The 2021 examination has come to an end, the epidemic is raging, the industry lacks core, which is the most important problem facing the automotive circle in the past 2021, although in such an industry background, the overall automotive industry has achieved slow growth, and the brands have actively laid out electrification to accelerate the intelligent process, and have achieved good results in the past year, especially the head of the independent brand has become half of the domestic automobile market, with enough potential strength to fight against the joint venture brand.
The king of annual sales needs to accelerate the layout of new energy
For Changan Automobile, it has achieved good results, but there are still many shortcomings. According to the data, Changan Group's cumulative sales in 2021 will be about 2.3005 million units, an increase of 14.82% year-on-year. Among them, the annual cumulative sales of Changan Chinese brand cars were 1.75 million units, up 16.7% year-on-year, the sales of Changan Chinese brand passenger cars were about 1.2042 million units, an increase of 23.08% year-on-year, and the cumulative annual sales of Changan Automobile overseas were about 110,000 units.
Subdivided models, the cumulative sales of Changan high-end UNI series exceeded 120,000 vehicles throughout the year, the cumulative sales of the CS75 series exceeded 280,000 vehicles, the cumulative sales of the CS55 series exceeded 140,000 vehicles, and the cumulative sales of the Yidong series exceeded 170,000 vehicles throughout the year. In terms of new energy vehicles, Changan Automobile's cumulative sales of E-Star exceeded 70,000 units in the whole year.
Changan Automobile has been focusing on the SUV market in the past year, especially the UNI series models launched, which will take on the heavy responsibility of expanding the market in the future. It is recommended to gradually exert efforts in the field of new energy vehicles, so as not to lose the opportunity in the wave of electrification transformation.
Seek victory in stability and look forward to accumulating thick and thin hair
In 2021, Geely Automobile's total sales volume was 1,328,029 units, and its production and sales exceeded one million units for five consecutive years, and its market share grew steadily. Continue to increase market share and adhere to high-quality development.
Among the total sales of 1328029 vehicles last year, Geely Automobile included four brands of Geely, Geometry, Lynk & Co and Extreme Kr, with Lynk & Co selling 221,000 vehicles and Geely brand sales of 1.06 million units. It is worth mentioning that the Lynk & Co brand set a record for annual sales. In the field of new energy, the total sales of new energy and electrified models such as Geometry A, Geometry C, and Emgrand EV will be 100,126 units in 2021, an increase of about 47% year-on-year.
Like Changan Automobile, Geely Automobile's weakness last year is still in the field of new energy vehicles. However, in 2021, Geely has created the most advanced SEA vast architecture in China, and it is expected to go to a higher level in the future in terms of new energy vehicles.
More points of blossoming, brand sales doubled
When it comes to Great Wall Motors, it has to remind consumers of its Haval Automobile and the "National God Car" Haval H6. It is understood that the cumulative sales of Great Wall Motor last year was 1280993 vehicles, an increase of 15.2% year-on-year, achieving a record for six consecutive years of sales of more than one million vehicles. Among them, last year, Great Wall Motor's sales in overseas markets were 142793 units, an increase of 103.7% year-on-year, which also hit a record high.
As the main force of Great Wall Motors, Haval Automobile has performed very well, with a cumulative sales volume of 770008 vehicles in the whole year, an increase of 2.6%; among them, Haval H6 sold 370437 vehicles in the whole year, and the model can maintain a stable output every month, which can be said to be the "sales of The Sea God Needle" of Great Wall Motors. The cumulative sales of high-end brand Weipai automobiles in the whole year are 58363 vehicles, and the cumulative sales of tank cars are 84588 vehicles in the whole year, if the tanks are not operated independently, then the sales of Weipai automobiles will exceed 140,000 vehicles. The cumulative sales of Euler Automobile under Great Wall Motors were 135028 units, an increase of 140% year-on-year, and Euler Good Cat even became the hegemon of the field of pure electric small cars.
Compared with Changan Automobile and Geely Automobile, Great Wall Motors' layout in the field of SUVs is wider than the former, with greater market coverage and more perfect product matrix, from small SUVs to medium and large luxury SUVs, which can provide consumers with more choices. In the field of new energy vehicles, Euler Automobile performed very well last year, and this year will also launch punk cats, lightning cats and ballet cats, etc., while Wei Pai will also launch new energy models such as Mocha DHT-PHEV, Dream Fulfillment, as well as positioning luxury pure electric high-end salon cars, I believe that Great Wall Motors' competitiveness in the new energy vehicle market will gradually increase in 2022.
Get back to your form and head back
As a veteran domestic independent brand, Chery Automobile gradually found its feelings last year and kept up with the rhythm of today's automobile market. According to the data, Chery Automobile's cumulative sales last year were 961926 units, an increase of 31.7% year-on-year, almost exceeding one million units. Among them, Chery Automobile's cumulative export volume last year was 269154 units, an increase of 136.3% year-on-year, ranking first in the export of Chinese brand passenger cars for 19 consecutive years.
Chery Automobile's cumulative sales last year were 656846 vehicles (including exports), an increase of 46.3% year-on-year, of which the Tiggo 8 series is a well-deserved "Huadan", with sales exceeding 160,000 units last year, and the Tiggo 8 occupies the top three positions of medium-sized SUVs almost every month. The cumulative sales volume of Jietu Automobile for the whole year was 154077 units (including exports), an increase of 17.9% year-on-year; the cumulative sales of Xingtu Automobile taking the high-end route were 37,155 units (including exports), an increase of 121% year-on-year. The most surprising thing is that Chery Automobile has performed well in the new energy vehicle market, with cumulative sales of 109028 vehicles last year, an increase of 144.6% year-on-year.
