Anyone who walks into a high-end brand 4S store will find that because of the epidemic and lack of cores, many popular models at present do not have existing cars and need to wait for cars. According to the CCTV reporter, there are even some dealers who have "bad habits" such as "selling cars at a higher price" and deciding the time to pick up the car according to how much the user has increased the price. To be honest, compared with the 4S shop business model of traditional car companies, I prefer the direct operation model of the new car-making forces, because its national price is uniform and transparent, and there is no middleman to earn the difference.
Seeing this, there may be small partners who will say that although the direct operation model of the new car-making forces is good, the delivery cycle is longer than that of the 4S store, and now before the Spring Festival, basically can not get the car. In fact, it is not true, we learned about Lantu Car, as long as it is a user who has set Lantu FREE before January 10, they can get a current car before the Spring Festival. Should it be said that Lantu Automobile is still quite confident, so where does its self-confidence come from?
It is understood that the reason why Lantu Automobile dares to "boast about Haikou" is because of the substantial increase in its production capacity and the alleviation of chip problems. From the perspective of the timeline, according to the official expression of Lantu, the delivery cycle of Lantu FREE is only 3 weeks. What is this concept? You know, now set the Model 3/ Model Y, the delivery cycle is 12-16 weeks; the main sales model of "Wei Xiaoli" is also about 8 weeks; the delivery cycle is more than 16 weeks for the extreme krypton car from the traditional car company. It can be seen that the delivery speed of Lantu is indeed the leading level in the industry!
Since it is the thing they promised, there will naturally be a delayed solution. It is understood that if the delivery cycle is extended to after the holiday due to Lantu's own reasons, they will unconditionally return the deposit of 5,000 yuan to the user who chooses to unsubscribe, and compensate the points worth 2,000 yuan, so that the user is not white. For users who have not unsubscribed, Lantu will expand the user's 5,000 yuan deposit to 10,000 yuan for free, which the user can use at the end of the paragraph. Of course, the above plan is only for users who were determined before January 10, and today has been the 7th, entering the countdown to ensure delivery before the Spring Festival, and after the decision should be that there should be no these policies, and then some gains will not be worth the loss.
Needless to say, Lantu Automobile is still quite bold, not to mention whether it can deliver a large number of orders accumulated before January 10 on schedule, on the basis of this sincere delay compensation plan, it can be found that it puts users in the first place. This is also in line with its user-centric brand philosophy.
Having said that, since the establishment of the brand, Lantu has indeed achieved user-centricity and made friends with users. Before the official delivery of the first mass-produced car, The Landu FREE, seven global test companion activities were carried out, and more than 2,000 car owners were invited to test together, including Porsche, Ideal, Nio and other owners. In the activity, Lantu widely absorbed the suggestions of users and made more than 130 improvements on Lantu FREE, which shows that Lantu has achieved product "co-creation".
It is not difficult to find that Lantu Automobile has regarded "user-centered and friends with users" as the direction of brand development. It is based on this move that more and more people choose to become the "Lan friends" of Lantu Automobile, according to official data, since the official opening of delivery in August last year, Lantu Automobile has achieved five consecutive months of delivery increases, and in December this year, it exceeded 3,000 units, and the delivery volume reached 3330 units. The maximum delivery volume of "Wei Xiaoli" in the fifth month of delivery was only 2622 units, which shows that Lantu's "way" is very correct.
In general, although the epidemic and lack of cores have hindered the automotive production supply chain, 4S stores should not use this to consume customers' enthusiasm for car brands. In contrast, the direct operation model of the new forces of car manufacturing is much better, and the Lantu automobile we mentioned today not only means that the user can drive before the Spring Festival, but also gives a sincere delay compensation, which shows that it is really attentive to the user. Combined with the previous aspects, I think Lantu Automobile is likely to become a dark horse beyond "Wei Xiaoli"! What do you think about this?