How miserable will Infiniti be in 2021? In the first ten months, the cumulative sales volume was only 6433 vehicles, a huge decline of 65.3% year-on-year. Yes, you read it right, it is really not that the author played one less "0", it is really 6,433 vehicles, counting imported models, the sales in the first Ten Months barely broke through 10,000. Not to mention the competition for second-tier luxury brands, the annual sales volume may not even reach the monthly sales of a single car.
At the same time, it has recently been rumored that Dongfeng Infiniti or will be merged into Dongfeng Nissan, after the realization of the merger, Infiniti will be reduced to the same role as Venucia, only enjoy the treatment of independent business sectors, streamlined organizational structure, headquarters moved to Guangzhou, Infiniti within the year a rush, can it bring good luck to the coming year?
Estimated to be quite difficult, talk about the trend of the brand can not fail to mention the product, the biggest problem exposed by Infiniti at present, is the weak product line, although since 2006 in the form of imports into the domestic market, but Infiniti is still in a state of dissatisfaction, its first model Q50L, at the beginning of the listing has been a lot of pursuit, many unintentional BBA owners, have found a home, but after this, Infiniti Q50L has been in a state of seams and patches, and the appearance of the interior has hardly changed It's been seven or eight years.
Not long ago, the new Infiniti QX60 was finally listed, which is the third model listed in the 7 years since 2014, Dongfeng Infiniti domestic production in 7 years, I have to say that the speed of Dongfeng Infiniti to build a product camp is too slow, and before that, it only has Q50L and QX50 two old models in the pain of support.
From seven years ago, the domestic Q50L led Infiniti has a trend of entering the ranks of second-tier luxury brands, to seven years later completely marginalized, Dongfeng Infiniti's inaction in the introduction of products completely pressed the brand in the mire and could not extricate itself, it is difficult to imagine, in 2017 can also achieve nearly 50,000 vehicles, and the year-on-year increase of the luxury brand, in just a few years later into the annual is not broken into the cul-de-sac, do not know to see Lexus is still highly sought after the status quo, Infiniti at this time how to feel.
With Infiniti's brand power today, it is not realistic to put all hope on the QX60, after all, this new car positioned in a medium-sized SUV has a high price of about 600,000, in this budget range, there are a large number of competitors, whether it is the first group led by the BBA or Cadillac, Lexus, the single-brand premium ability is much stronger than Infiniti, and the QX60 does not show too much advantage in product strength.
2022 may be the year to decide that Infiniti will stay, Infiniti officials are also passing on the tone that they will lower their stature and claim to be the version of Nissan PLUS, and after merging into Dongfeng Nissan, Infiniti has an effective means to reduce costs, and will also share more Nissan technology platforms, and also rely on marketing, but positioning in China, or will be stagnant.