2021 marks the 25th anniversary of Chery Group and is also a milestone for 10 million new cars to roll off the production line. In such a special year, Chery Automobile has gradually found its feelings, the development of all aspects is relatively balanced, and there is still a growing trend.
Thriving, leading the pace of new energy
Last year, when various car companies were worried about the transformation of electrification, BYD Automobile was also "troubled" because it could not deliver new energy models in time. BYD's cumulative sales for the whole year last year were 730093 vehicles, an increase of 75.4% year-on-year; of which december sales were 97,990 units, an increase of 77.9% year-on-year, and sales exceeded 90,000 units for two consecutive months, once again setting a new monthly sales record.
In 2021, BYD's performance in the field of new energy vehicles is very eye-catching, the cumulative sales volume for the whole year is 593745, an increase of 231.6% year-on-year, of which EV models have sold 320,810 vehicles throughout the year, DM models have sold 272935 vehicles throughout the year, here we have to mention BYD's popular model Qin PLUS DM-i, using super hybrid DM-i technology, the price is not high, the cost of the car is low, and once there was a phenomenon of "one car is difficult to find" in the market.
Yadi is also a supplier of power batteries, and its installed capacity in China is second only to the Ningde era. This year, BYD will make another effort in the field of new energy vehicles, and it is not a dream to become a brother of independent new energy vehicles.
Active transformation, the three main models show strength
In the eyes of the older generation, Dongfeng is a very pragmatic automobile brand, and the cumulative sales of Dongfeng Group last year were 227782 vehicles, down 2.6% year-on-year. However, Dongfeng Fengxing, a subsidiary of Dongfeng Group, sold 134138 vehicles last year, an increase of 47% year-on-year. Dongfeng Fengshen sold 121,570 vehicles in the whole year, an increase of 73% year-on-year. In terms of new energy vehicles, Dongfeng Group's cumulative sales last year were 160641 units, an increase of 263.3% year-on-year. In such a difficult environment this year, it is not easy for Dongfeng Group to achieve such results, and it also reflects the strong strength of Dongfeng Group.
In the past year, Dongfeng Fengxing has actively transformed, replaced the new handsome Jinshi LOGO, and will launch a variety of young products, the brightest of which is the Fengxing T5 EVO, which has been listed since March last year, with a young trend, fashionable and athletic appearance, it has been sought after by many young consumers in the market, which can be said to be the dark horse in the SUV market in 2021.
As the main brand of Dongfeng Passenger Vehicle Company, Dongfeng Fengshen has always enjoyed the "optimal" treatment of resources in the Dongfeng grand autonomy system. Sales for the full year 2021 were 122,000 units, up 73% year-on-year, successfully exceeding the annual sales target of 120,000 units. Based on the fact that Dongfeng Passenger Vehicles reached its sales target of 120,000 vehicles as scheduled in 2021, on January 4, Zhu Yanfeng, chairman of the board of directors and secretary of the party committee of Dongfeng Company, set a target of 200,000 vehicles in the new year.
Dongfeng Group not only increases the intensity of fuel vehicles, but also strides forward in the field of new energy vehicles, taking Lantu Automobile as the fulcrum, and then diffusing radiation through other brands of products, thereby enhancing the competitiveness of the new energy market.
The red flag flutters, and the tree is the benchmark for independent luxury cars
The "big brother" of domestic luxury brands, FAW Hongqi's momentum in the past year is fierce, all the way through the thorns, so that everyone can see the hope of the rise of independent luxury brands. FAW Hongqi's cumulative sales last year were 300,000 vehicles, an increase of more than 50% year-on-year; among them, in December last year, FAW Hongqi's sales exceeded 39,100 vehicles, once again breaking the single-month sales record.
Hongqi H5, HS5, H9 and E-HS9 are the main sales force and are leaders in various segments, among which H9 and Hongqi E-HS9 can be said to be the leaders of independent luxury models.
Compared with the head brand, although the annual sales of FAW Hongqi are only 300,000 vehicles, after all, it is taking the independent luxury route, and the annual sales have exceeded most of the second-tier joint venture luxury brands. FAW Hongqi's goal this year will continue to improve, expand product layout, enhance market competitiveness, and prepare for entering the first-line luxury camp in the future.
The people evaluate the car
Judging from the annual sales of several head independent brands, the achievements are remarkable, but there are still many deficiencies, and the performance in the field of new energy vehicles is slightly weaker. But looking at the layout, Geely Automobile has THE VAST STRUCTURE AND EXTREME KRYP VEHICLES, and it is only a matter of time before it is time for Changan Automobile to exert its strength in the new energy vehicle market, and Changan Automobile will gradually change the situation with the rapid growth of the Changan UNI series.
Dongfeng's transformation and rejuvenation last year is a very correct decision, and it will accelerate in 2022, bringing trendy SUV models to many young consumers, and has a premonition that annual sales will be further improved. Although FAW Hongqi's annual sales are only 300,000 vehicles, it has brought the hope of the rise of independent luxury brands to the Chinese people, and it will improve as scheduled in 2022.
Great Wall Motors is still focusing on the SUV market, and will launch a variety of pure electric and plug-in hybrid models in 2022 to enhance its competitiveness in the new energy market. Chery Automobile gradually returned to the head of its own brand, in the field of new energy vehicles or mainly focus on pure electric mini-vehicles, QQ ice cream is remarkable, in the new energy models need to make more efforts. Although BYD's annual sales last year did not exceed the 1 million mark, it is still the smoothest development in the new energy market, and it is inevitable to accelerate the improvement of the product matrix, cover the market segment, and continue to become a leading brother of independent new energy.