Millions of second-hand car dealers, a little anxious lately
Correct Answer Station
2024-06-04 13:05Posted in Anhui Finance and Economics Creators
If you want to say what industry is the most topical in 2024, second-hand cars must be counted as one.
In the past, there was a second-hand car dealer President Chu, who spent 9.9 million 3 times the price to receive the Mercedes-Benz Maybach of 360 boss Zhou Hongyi.
Later, there was Douyin big V forensic inspection Lao Cui, who was besieged and torn by second-hand car dealers in Jinan because he helped customers get ahead of the meter car.
Chairman Chu has just spent 9.9 million yuan on the front foot and wants to reshape the image of the second-hand car industry.
In any case, it actually shows a situation:
Millions of second-hand car dealers, a little anxious lately.
The good news is that used car transactions have risen in 2023.
In 2023, the cumulative transaction volume of used cars in the country will be 18.4133 million, a year-on-year increase of 14.88%, and the cumulative transaction amount will exceed one trillion yuan, reaching 1,179.532 billion yuan.
While the numbers look good, the inventory of used car dealers is still at a high level at the moment.
The reason for this is that the period of liberalization was also the liberalization of liquidity.
The second-hand car industry ushered in a wave of "revenge consumption", and the cars in the warehouses of many car dealers were almost sold out.
Seeing the hope, the second-hand car dealers hurriedly rolled up their sleeves and prepared to do a big job to collect cars and stock up for the next market.
But the good times did not last long, with the price war between fuel vehicles and new energy, the wind of price reduction quickly swept the country.
The price of a new car is adjusted basically every 15 days.
Nowadays, not many people buy new cars, and second-hand cars have become even more unwanted.
In April 2024, China's auto dealer inventory warning index was 59.4%, still above the boom and bust line.
The automotive industry as a whole is in a bad situation.
In 2022, the average number of inventory days of used car dealers was about 37 days, and by June 2023, the average inventory cycle had reached 57 days.
In the nearly 60 days of used car inventory, some new cars have had their prices adjusted 4 times.
Second-hand cars are an industry that attaches great importance to capital turnover, and the gross profit margin is basically around 8%-10%.
Every time the price of a new car drops, the gross profit of the used car also loses about 2%.
If the used car has not been sold in 60 days, then it will be a loss for one more day.
Like Nissan Teana, the sales king of B-class cars, it sold 250,000 at its peak.
Now the new car discount is less than 130,000 naked cars, and the landing is less than 150,000.
The Land Rover Discovery Sport is even more exaggerated, with the previous official guide price of 359,800-446,600.
The 2024 model has been on sale for less than a year since it was launched in July last year, but the actual cash discount has reached a maximum of 160,000 yuan.
The 2023 Land Rover Discovery Sport Edition is priced from 226,700 yuan after the new car is discounted
Before the car circle circulated a sentence "seven fold tiger eight fold leopard", now Land Rover directly and quietly to 5 fold up!
This made the second-hand car dealers who used to collect cars at a high price directly dumbfounded, and the second-hand cars they collected were more expensive than new cars!
Understand the car emperor on the second-hand car with the same Land Rover Discovery Sport, the second-hand car price is 229,800
I had no choice but to leave the scene silently.
According to data from the China Automobile Dealers Association, the proportion of used car dealers who have lost money in recent years has been as high as 92%.
Although the second-hand car business is not easy to do now, a few years ago, second-hand cars were still a very profitable business.
Like Chairman Chu, who spent a lot of money and paid 9.9 million real money to buy a car this time, he is a successful representative of the industry.
It can be said that President Chu has truly witnessed the development history of second-hand cars in Beijing.
Chairman Chu entered the automotive industry in 1995.
In 2002, he opened his first second-hand car shop at the Huaxiangqiao Beijing Used Motor Vehicle Trading Market.
At that time, China's automobile industry was just developing, and the second-hand car industry was also a time of savage growth, so it can be said that it was difficult to find a car.
The car is not worried about selling at all, as long as the car can be collected, it is a matter of how much money to sell.
With the development of the economy, the time came around 2010.
Huaxiang second-hand cars ushered in their heyday, accounting for more than 9% of the second-hand car turnover in Beijing.
Every day, 2,000-3,000 groups of customers come here to see the car, and the vehicle inventory has also risen to nearly 10,000 units.
It was also at this stage that Chairman Chu completed the accumulation of capital, and developed from a company to a group company integrating 3 subsidiaries and an after-sales service center.
How lively was the car market in Huaxiang at that time?
On the Internet, there is a wealth story of the largest second-hand luxury car owner in Huaxiang.
From 2015 to 2016, the highest sales of the store reached 500 million to 600 million yuan, and the income was considerable.
The cars that will be collected are more than 2 million luxury cars, and they are not worried about selling at all.
However, the development of the domestic automotive industry is too rapid, especially the mushrooming of new energy vehicles.
New fuel vehicles are not easy to sell, let alone second-hand fuel vehicles.
Footfall for used cars has also been affected.
Today's flower town, the average daily passenger flow is only 200-300 people.
It is a reality that fewer customers are buying cars.
What is more worrying is the "routine" of second-hand cars.
Like two days ago, Douyin big V forensic inspector Cui encountered such a thing in Jinan.
