, but with the layout of BYD and car-making new forces (the 2nd echelon) in micro-small market segments, its market position is threatened.
BYD's sales in various regions are firmly in the forefront, and Tesla's market share has declined
BYD, Wuling and Tesla ranked in the top 5 sales volume of major regions, BYD was in the forefront of sales in major regions, and Tesla's sales share in all regions declined.
Non-restricted areas and inland provinces have great growth potential
In recent years, the development of the new energy automobile industry is shifting from "policy-driven" to "market-oriented", and the market demand for new energy vehicles has begun to be released; the proportion of new energy vehicles in non-restricted areas has increased steadily, and the three central provinces, Sichuan, Hebei, Shandong and other provinces are expected to become new energy vehicle growth potential areas.
Price article
The price index showed an upward trend and the discount rate narrowed
In 2021, the overall price index showed an upward trend, the price index was generally 95%; in 2021, the price discount rate of new energy passenger vehicles showed an "m-shaped" trend, and the largest discount rate for the whole year from April to August was above 5%, stimulating consumers to buy, and the discount rate was gradually recovered after the golden nine silver ten, and at the same time affected by the "new energy subsidy decline in January 2022", the market discount rate was recovered in advance, and it was recovered to the lowest value of the whole year in December.
Products
The number of models launched by independent manufacturers is three times that of joint venture manufacturers
With the continuous release of positive information in the new energy vehicle market from the second half of 2020 to 2021, prompting the number of product launches to rebound, in 2021, there will be 97 sub-vehicle series of new energy passenger cars listed, and 396 corresponding models, a new high in the past 5 years. Among them, the number of models launched by independent manufacturers is 293 times that of joint venture manufacturers. The launch of new energy products is still dominated by BEVs, and the number of products is 5 times that of PHEV. According to the market segment, the resources of new energy products are mainly inclined to the micro-small and compact market segments, and the number of models will reach 271 in 2021, accounting for nearly 70%.
Battery article
Cataline Era ranks first, and the main engine factory layouts the battery business
In 2021, the total installed power of the power battery of new energy vehicles reached 122.21GWh, an increase of 170.2% over the same period last year. Among the three major types of batteries, the share of LFP batteries rose to more than 40%, narrowing the distance with ternary lithium batteries.
TOP5 battery manufacturers account for 80% of the market share, Ningde times and BYD have been in the top three for many years, and second-tier manufacturers have gradually emerged in the industry. In order to ensure the independent controllability of core technologies, OEMs have laid out battery business to reduce dependence on battery manufacturers.
Motor
In 2021, the total installed capacity of BEV drive motors for new energy vehicles reached 2.59 million units, an increase of 168.5% year-on-year. Second-line motor manufacturers are gradually emerging in the industry. Manufacturers adjust the motor supply structure, and gradually adjust to a more balanced supply structure of two or more suppliers, effectively reducing the supply risk.
Attention section
"Youthfulness, her strength" has become the main force in the demand for new energy vehicles
Young users aged 25-34 have a stronger demand for new energy vehicles and pay more attention to them; compared with traditional fuel vehicles, female users have heavier decision-making and higher participation in the purchase of new energy vehicles.
Online content such as short videos and live broadcasts affect the consumption of new energy vehicles
The new car-making forces have given full play to the advantages of the Internet car-making genes, and the online demand has grown rapidly and occupied a leading position; independent brands have gradually enhanced their online influence. Online high-quality content can touch consumers' perception of needs and brand choices. Users pay more attention to new energy models, focusing on product services, car maintenance costs, intelligent technology experience and other aspects. It is worth noting that the demand for attention such as appearance and aesthetics, driving intelligence, and endurance has grown rapidly.
As the promoter of digital civilization in the automotive industry, Dasouche launched a comprehensive data service platform "Dasouche Zhiyun", which provides the whole industry chain data for the automotive industry by opening up the information of the five major industrial circulation links of new car trading, second-hand car trading, auto finance, after-sales and spare parts, and dealer operation, and combines different data scenarios to provide intelligent online data analysis tools to help users quickly and efficiently extract key conclusions from multi-dimensional, multi-granular, cross-type, long-term massive multi-source data. Gain insight into market changes and empower your business with data. Log on to the official website of "Dasouche Zhiyun" or pay attention to the "Dasouche Zhiyun" public account to obtain the full version of the white paper.
（CIS）