IT home January 3 news, the Ministry of Industry and Information Technology recently issued a new energy country to make up for the decline of 30% of the notice, in this regard, Tesla raised the model3 and Model Y two models of the rear-wheel drive version price of 10,000 yuan and 21,000 yuan. And Tesla China has confirmed that the price increase is related to the decline in subsidies for new energy vehicles.
Not only Tesla, Volkswagen also officially announced the price increase of its models from January 1, 2022: ID.6CROZZ and ID.4CROZZ two pure electric models, will rise by 5400 yuan as a whole. In addition, GAC Aegean sales staff also said in December last year that from January 2022, Aeon LX will increase its price by 4,000 yuan, starting at 230,000 yuan. Nezha Automobile and Feifan Automobile have also said that they will adjust prices after January 1.
Also on the day of the release of the policy, the 2022 car purchase subsidy plan released by WEILAI Automobile said that users who paid a deposit to purchase ES8, ES6 and EC6 before December 31, 2021 (inclusive), and whose cars were pre-appointed on March 31, 2022, can still enjoy subsidies in accordance with the 2021 national subsidy standards, and the difference will be borne by WEIlai; Xiaopeng Motors said that it will launch a "limited-time insurance policy" from January 1 to January 10, 2022. Consumers who complete the deposit payment during the above period can enjoy the comprehensive subsidy and the recommended retail price will remain unchanged from 2021.
To be honest, seeing that the current subsidies for new energy vehicles are about to decline, this time everyone's reaction may not be as serious as before, but in the face of the receding of new energy vehicle subsidies, many people will ask, is there anyone to buy new energy vehicles without subsidies?
First of all, we must understand what the subsidy of new energy vehicles is all about, in fact, we see that the reason why the state has proposed high subsidies for the new energy automobile industry, the core reason is that the new energy automobile industry is in a relatively primary stage of development, in this primary stage of development, for the new energy automobile industry, only through subsidies can we promote domestic consumers to buy new energy vehicles, so we see that whether it is the policy level or the direct cash subsidy level, The state for new energy vehicles have adopted a lot of support policies, which is also the key to the development of the new energy vehicle market in recent years, with the help of these support policies, the new energy automobile industry has made great progress, we see a large number of new energy automobile companies with the help of subsidy policies to achieve the transcendence of the curve, in a short period of time rapid development, it can be said that the subsidy policy has created the current development status of new energy enterprises. But any industry can not get the government's subsidies forever, there will be a phenomenon of subsidy decline, so what we see is that the new energy automobile industry has subsidies for many times, and the biggest feeling of this subsidy decline for most people is expected.
Secondly, let's look at the impact of the subsidy decline on the new energy automobile industry? It must be admitted that in the current consumer market, everyone buys new energy vehicles, basically there are two in mind, one psychology is that new energy vehicles represent the development direction of future science and technology, belong to the early adopters, those technology geeks, often have great enthusiasm for new energy vehicles. Another psychology is that new energy vehicles are cheaper to buy new energy vehicles with many preferential policies, so we see that this policy preference is also a very important psychology. So in such a context, we see that the current subsidy decline of new energy vehicles and the second kind of psychology of consumers, in fact, is a relatively large blow, after all, for these consumers, buy new energy vehicles or buy fuel vehicles, in fact, the two have been in a balanced seesaw, and there is no special demand is necessary to buy new energy, so in this context, once the subsidy has declined, it is likely to push this type of consumer into the ranks of buying fuel vehicles.
Third, for the current new energy vehicle enterprises, the subsidy decline is actually a huge pressure, this is because for many new energy vehicle companies, in fact, many of the profits in these years are relying on subsidies to complete, once the subsidy decline is likely to appear is a sharp decline in profit levels, and most of the new energy vehicles from the price or market competitiveness level is actually not as good as fuel vehicles, once there is such a large-scale new energy vehicle subsidy decline, then, It is likely to lead to a relatively large decline in the competitiveness level of their own products, so in such a background, the impact of subsidies for new energy vehicles on the new energy automobile industry is also very large, and new energy automobile companies may really have to find ways to enhance the market competitiveness of their products, to rely on their own no subsidies can also stand out in the market, which is the most important thing that new energy vehicles need to do at present.