This forensic inspection Lao Cui is a senior inspector of the forensic inspection motor vehicle identification center, and he is well-known in the industry.
His usual job is to help customers test, appraisal, evaluate used cars, and provide purchase advice.
Not long ago, a car owner in Jinan found Lao Cui, saying that his father was hospitalized because of cerebral infarction and would be transferred to the hospital and needed a car to travel.
Through a friend's introduction, I bought an Audi Q3 in the second-hand car market in Jinan.
Before buying the car, it was said very well that this Audi Q3 is a used car with a mileage of only 80,000 kilometers.
However, after the transaction, I drove for a while and found that the condition of the car was not right, and I checked the computer to find that it was a meter adjustment car.
The mileage has already reached 160,000 kilometers.
The owner felt that he had been deceived, and when he went to communicate with the second-hand car dealer who bought the car at that time, the process was quite unsmooth, and the other party also ignored it.
Only then did I find Lao Cui and issue a professional test report.
When Lao Cui and the car owner came to the market and asked the second-hand car dealer to mediate, the two sides had a verbal conflict.
Second-hand car dealers gathered, snatched Lao Cui's microphone and smashed it, and then beat Lao Cui.
After the incident was posted on the Internet, it quickly fermented, and many netizens complained about the routines they encountered when buying second-hand cars in the comment area.
Things like selling metered cars were no secret in the used car industry at the time.
Especially in the early development of the industry, there is an industry saying called "If you want to get rich, there is a big accident".
Especially the second-hand car dealers who were involved in the society in the early days, many of them made a fortune by engaging in accident cars.
A reporter once went to the second-hand car market in Shenyang to make an unannounced visit, and after gaining the trust of the car dealers, the other party said very proudly: the cars they sold and the chassis were all spliced, and they were still sold.
The 2010 Honda Fengfan recommended by another merchant to reporters was priced at 45,000 yuan.
When looking at the car, the merchant patted his chest and said that there was no fault or accident with the car, and his family never sold accident cars.
But the reporter searched the frame number of the third-party software and found that this car not only had an accident, but also a major accident, and the amount of compensation for a single repair was as high as 100,000 yuan.
There are too many routines in the process of second-hand car trading, and it can be said that it is impossible to prevent it.
Like the contract is greasy, the merchant confuses the concept of deposit and deposit, promises that the after-sales service is guaranteed, and if there is a problem, I don't know if I ask three questions, and I don't know about it.
You have to call the police, it is a civil dispute, you have to go to the court to sue, not to mention the time cost, even sorting out the evidence is also very cumbersome.
Some courts have even made judgments, and some refuse to enforce them.
claims to support third-party identification, but behind the scenes, it has been in cahoots with the testing company to deceive consumers.
It is no wonder that the People's Daily shouted that it is necessary to regulate the second-hand car market.
How to break through the used car?
From this point of view, everyone regards "traffic" as a lifesaver.
Since 360 CEO Zhou Hongyi officially announced the sale of cars, the entire second-hand car industry has been boiling.
The owners of second-hand car dealers have all polished their eyes and worked hard, for fear that they will miss this wave of traffic.
Some sent a car directly to Zhou Hongyi, and some posted a video threatening to take the car no matter how much money it was.
In fact, these people have indeed gained popularity and gained a lot of fans.
Until the final auction of this car, 9.9 million fell under the hammer, and President Chu increased his fans by nearly 500,000, and this traffic feast seems to have reached a climax.
But the show is still to come, and Chairman Chu, who auctioned the luxury car, did not pay the balance immediately in accordance with the auction rules.
High-profile car auction, no final payment, Chairman Chu withdrew from the company, and Zhou Hongyi became the biggest complaint?
A series of farces have made this matter dominate the hot search for several days.
Later, President Chu still paid the balance as promised, but the heat of the whole incident has been hyped for nearly 2 months.
Later, Zhou Hongyi also delivered the Maybach car, but the matter was not over.
Zhou Hongyi once tried to take President Chu with him at various dinners and forums to maintain his popularity.
Recently, President Chu asked Zhou Hongyi directly at a forum.
He said that the 9.9 million car purchase had a lot of traffic, but he didn't take it well and missed it.
Now how to fill this "leak"?
The plan given by Zhou Hongyi is to let Chairman Chu make more extensive and interesting content, and don't do without his "second-hand car" one-third of an acre.
The second is that he can't use this popularity to "sell cars", he is low, and he wants to create a new model.
Although I don't know if the two have had more in-depth exchanges in private, judging from President Chu's question, the effect of this 9.9 million for the second-hand car business he wants to improve has yet to be tested.
In fact, Chairman Chu is just one of the second-hand car dealers who chase traffic.
It's just that he spends more money than others.
What is rubbing, funny, tattooed, and social.
Seeing that this sister said about cars, that brother said cars, and zoos said cars on the Internet, each one was more popular than the other, and I earned a lot of advertising fees alone.
Who knows how much traffic can actually convert?
Those who spent a lot of money to hire the team and found a group of beauties to talk about the car in the live broadcast room, but either the goods were not right, or the electricity was lost and could not catch fire.
How does this help your business?
To do business to be the top is to be a person, and the second-hand car industry wants to reverse its image, and it has to work harder.
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Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately -
Millions of second-hand car dealers, a little anxious lately