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"Is there an intelligent system in the car", many young consumers will ask such a question when buying a car, because the Internet makes life more convenient, and many people hope that the car will become a carrier in the network. As a leader in Chinese technology companies, Huawei has entered the automotive industry through the car machine system, its Hongmeng system has appeared on Cyrus, and the Polar Fox Alpha S from BAIC has become the industry's most eye-catching model with Huawei's full-stack autonomous driving solution.
Can consumers who buy fuel vehicles use Huawei's Hongmeng system? The answer is yes, BAIC Motor has launched a new SUV Cube, which is the world's first Huawei smart cockpit fuel SUV, the first full-scene definition SUV of BAIC Motor, and the first product co-created by user names.
The target group of Beijing Auto Cube is the "Z+ generation of young people", which has set a new benchmark in the industry, and is the only model in the 100,000 yuan market equipped with Huawei's smart cockpit, Kirin 5G 990A chip, Hongmeng Ecology, electronic exterior mirrors, AR-HUD and child safety cockpit, which is the upward transformation of the Beijing Automobile brand.
Inherit the family design language of "Mostly Beautiful"
If a new car wants to gain a foothold in the market, high value is a prerequisite. Beijing Auto Cube inherits the family design language of "Dadu Zhimei" and takes "Diamond Star" as the design theme to show the beauty of China in the new era. The "Starry Sky Grille" adopts a borderless closed design, and is highly recognizable with the gradient shape diamond decoration inside. The current popular split headlight group increases the thickness of the front face, and the daytime running lights are sharply shaped and connected by bright black decorations.
The two-tone body design on the side of the body, the "light and shadow sculpture" body waistline adds a sense of sport, and the hidden door handle not only enhances the texture of the vehicle, but also helps to optimize aerodynamics. The tail design is layered, and the rear tail light group of the "Starlight Flying Wing" is integrated into the LED light source to echo the headlights. A large area of black surrounds under the rear of the car has been added similar to the diffuser design and a bilateral two-out exhaust shape, which is very compatible with the sports atmosphere of the whole vehicle. Rubik's Cube has Haoyue white, bright night yellow, galaxy gray, vast gray, interstellar blue, glittering red and other body colors for consumers to choose.
The perfect combination of performance / cutting-edge / technology three elements
In terms of interior design, Rubik's Cube also emphasizes the sense of technology, and the "Interstellar Engine" center console, the "Battlestar" air conditioner outlet and the "Diamond Star Orbit" atmosphere light make it closer to the new energy model. The interior is available in three colors: black and red, black and white, and black and gray for consumers to choose.
The addition of Huawei's smart cockpit has comprehensively improved the sense of interior technology of Rubik's Cube, which is equipped with a vehicle-grade Kirin 990A chip, with 3.5TOPs computing power, support for 5G network connection, fast response and fast operation; UI level setting combined with driving scenarios, strong logic, and smooth interaction. The car machine can be interconnected with 8 terminals such as mobile phones and PCs, realizing seamless circulation and switching of navigation, video calls, multimedia and other functions. Intelligent situational voice control can be truly visible and speakable, and at the same time accept multi-mode commands to achieve multiple functions such as voiceprint recognition, gesture recognition, and facial recognition. At the same time, the system also provides more than 100 applications such as AutoNavi Map, NetEase Cloud Music, Himalaya, and Kuaishou.
Beijing Auto Cube is an intelligent car that can realize FOTA self-evolution, which adopts the leading VEHICLE FOTA control architecture of the same level, which can upgrade the vehicle machine, power and vehicle performance in real time, bringing a commonly used and new driving experience.
The Magic Core powertrain is combined with L2.5 driver assistance
In addition to leading the intelligent network system of the same level, Beijing Auto Cube is equipped with the magic core power platform to comprehensively improve the dynamic performance of the vehicle. The Magic Core Power Platform is a new generation of BAIC Motor power platform jointly built by the R&D teams of BAIC Motor and Germany, which will fully open the 3.0 era of BAIC Motor's user-centered "low-carbon, scenario-based and diversified" intelligent power technology.
The 1.5T engine is the industry's first mass-produced product equipped with VGT supercharger technology, the power response speed is increased by 43%; with Miller technology to effectively reduce fuel consumption, the vehicle WLTC cycle fuel saving > 4.5%, thermal efficiency of 39.2%, at 1500rpm can obtain 305Nm maximum torque, maximum power 138kW, comparable to Mercedes-Benz E-class 2.0T engine. At the same time, in order to drive performance, it also adopts 21 noise reduction black technologies, including timing timing transmission system, to achieve the optimal idle noise level of 57.5dB in the industry.
In order to improve driving safety and convenience, Beijing Motor Cube is equipped with L2.5 level driving assistance system, the whole vehicle has a total of 25 driving monitoring sensors, with front/rear collision warning, HWA highway assistance, IACC adaptive cruise, one-button automatic parking APA, TJA traffic congestion assistance, RPA outside the remote control parking, tracking and reversing and other systems, can perceive the surrounding environment in real time and intelligently regulate, to help users calmly cope with various complex road conditions.
Use products to promote the upward trend of The Bai automotive brand
The launch of rubik's cube is of great strategic significance to BAIC Motor, which is the first model named by user co-creation, marking that BAIC Motor has officially entered the era of user co-creation. Today, Beijing Automobile has upgraded from "being able to build cars" in the 1.0 era and "being able to build cars" in the 2.0 era to "defining demand by scene" in the 3.0 era. All along, BAIC Motor has always adhered to the user's thinking, launched the smart butler APP online, and created a comprehensive community integrating information, social networking, and value chain exploration; offline to build user IP such as Jingyouhui to build a bridge for face-to-face communication between the brand and users. Through talking, playing and sharing, we have built a user operation system that empowers each other online and offline.
In the face of the new trend of intelligence and networking, BAIC Motor has chosen to cooperate with Huawei, and it is also the earliest car company with Huawei, the most extensive cooperation field, and the deepest cooperation among all car companies. In the future, the two sides will take intelligence as a breakthrough and continue to lead the transformation of the intelligent automobile industry with a highly coordinated development model of technological innovation and industrial chain integration. The continuous improvement of product strength will also help the Bai auto brand to rise.
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