The 2024 Volvo China Open has ended in Shenzhen, and this tournament is the first time in five years that the DP World Tour has returned, and it is a tournament with many highlights: the most prize money in Chinese mainland, the highest level, Chinese and foreign players have appeared in the same competition, and so on.
The dedicated stadium staff, the spectators who came to watch the game from all over the world and knew the ball very well, and the many teenagers and children added a lot of humanistic colors to the tense game.
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Sentence / 吴小川
Editor / Guo Yang
Outside the stadium, Volvo uses the EM90 as an exclusive car for the event to help green travel, participate in public activities at the competition site, etc., Volvo is also constantly passing on the brand spirit of green, self-discipline, friendship, and continuous transcendence of its own integration with golf to all audiences, so that more people can have a new understanding of golf and strive to climb up for a quality life. With a history of 30 years, the Volvo China Open is bringing Chinese golf to a new height with its complete and professional tournament system and brand values.
01 The DP World Tour returns for the first time in five years, with the highest prize money and class, and the 2024 Volvo China Open is in global focus
On May 5, the 2024 Volvo China Open came to an end in Shenzhen. This is the first time in five years that the DP World Tour has returned to the tournament, with 156 competitors from more than 30 countries and regions competing in a thrilling showdown.
In the end, Spain's Adrian Otaegui came from five shots behind on the final day of the tournament to shoot a 65 to win the 29th Volvo China Open at Shenzhen Yinxiu Golf Club, becoming the first Spanish champion in the history of the tournament. It was also his first win since the 2022 Andreucia Masters, earning a winner's check of $382,500 while also taking home 500 Race to Dubai points, moving up 46 spots to 13th.
The final day was fiercely contested and dramatic, with 33-year-old Sweden's Sebastian Soderbergh still leading by three shots heading into the final round and tied with Odeji on the final hole. However, he made a tee off mistake on the final hole, hitting the bush on the left side of the fairway, making a penalty and making three putts on the green, making a double bogey to drop to a tie for third. Odegi, on the other hand, showed mental stability and seized his chances, making back-to-back birdies on the 16th and 17th holes, making a crucial par on the final hole before finally waiting for the championship at the scoring desk.
Spain's Adrian Otaegui won the title
In terms of Chinese players, because the 2015 champion Wu Ah Shun had the lowest score (70) in the final round among the three Chinese players, Li Haotong and Jin Zihao, he won the "Rong Gaotang Award" for the second time. The award is set up in honor of Mr. Rong Gaotang, who has made great contributions to Chinese golf, and it is awarded to the best player in China.
Founded in 1995, after 30 years of development, the Volvo China Open is an international professional golf tournament certified by the European Tour, and is currently the highest level of golf professional tournament in China, and is one of the most important tournaments in Asia. It is worth mentioning that the 2024 Volvo China Open will also become the highest-money and highest-level tournament in Chinese mainland. It has also attracted global attention, and there are many highlights.
In order to encourage athletes to play a good competitive condition and play wonderful moments, Volvo Cars set up a special Volvo EM90 million-level grand prize to encourage players to play "hole-in-one" during the competition, which was awarded to the first player to score a hole-in-one during the competition.
"Hole-in-one" Volvo EM90
Among the nearly 100 players participating in the DP World Tour are new players who have excelled in recent years, such as England's Jordan Smith and Sweden's Jespe Svensson, as well as familiar players such as former champions Nicolas Kaussytz and Alexander Levy.
In addition, Zhang Lianwei, Wu Ashun, Li Haotong, Xu Longyi, Chen Guxin and other Chinese legions also competed with world-class players in this competition, showing the style of Chinese golf. For Chinese athletes who are preparing for the Paris Olympics, the Volvo China Open provides a particularly valuable opportunity to compete with golfers from all over the world.
Zhao Qin, Chairman of the Board of Directors of the Volvo China Open, said that this is the first time that the DP World Tour has been held in China in five years, and the return of the event is very important.
It can be seen that Volvo has been committed to supporting the development of golf in China for 30 years, and with the experience of time, the Volvo China Open has not only become the leading golf event in China in terms of competitiveness, spectacle and influence, but also promoted the cultivation of local talents, provided a stage for Chinese players to show their skills, and a channel for climbing upwards, and made outstanding contributions to the spread of golf and the enrichment of the people's sports and cultural life and viewing needs.
02 The EM90 was unveiled, which is in line with the concept of green and sustainable development of golf
Walking into the venue of this Volvo China Open, you will find that in addition to the beautiful professional stadium, wonderful competitive competitions, enthusiastic and professional fans and spectators, the concept of adhering to green, environmental protection and sustainable development is infiltrated in the details of the event organization.
During the competition, Volvo EM90 as an exclusive car for the event to help green travel, not only continues Volvo's brand personality of not following the crowd and not being disturbed by foreign objects, but also brings more value of golf spirit to car owners when meeting the needs of life and paying attention to the safety, health and happiness of users.
The EM90 model carries forward Volvo's profound accumulation in automotive safety, adopts the World Tree intelligent safety system, high-strength cage body design, and is equipped with multiple airbags around the cockpit to protect the safety of passengers in an all-round way. At the same time, it has a series of built-in driving assistance systems to effectively reduce the probability of collision during actual driving, and is equipped with advanced battery safety technology to greatly improve the safety and stability of the battery in real collision scenarios.
