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Huawei redefines "no car".
Written by: CH_ Chen Han
Speaking of which, yesterday was a magical day.
As a Dual-Wielding user of Huawei mobile phone + Huawei computer, after the release of aito Q&I M5, a new car cooperated by Huawei and Xilis, I have always been very interested, but I have not been able to find time to go to the store to see the car. Finally, I had a little free time this Saturday, so I decided to check which Huawei experience store in Guangzhou could see the car.
At this time, I suddenly remembered that some time ago, the "Huawei Mall" APP in my mobile phone pushed the advertisement of this car to me, so I opened the Huawei Mall and saw an activity called "AITO Landing Plan", and it turned out that I went to the store to see the car and send gifts.
In line with the principle of "wool is better to be wrong than to let go", I left my contact information and signed up for the car viewing activity at Guangzhou Tianhe Grandview Store.
Originally, I was thinking of going to the store to see the car, take photos, send microblogs and circles of friends, and by the way, I would like to pick up the wool. What I didn't expect was that things started here and became wonderful.
01
An open but confidential user event
Not long after filling in the information online, a salesman contacted me, saying that there was a user tasting activity the next day, and if you were interested, you could go to test the car, and then sent me a positioning.
Happiness came so suddenly that as soon as I heard the "test drive", I was excited, thinking that I might be able to take some video of the experience. So yesterday morning, I rushed into the test drive site with a GoPro, a small driving school test site next to a gas station in Guangzhou's Tianhe District.
It may be that I went not early or late, stuck at lunchtime, there were more than a dozen staff wearing blue T-shirts standing in the small venue, and the test drive users were not more than half of the staff, so as soon as I got out of the car, I naturally became the focus of the whole audience. The feeling of being stared at by a dozen salesmen is like a sheep falling into a pack of wolves.
They quickly found the GoPro camera in my hand, and then the atmosphere suddenly became tense, and 3 staff members asked me if I was the media, and told me that photography and video shooting were not allowed for the event, and then gave me a confidentiality agreement, which stated that users participating in the event must promise not to post photos and videos.
Fortunately, there is no requirement in the agreement not to send text messages, otherwise it might not even have today's article.
Although I don't understand why such a publicly invited user event does not even allow the circle of friends to send, but I am not in the past to find fault, so I still obeyed the organizer's wishes, signed the agreement, and put away the GoPro and mobile phone, the whole process did not take any photos or videos. (The original pictures and videos in this article are all static exhibition cars in the experience store)
The process of the activity is relatively simple, the staff first introduces the model information and highlights in the tent, and then takes the user to the car in turn to explain the actual car and the site test ride experience. The layout of the site is also relatively simple, with a small runway with pile barrels, mainly demonstrating rapid acceleration, braking, up and down steep slopes, bending and automatic parking.
I went with the mentality of a test drive, and it turned out that I could only take a test ride, and I was inevitably a little disappointed.
However, the first time I experienced it, this AITO Q&A M5 gave me a surprise that exceeded my expectations.
02
The level of perfection exceeded expectations
The current pre-sale price of the M5 is 250,000-320,000 yuan, but in fact, the only four-wheel drive performance version that can be pre-priced at 280,000 yuan can be booked, and now the reservation also gives 20-inch wheels and main driver audio headrests worth 6,000 yuan. This experience is naturally a four-wheel drive performance version after the gift configuration.
During the static experience session before the official test ride, the perfection of the car exceeded my expectations. Because before the event, I learned that there is now such a movable test drive in Guangzhou, and there is a static exhibition car in the Tianhe Grandview store, a total of two real cars, so I naturally thought that this car should be a relatively imperfect trial production state.
However, after the static experience, I found that it is difficult to pick out any flaws in the workmanship of the whole car, whether it is the assembly of each part, the matching quality, or the feel of various keys and switches, it is very consistent. In addition, the interior materials are quite sufficient, and soft materials are wrapped everywhere, so the texture of the whole car is very good.
When you get in the car, the front and rear seat padding is thick enough, and the leather wrapping is soft and delicate. Although judged by a medium-sized SUV, its space is not large, the platform is slightly higher, and the length of the rear seat cushions is slightly insufficient, but it does not significantly affect its riding comfort.
