In contrast, in the automotive market in 2021, the hot sales of new energy vehicles have brought a lot of market pressure to traditional fuel vehicles, although new energy vehicles have not yet been able to subvert the market share of fuel vehicles, but their rising momentum is enough to make fuel vehicles a little scared. Among them, the market performance is more eye-catching is the sales of BYD's new energy vehicles, as well as Xiaopeng, Ideal and Weilai among the new car-making forces.
Chery Automobile, which is called "Huawei" by car friends and netizens, is also actively laying out new energy vehicles while grasping the sales of fuel vehicles, among which chery small ants with relatively high market popularity are Chery, and although the current market performance of the car is not comparable to Hongguang MINI EV, it also belongs to the middle and upper reaches level. However, chery new energy's big ants are somewhat unsatisfactory.
The market positioning is pure electric medium-sizeDUV Chery Big Ant, with a 4630mm length, and a wheelbase of 2830mm, using a ternary lithium battery, NEDC pure electric mileage of 510km, priced at 156,600. The low-end model lacks some sincerity, but the top model is much thicker than the cai version, adding parallel assist, lane departure warning, 360-degree panoramic imaging and adaptive cruise.
In fact, when Chery Big Ant was listed, the call for "big sale" was very high, but the result was that the ideal was very full, and the reality was too bone. At present, chery big ants have accumulated sales of only 902 units, of which 50 units were sold in November. Compared with the monthly sales of small ants, there is a large sales gap, and it is more difficult to compare with the market performance of Tiggo 8 PLUS, which basically belongs to the dispensable type.
Compared with the small ants with strong market performance, the weak sales volume of Chery big ants has seriously dragged down the increase in Sales of Chery New Energy to some extent. Although the sales volume of Chery Big Ant is not high, Express Brother has seen from relevant complaint platforms such as The Car Quality Network that there are many body accessories and electrical appliances, tire drum bags, and front hood deformation of Chery Big Ant, which is also a major factor restricting the sales of Chery Big Ant.
Compared with the performance of xiaopeng automobile, Weilai automobile and ideal automobile product models in the new car-making forces, chery big ant's market share is too low, not at all on a horizontal line, let alone to compete with Tesla. At present, the rise of BYD's new energy vehicles is also a "roadblock" for Chery's big ant sales to increase, after all, BYD Tang EV has occupied the market opportunity.
From the perspective of Chery Automobile's product layout, Chery Automobile's focus on new energy has shifted to "ice cream", to be honest, in the cruel market competition, the market prospect of Chery Big Ant, which has a relatively weak market performance, is worrying. The tepid Chery big ant did not erupt in silence, and in 2022, whether the Chery big ant will continue to sleep in silence or break out in silence. We'll see.
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