艾德里安·奥代吉(Adrian Otaegui)乘坐沃尔沃EM90
In fact, whether in sports or life, with the improvement of national health awareness, the health and safety of automobile cockpits has become an important factor affecting consumers' car purchase decisions. It is worth mentioning that the EM90 has successfully broken through in the country's first child-level in-car health and safety certification launched by China Automotive Center, an authoritative automotive research and testing institution in China, and has become the first MPV model to obtain full child priority (green cockpit) certification. This certification is a recognition of Volvo Cars' long-term implementation of the concept of health and environmental protection, and it is also a strong proof of the health and safety of the Volvo EM90 cockpit.
Because of the professionalism and practical needs of golf sports equipment, golf enthusiasts' cars must have a spacious and comfortable space, which can not only bring them a comfortable travel experience, but also fit their favorite golf equipment.
Not only is the Volvo EM90 safe and healthy, but the Volvo EM90 also allows users to enjoy the comfort and well-being of participating in golf. For example, the spacious, intelligent interior provides a comfortable riding environment for all drivers and passengers, so that even more equipment and equipment can be easily accommodated. Volvo Cars' unique air purification technology is also equipped as standard, which can effectively filter up to 95% of harmful PM 2.5 particles, making it feel like you are in a stadium when you step into the car. The cabin is equipped with high-end audio and massage experience, creating a private space to relieve stress and relax, and you can also enjoy the artistic and humanistic atmosphere in the process of sports life.
Many spectators had a close-up experience with the Volvo EM90 in the public activity area of the stadium, feeling the sense of quality of life brought by this model that is not only suitable for family travel, but also suitable for business travel. This is not only a more professional and humanized customized boutique tailored by Volvo for golfers, but also a new space for their lives, providing an ideal habitat for body and spirit, and continuously passing on the high-end lifestyle and green and healthy life style.
Volvo Cars Stadium Display
Golf itself represents green, tranquility, self-discipline and friendship, and it needs to constantly surpass itself and have rich humanistic connotations. People who love the game of golf will also have a deeper understanding and clear pursuit of life and what they love. Love green, love life, know life, and have responsibility are their common labels.
It can be seen that Volvo Cars adheres to the brand concept of "people-oriented", and the design details of its models reflect the brand proposition of protecting life and the environment we live in, respecting nature and life, and the brand spirit has always been in line with the concept of golf to create a better life.
In this year's Volvo China Open, Volvo Cars will integrate the brand values with the cultural heritage of golf elites, and allow golf enthusiasts to participate in the game and enjoy the fun at the same time, through a variety of experience activities, to build a communication platform for Chinese elite consumers, to convey a positive and healthy sports lifestyle, and to deeply experience the quality of life delivered by Volvo Cars. While conveying a healthy, positive and nature-loving attitude to life, Volvo Cars has also successfully established emotional links with people who also love, understand and take responsibility, and jointly move forward towards a safe, healthy and sustainable future.
03 Volvo has been deeply involved in the golf competition system for 30 years, and Chinese golf has ushered in a broader market
On the last day of the tournament, the enthusiasm of golf fans and spectators brought the Volvo China Open to the climax. At the scene, you can see not only white-haired elders who have loved golf for decades, but also teenagers who have just started golf under the guidance of their parents, and groups of young people who also use their mobile phones to record the classic moments of the course at any time.
When you are there, you will be amazed that so many people love the game of golf and understand the rules, style of play and culture of the game. Who would have thought that 30 years ago, not many people knew about golf in China, but now, after about 20 years of rapid development of golf in China, there are not only many professional courses, but also Zhang Lianwei, Li Haotong, Wu Ashun, Feng Shanshan and other outstanding Chinese players continue to emerge.
2024 Volvo China Open
It has to be said that in the past 30 years, the Volvo China Open is not only the only national open tournament with qualifying tournaments in China, but also can help more players who do not have direct qualifications to realize their dreams through the qualifying tournaments.
With a very complete tournament system, rich historical origins and cultural immersion, and Volvo's long-term quality operation, China has a high-level golf tournament comparable to the British Open and the US Open. What's more, the youth tournament founded in 2004, including the Challenge and Match Play tournaments, provides a path for the majority of young people in China to improve and help the domestic golf talent reserve to achieve sustainable development.
With the continuous expansion of the influence of the event in recent years, especially today, when sports have gradually become a way of life for the whole people, under the guidance of the Volvo China Open, golf culture has been further spread and popularized in China, and the people are more pursuing quality life.
At the competition site, many Shenzhen audiences deeply felt that golf is a very healthy, close to nature and safe sport, and took their children into the Golf Heritage Museum to learn about golf knowledge, and more green public activities allowed the public to feel the charm of golf in various forms, making the game a beautiful life experience field for the public. On the platform of the Volvo China Open, golf culture is also closely integrated with the urban life of Shenzhen people, enriching the sports and cultural life of citizens while also showing the development vitality of Shenzhen.
Spectators watch the game up close and feel the charm of golf
The detailed investment and meticulous operation of the Volvo China Open have also won unanimous recognition from all walks of life, and the brand has not only made positive contributions to the systematic and sustainable development of golf in China, but also built a bridge between Volvo and industry elites from all walks of life.
At the end of the game, many spectators were still unsatisfied, everyone's love for golf and the quality of life concept conveyed by the Volvo brand have turned into a life motivation to continue to work hard and climb upward. We have seen that Volvo's advanced experience and brand concept in the field of golf have driven the competitive level of golf in China to continue to advance, and more people have begun to understand the universal truth of being close to nature, perseverance and constantly surpassing themselves behind golf.
We believe that Volvo adheres to the people-oriented concept, the in-depth understanding and integration of golf, and its products actively adapt to meet the needs of users, while its more advanced and cutting-edge values will further amplify its brand influence in the integration with sports events, so that more people can strive to climb up for a quality life.