As a Chongqing Jiangjin person, I have a special affection for rice candy. Love to eat is certain, but it is more of a nostalgia.
In memory, there is a single variety of rice candy, there is only one taste and packaging. Now, however, a variety of specifications and flavors have been derived.
Favorite, or the traditional puff pastry, the original taste, is addictive.
And now, I don't know if it is directly becoming picky, or whether the rice candy is really not as good as before, anyway, I think it is not as delicious as before.
In addition to the taste, there are more changes in the price, from the original 1 yuan a letter (earlier should be cheaper), now close to 3 yuan a letter, rice candy has become a "luxury food".
Behind the price increase, there must be factors such as labor and raw material costs, but the taste and quality have not been able to improve together, which is puzzling.
Although it is still glutinous rice, black sesame seeds, peanuts and other ingredients, rose candy, one of the essences of rice candy, is almost invisible.
At the level of marketing promotion and brand promotion, there is no more innovation except for the main local specialties of Chongqing.
I have always liked to use boiling water to brew rice candy, trying to reproduce the "fried rice candy boiling water", but in the end I could not reproduce it. Just like today's rice candy, you can never get back to the feeling of that year.