Today, the first batch of new energy vehicles in the car market have reached the time of layoffs, but they are facing a very embarrassing problem - "no one takes over". Second-hand new energy vehicles "no one takes over", which not only affects the release of the market economic potential of second-hand cars, but more importantly, it will affect the sales of new energy vehicles.
So what's the problem? Why is it that the new energy vehicles, which are known as the replacement of traditional fuel vehicles, are not willing to "take over" after becoming second-hand cars? Isn't this very different from the high-spec performance of new energy vehicles in the market?
In order to answer this question, today the author will make a simple analysis of the current situation of the new energy vehicle market.
The rapid development and updating of new energy vehicle technology has led to a high depreciation rate
New energy vehicles are still in the early stage of development, there is still a long distance from the mature stage, and in this process, the technological development of new energy vehicles can be described as changing with each passing day, power batteries, motor electronic control, intelligent technology level, etc., is simply a step a day. A few years ago, electric vehicles with a pure electric mileage of 500 kilometers were the most fragrant in the market, and now what? There is no 600-700 km of pure electric mileage are embarrassed to sell, and some car companies' pure electric vehicle mileage has even reached 1000 km.
Technology is far from reaching a mature stage, and consumers are of course more inclined to new energy models equipped with new technologies. At the same time, the development and application of new technologies also means that the cost of new energy vehicles is reduced, and the frequent price reductions of Tesla's models are the best examples. The price fluctuates too fast, there is no middleman willing to take over, the middleman is unwilling to take over, the second-hand new energy vehicle can not get a good market circulation, it is very difficult to sell well, unless the main engine factory personally comes out.
More importantly, the immature technology of new energy vehicles means that there are potential risks in the power battery and motor electronic control of second-hand new energy vehicles, such as battery damage and easy fire explosion, motor energy consumption increase, etc., which will undoubtedly make the second and third owners of second-hand new energy vehicles bear greater psychological pressure and life risks.
Looking back and thinking about the new energy vehicles 3 years ago and 5 years ago, their prices at that time were expensive, and the technology was not as advanced as the current new energy vehicles, when they became second-hand new energy vehicles, why should consumers choose a new energy vehicle that has lagged behind in technology and even has potential risks?
At present, used car practitioners lack the ability to evaluate used new energy vehicles
In fact, in the foreign second-hand car market, such as the United States, Japan and other places, their second-hand car market has been quite mature, for example, the United States used car market has a complete set of second-hand car evaluation system, consumers can even deeply participate in this evaluation system, as long as they follow the program is right and the price is quite transparent. Japan is a group operation, the professional quality of employees is higher, if the illegal operation will be exposed by the whole network, and then heavily punished.
In contrast, China's second-hand car market, first, there is no complete second-hand car evaluation system, consumers are led by the nose of second-hand car dealers is a normal thing; second, second-hand car dealers are dominated by private "small workshops", lack of collectivized companies of the regular army, consumers suffer losses, there is no place to reason.
But the evaluation of second-hand new energy vehicles requires a professional evaluation system and higher professional personnel. To take a very simple example, the power battery of new energy vehicles can be described as various, they are after 3-5 years or 3-50,000 kilometers of use, the power battery inevitably has attenuation, and because of the different chemical properties, the degree of attenuation is also different. If there is no professional and authoritative detection method for power batteries, it is naturally difficult to effectively evaluate second-hand new energy vehicles. At this time, using experience to evaluate second-hand new energy vehicles is undoubtedly a castle in the air.
The infrastructure of third- and fourth-line new energy vehicles is weak
Nowadays, because of subsidies, the main sales places of new energy vehicles are first- and second-tier cities, but if second-hand new energy vehicles want to get better development, then its next city will definitely be sold to third- and fourth-tier cities.
At this stage, the local subsidies for buying new energy vehicles in third- and fourth-tier cities are on the one hand, and the key is that the infrastructure related to new energy vehicles is not perfect, such as the lack of charging, power exchange facilities, etc., and due to financial pressure, it is not realistic for third- and fourth-tier cities to make up for the shortcomings of infrastructure in a short period of time. If second-hand new energy vehicles cannot gain a foothold in the huge market of third- and fourth-tier cities, it is still very difficult to find someone to take over.
Summary: In view of the fact that new energy vehicles are still in the initial stage of development, technology is constantly updating, there is still a lot of room for progress in the future, so the low retention rate is a normal phenomenon, but this phenomenon is not solved, it is bound to affect the sales of new energy vehicles. In order to avoid the drawbacks, in terms of second-hand new energy vehicles, we can learn from foreign advanced experience, so that second-hand new energy vehicles into a benign development. (Text/Uvision Auto Forward)
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