The huge panoramic canopy extending from the front row to the rear seat ensures a good sense of openness in the car, and the whole person is comfortable sitting in the car listening to the 19-speaker speaker audio of the Huawei brand.
This set of sound is not amazing, certainly not comparable to the Volvo Borgavegg or Lexus on The Maclay Vincent, but its sound is clear and transparent, with enough speakers and enough power, and the sound quality is definitely excellent in the model below 300,000 prices.
Of course, the most advantageous thing about this car at the static level is the part that communicates with the mobile phone, such as the car machine and the charging configuration on the car.
The machine of this car is definitely one of the smoothest you can experience on the market at present, and there is no one. Casually open the map, B station and other large applications, drag, zoom in and out of the map, or repeatedly switch various applications, its fluency is quite good, there is no stuttering phenomenon, the rendering animation of the menu switch is also very delicate and smooth.
The 15.6-inch central control large screen uses Huawei's Hongmeng system, the operation logic is basically the same as the tablet, and the menu layout is optimized for the car scene, and the menu bar and drop-down menu below the home page support custom layout, so it is almost 0 learning cost to use.
And it also has features that other cars don't have, such as using high-definition cameras inside and outside the car to take photos, videos, and then directly share them with Huawei and send them to the phone. In order to ensure privacy and security, the camera in the car also has a cover, which can be covered when not in use.
In addition, this screen can also achieve split screen, can display navigation and B station at the same time, the main and co-driver can get the picture they want. However, because this screen is centered, the experience of use is obviously not as good as the independent screen of the co-driver such as the ideal ONE.
In terms of applications, the car is equipped with Huawei's music and video applications by default, and there are also Huawei application markets that can download some third-party applications. To be honest, as a Huawei user for so many years, I have never used Huawei's video and music applications, and now I don't buy a car and send members, which is really a bit unkind.
Fortunately, Huawei video can be associated with Youku members, and there are Also Kugou music in the app market that can be downloaded, but it cannot be downloaded or associated with iQiyi or QQ Music for the time being.
In general, in terms of static, the M5 has given me a lot of good feelings, but I also found that it still has some design flaws in the details caused by the obvious lack of car-making experience.
Here are 3 examples:
1, the car screen home page slide left and right is actually to switch wallpaper:
Switching wallpaper for the car machine is a secondary function that can not be asked again, should not occupy the most important interactive action, if you can change the left and right sliding into navigation, music and other common applications or application cards to switch, it will be more practical.
2. The cup holder cover plate next to the gear handle interferes with the co-driver's hand:
There are not many storage compartments under the screen of this car, and many people need to use the two cup holders and storage space under the cover plate when riding, but the cover plate that stands up after opening it has caused obvious interference to the co-driver, resulting in the co-driver's hand cannot rest on the armrest box, where it should be made into a push-pull cover or directly cancel the cover.
3. The vehicle charger occupies the tail box volume:
The conventional tail box volume of the Q&I M5 is not large in the medium-sized SUV, and there is also Huawei's self-produced car charger under the tail compartment floor, resulting in no expandable storage volume under the tail compartment floor.
After completing the static experience, I finally got the opportunity to test ride, just 20 minutes test ride, my feelings can be summarized into the following 6 points:
1, sound insulation is very good:
Double laminated glass is used in the front and rear rows, which are quiet in both static and dynamic cars;
2, the acceleration is strong, but there is a more obvious phenomenon of rising:
The official zero-hundred acceleration of the four-wheel drive performance version is 4.8s, and the use of comfort mode in the field also has a good initial acceleration push back feeling, but the acceleration is more obvious. Nod is not noticeable when braking.
3, good hanging comfort:
You can feel that the suspension is soft, and the vibration of the road surface has a good isolation, even if the 20-inch wheel is used, there will be no too strong sense of road transmission, and the roll suppression when cornering is not bad.
4. Automatic parking and automatic steep slope slow descent calibration are reasonable:
When going up and down steep slopes, the Q&A M5 will automatically trigger automatic parking and steep slope mitigation, release the throttle after the slope rises and do not slip, and automatically control the speed without stepping on the brakes downhill, which is more friendly to novices.
