Tianfu Coke, Yongchuan tempeh, Jiangjin rice candy... These consumer goods brands will be focused on cultivation

Tianfu Coke, Yongchuan tempeh, Jiangjin rice candy... Have these familiar Chongqing brands evoked your childhood memories? On July 5, the upstream reporter learned from the Chongqing Municipal Commission of Economy and Information Technology that in order to implement the "Chongqing Action Plan for Promoting the High-quality Development of the Consumer Goods Industry (2020-2022)", mobilize the enthusiasm of enterprises on a larger scale, give play to the main role of enterprises in brand building, in accordance with relevant requirements, after the procedures of recommendation, review, research, publicity and other procedures, the Chongqing Consumer Goods Industry Key Cultivation Brand Pilot Project (the second batch) has been released a few days ago, and 40 enterprises in the city have been shortlisted.

It will focus on cultivating 40 consumer goods industrial brand enterprises

The upstream reporter combed the list of key brand cultivation pilot projects (the second batch) of the consumer goods industry in Chongqing and found that 40 enterprises were located in 23 districts and counties such as Wanzhou, Dadukou, Shapingba, Jiulongpo, Beibei, Yubei, Banan, Changshou, Jiangjin, Hechuan, Yongchuan, Bishan, Tongliang, Rongchang, Chengkou, Fengdu, Matjiang, Zhongxian, Fengjie, Wushan, Shizhu, Xiushan, Youyang and other 23 districts and counties in Chongqing, as well as Chongqing High-tech Zone, covering condiments, beverages, food and clothing, household and other consumer goods types.

Among them, Tianfu Cola, Yongchuan Tempeh, Jiangjin Rice Candy, Huang garden brewing, Baishi Yiban duck, Xinqinyuan Food, etc., are also familiar brands for Chongqing citizens, and even sichuan and Chongqing, both young and old.

It is understood that the pilot enterprises included in the Chongqing Consumer Goods Industry Key Brand Cultivation Pilot Project (the second batch) are valid for one year. During the validity period, if an enterprise has a major product quality and safety accident and has an adverse impact, the pilot qualification will be cancelled.

The Chongqing Municipal Commission of Economy and Information Technology requires that the pilot demonstration enterprises that have been selected should further strengthen their brand awareness, take the lead in brand building, give full play to the role of demonstration and pilot leading, and work together to promote the high-quality development of Chongqing's consumer goods industry; relevant districts and counties should strengthen the key tracking services for the selected pilot demonstration enterprises to create a good environment for enterprise development and protect the legitimate rights and interests of enterprises; and the Chongqing Municipal Special Fund for Industry and Informatization will give priority and key support to the brand building of pilot demonstration enterprises. At the same time, districts and counties with the capacity are encouraged to formulate relevant policies to support enterprises to carry out brand building related activities.

"Taste of Chongqing" is becoming more and more beautiful in the food industry

"Boss, come to a bottle of Tianfu Coke!" In the leisurely summer, about three or five friends hot pot is the favorite of many Chongqing citizens. In recent years, Tianfu Coke, which once almost disappeared, has returned to consumers and has become a favorite thirst quenching drink.

Not only that, Tianfu Coke, Yongchuan tempeh, Jiangjin rice candy and other "old-fashioned" Chongqing food consumption brands are ushering in "old trees blooming new flowers" with the wave of the Internet era. These brands not only retain the traditional craftsmanship and production standards "conservatively", but also cater to new consumer demand, and catch the fast lane of the "net red" economy and "Internet +". For example, Tianfu Coke, a domestic classic carbonated drink refined by herbs, not only introduces Chongqing elements and nostalgic styles into the packaging, but also evokes the childhood memories of Chongqing's post-80s and post-90s, and is also well-known among consumer groups outside the city with the popularity of Chongqing's urban tourism.

"In 2020, the scale of the city's food industry will exceed 150 billion yuan, accounting for half of the city's consumer goods industry." According to the relevant person in charge of the Chongqing Municipal Commission of Economy and Information Technology, in recent years, Chongqing attaches great importance to the development of the consumer goods industry led by the food industry, and has taken the lead in introducing the Action Plan for Promoting the High-quality Development of the Consumer Goods Industry at the provincial level, and the food industry has entered an accelerated development track. From January to April this year, the city's food industry increased by 20.1% year-on-year. The food industry has become an important industry for Chongqing's consumer goods industry to adjust its structure, introduce increments and create brands.

In the view of the above-mentioned person in charge, with it is the "Taste of Chongqing", which is becoming more and more beautiful in the food industry, and the atmosphere of industrial development is becoming increasingly strong. Chongqing beer, Wujiang squeezed vegetables, red dragonfly grain and oil, red nine nine hot pot, Yongchuan tempeh and other traditional advantages of the development momentum is strong, Jiang Xiaobai, Yijian, Youyou and other local emerging brands have emerged, but also attracted a large number of domestic and foreign food industry leading enterprises such as Wilmar International, Carlsberg, COFCO, Coca-Cola, Danone and so on in Chongqing layout.

Relying on their respective advantages, Sichuan-Chongqing cuisine will open the "group out"

Not only will Chongqing's local consumer goods brands be cultivated, but under the boom in the construction of the twin-city economic circle in the Chengdu-Chongqing region, the gastronomic industries of the two places will also give full play to their respective advantages and "go out in groups".

The cuisines of Sichuan and Chongqing have many commonalities and enjoy a high reputation around the world. Just in June this year, the Chongqing Municipal Commission of Economy and Information Technology and the Sichuan Provincial Department of Economy and Information Technology jointly supported the 2021 China (Chengdu-Chongqing) Gourmet Industry Expo and a series of activities, which is the first major event held in the field of consumer goods industry under the background of the construction of the twin-city economic circle in Chengdu-Chongqing region, which is not only a display of phased achievements, but also a broad wisdom to plan to promote a new round of development, open a new journey of Sichuan-Chongqing food industry "group out", and actively integrate into the new development pattern of "double circulation".

"Next, under the strategic cooperation framework agreement between the economic and information departments of the two places, we will focus on promoting the cluster development of the Consumer Goods Cluster in Sichuan and Chongqing, the in-depth integration of the industrial chain, and the innovative development of products." According to the relevant person in charge of the Chongqing Municipal Commission of Economy and Information Technology, the two places will cooperate in the fields of food, light industry, textile and clothing, etc., and promote the consumer goods industry to "share a large market, jointly promote a large cycle, and seek great development".

In the specialty food sector, the two places will jointly promote the gathering of the same industry, the cultivation of leaders and the construction of industrial chains, accelerate the cluster development of food and beverage processing such as fruits and vegetables, grain and oil, hot pot ingredients, etc.; jointly promote the industrialization and large-scale production of local specialties and create a number of local consumer goods business cards in Chengdu and Chongqing; rely on the resources of scientific research institutes to strengthen the major key common technologies of the food industry and the transformation and application of achievements, and promote the development of the food industry in the direction of safety and quality, healthy nutrition, convenience and functionalization; give full play to the advantages of Sichuan-Chongqing liquor. Promote cooperation between backbone enterprises in the construction of production areas, raw material bases, technology research and development, quality testing, brand promotion, and integration of wine and tourism, and create advantageous liquor production areas.

Upstream journalist Liu Hanshu