In recent years, the gushing of new energy vehicles has once again set off a boom. 2022 has just arrived, and the new car-making forces have "can't wait" to show off the good results of the whole year, attracting many melon-eating masses, which is also a way to enhance the popularity of the brand.
However, the new energy sector of joint venture brands is often easy to be ignored by us, in fact, some joint venture brands have gradually played a role in the new energy sector, and the Volkswagen ID. family is one of the examples. According to the data, the ID. family delivered 13,787 vehicles in December, and the total delivery volume since its launch at the end of March last year reached 70,625 vehicles.
In order to more fully demonstrate the trend and e-fun of ID. family products, SAIC Volkswagen recently held a chaoyuan party about ID. family at the Guangzhou Gongmeigang International Digital Innovation Center. In this party, all members of the SAIC Volkswagen ID. family appeared, and the audience could experience the product advantages of ID.3, ID.4 X and ID.6 X in terms of design, space and intelligence through the characteristic scenes.
In the ID.3 exhibition area, although there is no ornate decoration, the vitality and trend of ID.3 can be seen by simple stickers. As the third model of the SAIC Volkswagen ID. family, the ID.3 has attracted the attention of many consumers with the characteristics of pure electric crossovers. Moreover, the experience of new cars in intelligent technology is also very interesting, such as the unique ID.Light optical language system, as well as SAIC Volkswagen's latest generation of intelligent vehicle connection system 4.0, super APP, etc., which can make users feel the charm of technology.
Of course, for ID.4 X and ID.6 X, I believe you are no strangers. As SAIC Volkswagen's first ID.4 X based on the MEB platform, it not only opened the curtain of SAIC Volkswagen New Energy, but also broke Volkswagen's design style.
The ID.4 X is SAIC Volkswagen's first model to use micro-touch hidden door handles, all-glass roofs, etc., and it is also the first time that the Volkswagen brand has adopted a rear five-link independent suspension model, plus the new car is also equipped with AR-HUD augmented reality head-up display and other functions, taking into account the comfort and digital cockpit experience.
The ID.6 X focuses on comfortable space, providing a choice of 6-seater/7-seat seat layouts, and flexible space layout to meet the needs of consumers who travel large and small. Moreover, the new car has a wheelbase of 2965mm and a body length of nearly 5 meters, providing a comfortable seating space. It is worth mentioning that the ID.6 X trunk volume can reach 1820L, from the layout of the scene, we can also see that the ID.6 X can accommodate a large table to support the coffee machine after the third row of seats is lowered.
From the perspective of the brand, the ID.family's product positioning is clear, ID.3 is biased towards youth, fashion play, performance, ID.4 X is suitable for consumers who pursue comfort and technology experience, and ID.6 X is more suitable for those who like to travel large and small and have the pursuit of space. There is no doubt that the continuous strengthening of the product lineup is expected to become an accelerant for SAIC Volkswagen in the field of new energy.
As a new energy product, product strength is not the only factor that determines the high or low sales volume. Innovative thinking is actually more important. In this event, a variety of tide play experiences and fun game challenges were also set up to let the audience have a deeper understanding of e-fun.
For example, in "Tide Play Action", the audience continuously pedals the bicycle, generates electricity and drives the marshmallow mechanism as marshmallow, brings the audience an intuitive electrified environmental protection experience with a high-tech interactive dynamic bicycle, and transmits the pure electric travel charm brought by the ID. series in this way. Of course, there are many similar mini-games on the scene, but the core points are transmitting "e-fun" in different ways. In fact, this immersive innovation experience can also be regarded as a kind of change and charm of SAIC Volkswagen, and I believe that in the future, we will bring more young and trendy pure electric fun experiences, we will wait and see.
After the opening of the new energy track, it is doomed that this game will not be terminated, and some players will just join it, or overtake in the corners, or quit the race. In the new energy track, the joint venture brand is always regarded as a "latecomer", but who can guarantee that the "latecomer" will not overtake? As one of the "latecomers", SAIC Volkswagen has been continuously recognized by consumers with the improvement of new energy technology, the improvement of product matrix and the transformation of innovative thinking. Therefore, we may wish to look forward to the development of SAIC Volkswagen and even other joint venture brands in the field of new energy.