CeS, the world's largest and most influential consumer electronics technology annual exhibition, launched online and offline in parallel on January 5, and the real focus is still on technologies and products with "pioneering innovation" significance, laser displays and laser TVs.
During CES2022, Hisense, as the leader of the laser display camp, exhibited five key innovations: the world premiere of 8K laser display technology, the release of a 120-inch full-color laser TV that achieves "the most accurate color reproduction in the industry", the unveiling of fusion large-screen technology, the on-site display of lightweight hosts, and the disclosure of the environment-friendly Go Green concept.
The above content represents the strength improvement of Hisense Laser in all dimensions of technology, standards, forms, experiences, and "science and technology for good". In particular, the launch of Hisense 8K laser display technology represents the laser TV entering the 8K era, and has also become a milestone in the development of screenless display terminals, which has brought a new opportunity for the popularity of 8K display.
After all, the expert judgment that "laser TV is the best technology carrier to achieve 8K display" has been recognized by the industry with the deep cultivation of Hisense's original technology and the excellent market performance of Hisense laser TV in recent years.
It is not difficult to find that TV brands often have different choices in the display technology route, but the pursuit of resolution improvement is always surprisingly consistent, with the gradual popularization of 4K, 8K has become the main trump card of each family.
According to IHS Markit, global 8K TV shipments are expected to increase from 200,000 units in 2019 to 6.9 million units in 2022, and 8K TV penetration will increase from 0.1% in 2019 to 2.6% in 2022, which will be exciting for the overall flat TV market in recent years.
At the same time, according to the "Ultra-high-definition Video Industry Development Action Plan (2019-2022)" proposed goals, by 2022, while 4K TVs are fully popularized, the market share of 8K TVs in China will reach 5%, and annual sales are expected to exceed 2.5 million units. It can be seen that whether from the perspective of China's industrial policy or from the perspective of global industrial development trends, 8K TVs have great growth potential.
It should be noted that compared to 4K, 8K is likely to face more challenges in the subsequent popularization process. On the one hand, at the level of TV terminals, the popularity of 4K is accompanied by the overall stormy iteration of the industry, and the overall production has been comprehensively inclined to 4K; on the other hand, although the popularity of 4K TV terminals is relatively rapid, the overall experience still needs to be improved, and there is still a long way to go at the content production and broadcast level.
4K replacement of 2K and 1080P is coming quickly, and does not give consumers room for choice, but 8K and 4K, the right to choose is still in the hands of consumers, and the coexistence time will be longer. Fundamentally, although the 8K resolution is 4 times that of 4K, under normal circumstances, the human eye does not "delve deeply". In summary, the popularization of 8K, it is difficult to take the old road of popularizing 4K, close to liquid crystal, OLED, etc. is not easy to achieve, but needs a series of changes from the underlying technology to the design.
From the underlying technology to the design from the inside to the outside to subvert the TV products, the non-laser display is the only one.
First, laser TVs have the advantage of large size. Within the regular viewing distance, it is difficult for the human eye to distinguish the difference between 8K and 4K, which is also related to the size of the TV. Then, the application of 8K display technology in the super size can highlight the value. On the one hand, the ultra-large image can produce 8K ultra-fine details, laser display is currently the simplest way to generate a large image; on the other hand, 100 inches such a display surface, which is considered "huge", for laser TVs, is only a basic segment, and liquid crystals and OLED, not only to achieve more than 100 inches of more difficulty, but also the cost will increase geometrically.
Second, the laser display has the advantage of high color gamut. Ultra-high-definition display international standard BT.2020 standard, as the 4K/8K era image signal color gamut standard, covers the largest color space in the current display equipment, the current high-end image signal and future-oriented image signal need to be executed in accordance with this standard. BT.2020 standard in the high color gamut with reference to the three-color laser definition, the current Hisense tri-color laser TV is able to fully meet the BT.2020 products, the CES Hisense is more exhibited 120-inch tricolor laser TV new products, by optimizing the green laser wavelength information, the industry for the first time to achieve BT.2020 standard 100% complete overlap coverage, bringing the top large-screen color performance. In terms of color gamut, laser TVs have more advantages than LCD TVs, Micro LED TVs, and OLED TVs. Restoring more realistic color representation and color details is one of the main reasons for the birth of 8K.
Third, laser TVs have the advantage of "low power consumption". With the increase of size and resolution, the power consumption increases, which is a common phenomenon in the use of LCD TVs, OLED TVs, etc. 8K LCD TVs above 100 inches are likely to consume more than kilowatts of power, but 120-inch laser TVs consume only 350 watts and will be reduced to 250 watts or even less in the future. Different from liquid crystals, laser TVs will maintain the same effect from 4K to 8K, and in the context of "low-carbon and environmentally friendly" home appliance consumption upgrades, the popularization of 8K will cross the energy-saving threshold.
Fourth, laser TVs have the advantage of scenario-based. Large-size LCD TVs or OLED TVs often require a sufficiently open "exclusive space", which on the one hand challenges the space of most ordinary families, and on the other hand, challenges the ability of space planning. Laser TV, as a representative of "screenless" display products, the host and the display screen are separated, not only the curtain can be curly and other designs, easy to store, does not affect the home space planning, on the perspective of Hisense's innovative action, the host itself is also doing lightweight iteration, occupying a smaller space, while planning appearance customization, highlighting the decorative attributes of the living space, the natural integration of the family environment.
Equally important, laser displays and laser TVs have excellent market growth in line with the adoption of 8K.
From 2015 to 2020, laser TVs have been in a state of rapid growth, fully blooming in the Chinese market, with a compound annual growth rate of 181%. Overseas, the growth performance of the laser TV market is also considerable. According to Omdia data, hisense laser TV contributed 53% of the overall global laser TV shipments in 2020. According to Lotu Technology, laser TV shipments are expected to exceed 1 million units in 2024. This is already quite impressive in various new display technologies.
At the same time, for laser TV, experiencing changes in light source from monochrome to bi-color to tri-color, size coverage from 75 inches to 150 inches, from ordinary forms to screen occurrences, curlable, resolution from 4K to 8K is not only an inevitable, but also more fully display the technical characteristics of lasers in large-size and super-large-size segments, so that laser TVs continue to maintain a full lead in the industry background of fully popularizing 4K and accelerating 8K.
In the future 8K popularization process, laser display and laser TV will undoubtedly become one of the strongest driving forces, and laser display, will also be in the 8K blessing, in the new generation of display technology to obtain a fuller competitive advantage, the combination of the two, will become the future light of the TV industry, the display industry. (Nail Technology original, reprint please be sure to indicate the source of "Nail Technology Network")