High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true!
Pick up the car
2024-05-11 20:23Published in Henan
Yesterday, I watched Wei Jianjun's two-hour live broadcast and re-acquainted myself with the Great Wall.
In 2023, Great Wall's revenue will exceed 170 billion, net profit will exceed 7 billion, overseas sales will exceed 310,000, new energy vehicle sales will exceed 250,000 units, and the sales of models with more than 200,000 yuan will account for more than 18%.
This private enterprise has total assets of more than 200 billion.
Since 2017, China's passenger car market has stopped its original rapid growth rate and entered the stage of stock digestion, in which many once prosperous enterprises have been eliminated.
In the stock era, it is not only about technology, but also about the quality control, industry prediction ability, cash flow, and management ability of the enterprise.
It can be said that the past 8 years have been an important period for China's passenger cars to move from the stage of chaos to the stage of high quality, and the remaining enterprises have strong integration capabilities.
Taking a step back, in terms of independent brands, in addition to several large state-owned enterprises, BYD, Great Wall, Chery, Geely, and the four major private enterprises have a strong driving force.
There is a huge difference between Great Wall and other major enterprises.
One is that the Great Wall is a very typical northern enterprise, and several other major Chinese brands are either in the Yangtze River Delta or the Greater Bay Area, which have huge capital drivers, talent drivers, supplier drivers and technology drivers.
The environment of Baoding can produce a Great Wall, relying on Wei Jianjun's own ability.
The other is that the product layout of the Great Wall is currently difficult to be replaced in the domestic market, and the sales volume of the tank series from January to April is close to 70,000 units, with an average price of 300,000 brands, and the average monthly sales volume is more than 17,000 units, which is quite strong.
The sales of Great Wall pickup trucks are even more terrifying, and half of the pickup trucks in the domestic market are made by Great Wall.
Off-road and pickup trucks, belonging to the typical both technology, but also quality of the sector, and ordinary passenger cars, these products are obviously more testing the strength of the enterprise, the pricing will be higher.
In fact, the domestic passenger car market has obvious "stratified consumption" problems until now.
In the entry market, a large number of consumers will give priority to their own brands, the demand for tools is very obvious, and domestic cars with large size and high configuration have been recognized by a large number of users after actively giving up profit margins.
In the high-end market, a large number of users will choose foreign brands, and consumers will throw a lot of profits to foreign brands such as Toyota, Honda, Volkswagen, BBA, etc.
Taking the off-road vehicle market as an example, in the passenger car market before the tank brand landed, the Pajero V97, a product that is indeed so backward that only reliable performance boasts, has a landing price of more than 350,000.
The Prado 4000 was once hyped to a price of 800,000.
Why? It is because in the hard-core off-road vehicle market, the original joint venture camp and interest system are unwilling to give up a penny of profits, and it is very simple to harvest every consumer.
The reason why the tank brand can rise rapidly is that one is excellent quality and performance, and the other is that the price is relatively low.
The comprehensive literacy of the Tank 300 perfectly surpasses that of the Pajero V97, but the price is only about 60% of that of Mitsubishi, and the comprehensive literacy of the Tank 500 Hi4-T also exceeds that of the Prado 2700, but the price is only about 70% of it.
That's right, compared to other independent brands, Great Wall's pricing is higher.
However, the replacement of higher-priced joint venture brands has really promoted the development of China's passenger car market, and many people believe that not buying joint venture cars only eliminates capital outflow and makes foreign brands less profitable.
This is not important, the important thing is that the rise of Chinese brands will definitely bring two important benefits.
One is that with the huge Chinese brand system, there will be more Chinese engineers and designers to get jobs, and the overall design ability will be enhanced, which is a reserve force.
The other is that a large number of Chinese cars have entered the market, bringing out a stronger supply chain system, which will also make the production cost of Chinese brands lower.
Why is there nothing in Baoding, can come out of a Great Wall, is because in the past 15 years, more and more people choose the Great Wall, Wei Jianjun himself step by step to cultivate his own industrial chain and engineer team, this is the meaning of supporting Chinese cars.
Allowing Chinese brands to sell expensive is the premise of equal transactions, and card payment is a recognition of enterprises and a reward for the manufacturing industry.
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High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true! -
High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true! -
High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true! -
High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true! -
High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true! -
High-end cars account for nearly 20%! Wei Jianjun: You can slander because you don't like it, but the fact has come true!