5. Custom automatic parking has new ideas:
Users can customize the parking space within the visible range of the camera, and can adjust the angle of the parking space at will, the automatic parking ability of the vehicle is stronger, and in the process of automatic forward and backward, there is a dotted box marking which position the vehicle is ready to move to, which can give users better confidence when using.
6, the range extender does not move much:
When you get on the car, the test drive power is not much, from pure electric mode to automatic mode, the range extender starts to have a slight jitter at the moment, but then whether it is the smoothness of the operation or the sound, this 1.5T four-cylinder range extender is satisfactory enough, and it is difficult to detect whether it starts during the driving process.
Limited by the short experience time, the current dynamic information about the M5 can be obtained is so much, and it is not necessarily completely accurate, more in-depth experience, please pay attention to our follow-up official test drive to bring the evaluation video, it is estimated that there will be it in the next year.
To sum up, through the dynamic and static experience, combined with its pre-price of 280,000, I think the competitiveness of the M5 is still quite strong, at least in the creation of intelligence and interior texture, it can surpass most of the same price of fuel vehicles.
03
Superior user reachability
(Image source sales circle of friends)
At the press conference of the Q&I M5, Yu Chengdong, CEO of Huawei Consumer BG and CEO of Huawei Intelligent Vehicle Solution BU, said many times that this car is made according to the standard of "high-end million-level luxury car", and from my personal experience, this is indeed too exaggerated. But this user activity, there are indeed people driving million-level luxury cars to the scene to test the car.
I was tested by a couple driving a brand new unlisted Aston Martin DBX, who had tested it before me and learned from a few words that the hostess wanted to buy a scooter.
In order to be able to provide a dot map for this article, I then went to the experience store in Guangzhou Grandview to take a few photos of the static exhibition car.
In the process of taking pictures, I also came into contact with a lot of users who went to experience this car, some of them were looking at the mobile phone next to them, and then they were attracted by this car; some were shopping in the mall, shopping and found that there was a car and came to see it; and some were originally holding the purpose of buying a car, and learning about this real car on the Internet.
In the process of their experience, the two emotions I heard the most were: the sunroof is so big and the car is so smart.
Obviously, most of them do not know much about the popular smart new energy vehicles in the market today, they are more traditional fuel vehicle users, or the first time to buy a car, it is rare to hear them mention Tesla, Xiaopeng, Weilai or ideal. This is completely different from what I felt in the exhibition hall of the new forces, as if two parallel time and space.
It was also at this time that I suddenly discovered the strongest competitiveness of "Huawei Cars" - advertising, or in a more professional way - user reachability.
Compared with other new energy manufacturers, Huawei has more than 600 million mobile phone users, thousands of offline stores, and a perfect user reach system. When Huawei launched the Q&I M5 as a smart product on the Huawei Mall and put it in offline stores, the car has been pushed to hundreds of millions of users.
Whether it is a person who drives a MillionAire car or a car white, as long as you have a Huawei mobile phone, or are slightly interested in Huawei when shopping, you have a great chance of learning that there is such a car. Even with only one in 10,000 conversions, sales can easily break through 10,000.
In today's era of information explosion, the aroma of wine is also afraid of deep alleys. Advertising is not a derogatory term, good products also need to be understood through advertising, and Huawei is undoubtedly the one with the strongest advertising ability in today's new energy vehicle factories.
It is not the best and most prominent to put the M5 in a group of top intelligent new energy vehicles, but when it is put into the 300,000 fuel vehicle market, its long board is very prominent, accelerating faster, higher configuration, more intelligent, lower car cost, more playability. More importantly, Huawei's brand and Huawei's technology are also easier to convince traditional fuel vehicle users than the new car-making forces such as "Wei Xiaoli".
This may also be the reason why Huawei chose to make a range extender plug-in hybrid, 150km WLTC working condition pure electric endurance and more than 1000 km of comprehensive endurance, obviously easier to impress the majority of traditional fuel vehicle users.
Although Huawei has repeatedly emphasized "not to build cars", everyone knows that the M5 is "Huawei cars".
This is where the strongest competitiveness of the Q&A M5 lies.
However, as a new recruit in car manufacturing, whether Huawei can ensure the quality stability and after-sales service experience of the Q&C M5 may be a key factor in determining the subsequent sales trend of this car.
Today's topic
Will you buy a Huawei car? Why?
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