On the occasion of the eighth Chinese brand day, SAIC Roewe once again showed its "hole card".
As we all know, with the breakthrough of products and the improvement of technology, the competitiveness of Chinese brand automobile market has been continuously improved in recent years. In the past 2023, the sales volume of China's passenger car market exceeded 20 million units for nine consecutive years. Among them, the cumulative sales of Chinese brand passenger cars were 14.596 million units, with a market share of 56%, and the market influence is increasing day by day.
Chen Shihua, deputy secretary-general of the China Association of Automobile Manufacturers, believes that the market share of Chinese brands has reached new highs mainly due to seizing the opportunities of new energy and intelligent network transformation, promoting vehicle electrification, intelligent upgrading and product structure optimization, which are favored by consumers.
It is worth noting that while Chinese brands are seizing the opportunity of "new automobile" transformation, China's automotive technology has also realized from following to leading, and has begun to "feed" the world.
On May 10, SAIC Roewe released the "DMH Super Hybrid Technology" technology brand to create hybrid products for global users, which not only shows SAIC's deep technical accumulation in the hybrid field for more than ten years, but also is committed to becoming a new kinetic energy leading China's hybrid technology.
Zu Yijie, Vice President and Chief Engineer of SAIC, said: "Brand building is an important support for the further development of China's intelligent networked new energy vehicle industry. At present, SAIC is benchmarking the construction of a world-class enterprise, making every effort to build a trillion-level automobile industry group with global competitiveness in the industry and international influence of the brand, and continuously building the SAIC brand by building SAIC with science and technology, quality SAIC, and responsibility SAIC. The launch of DMH super hybrid technology is the 'super integration' of science and technology SAIC, quality SAIC, and responsible SAIC, and it is also an important practice to launch the SAIC brand. ”
Throughout the present, new energy vehicles have accelerated the emergence of alternative fuel vehicles. In April this year, the retail penetration rate of new energy reached a staggering 50.39%, which means that for every two passenger cars sold, one is a new energy vehicle. This milestone was reached 11 years earlier than the original target of 2035.
At the same time of rapid development of the market, diversified needs have also made the industry form a pattern of common development and mutual tolerance of pure electric vehicles, hybrid vehicles and range extender vehicles. In SAIC Roewe's view, under the wave of new energy, plug-in hybrid is an indispensable key starting point, whether from the perspective of solving the actual pain points of users, or from the height of the transformation and upgrading of the entire automobile industry chain.
Yao Chunde, a professor at Tianjin University and deputy director of the "China Heart" Top Ten Engine Judges, also pointed out that plug-in hybrid technology has a strong user demand in China. China's market environment and user needs provide a natural "fertile soil" for car companies to develop plug-in hybrid technology. At the same time, Chinese car companies are based on real use scenarios in plug-in hybrid technology, integrating the advantages of traditional fuel vehicles and electric vehicles, and bringing users a real optimal solution for travel.
In this context, SAIC Motor is also accelerating the layout of the hybrid field. According to reports, as early as 2010, SAIC Motor forward-looking layout in the field of plug-in hybrid technology, and regarded it as a technology worthy of long-term investment. In 2017, SAIC's self-developed first-generation EDU hybrid technology won the second prize of the National Science and Technology Progress Award, which was not only the only automotive project among the award-winning projects that year, but also the first time that the new energy technology won the national science and technology award.
Thanks to SAIC's in-depth self-research on the core technology of the powertrain, SAIC will also exceed 46% in terms of engine thermal efficiency, a key indicator that affects the performance of the hybrid system. After long-term technology accumulation and market verification, DMH super hybrid technology has also reached a higher level in integration and intelligence.
Specifically, DMH super hybrid technology has three technical characteristics: modularization, integration, and exclusivity. According to the modular design and serial configuration, the system can match different hybrid routes such as PHEV/EREV/HEV through a set of systems, which can cover the driving needs and fuel consumption regulations of different users around the world.
At the same time, it also has a number of leading technologies such as the industry's first "energy domain" global thermal management, powertrain brain PICU, engine + P1 motor coaxial structure, etc., with software algorithms as the core, matching special high-efficiency engines, gearboxes, long-range batteries and other special hardware for hybrids, "both soft and hard", to achieve super integration, to achieve the strongest performance and optimal indicators.
According to reports, at present, DMH super hybrid technology has been first installed in Roewe D7 DMH and Roewe D5X DMH, and has been widely recognized by users. Taking the Roewe D7 DMH as an example, it previously challenged the 2000km limit range on behalf of its own brand B-class car, and finally completed a long range of 1962km and an average fuel consumption of 2.8L per 100km, realizing the transformation of technical value from technical strength to scene application.
According to the plan, in the next three years, the DMH super hybrid technology brand will carry out higher-dimensional performance improvement in five key areas: engine, gearbox, battery, motor, and energy control brain.
It is understood that by taking technological innovation as the core drive, grasping the market development trend and laying out the forward-looking technology field, SAIC has basically completed the "turnaround" from technology introduction to technology reverse output. In the face of a new round of global competition, SAIC Motor's R&D platform for its own passenger car brand, SAIC Innovation R&D Institute, has been fully prepared in the fields of forward-looking technology, R&D personnel, hardware equipment, etc., to support the product development of the four major brands of Roewe, MG, Zhiji and Feifan and overseas markets.
The release of the DMH super hybrid technology brand marks that SAIC Roewe will help China's new energy vehicle industry develop healthily towards high quality and high level with stronger product competitiveness. The official said that in the future, relying on the DMH super hybrid technology brand, Roewe will also gather superior resources from all parties to accelerate the creation of the "first camp of plug-in hybrids" and provide global users with new hybrid options for Chinese brands.