Looking back at China's pickup truck market in 2021, are the companies that impress you the most are the top few on the sales list? Is the product that interests you the most is a cool off-road modified vehicle? In my opinion, Sinotruk VGV, a new army in the pickup truck industry, and its upcoming full-scene passenger life pickup truck are the biggest surprises!
Keywords: seriously
Pickup trucks from the previous cracks to the development of today's automotive blue ocean market, all by a paper into the city in 2016 to try to lift the ban on official documents. Since the beginning of 2016, new independent brands with pickup trucks have sprung up. Among them, there are many big-name car companies, but there is a lack of companies that seriously manufacture pickup trucks.
Sinotruk VGV is serious about pickup trucks. Although the first pickup truck has not yet been officially launched, Sinotruk VGV has made a fine layout in the field of pickup trucks, which is the basis for doing a good job in pickup trucks, and it is also the essential difference from those enterprises that simply aim at "rubbing dividends".
Judging from the market situation in recent years, the successful enterprises in the market and the products recognized by consumers, whether they are old pickup brands or new pickup truck forces, are from long-term planning. Sinotruk VGV will rely on the three major technology platforms of U+, F and R to comprehensively lay out the light vehicle field with pickup trucks as the core, covering VAN, SUV and MPV models.
It can be said that the pickup truck is not only the head cannon of Sinotruk's entry into the field of pickup trucks, but also the stepping stone in the field of light vehicles, the importance of which is self-evident, and the degree of attention of the enterprise can be imagined. Sinotruk's serious work on pickup trucks is a reason for users to expect and rest assured.
Keywords: sense of mission
Sinotruk VGV always reminds me of the "one brother" Great Wall pickup truck in China's pickup industry. Although the two are far from being at the same level, there is no competitive relationship in the product focus, but heavy trucks, like the Great Wall, have a sense of mission and responsibility in the industry, and do not follow the rules. In their view, business competition is secondary, and what is important is the industry upwards.
Therefore, we will see that the Great Wall pickup truck has led the wave of pickup truck passengerization, and Sinotruk wants to create a full-scene passenger life pickup truck. The announcement is that "although pickup trucks are niche products, they are the needs of the masses" and "pickup trucks are not tools, but lifestyles". The purpose is to enhance the image of the overall category of pickup trucks, and to improve the happiness index of users' car life through continuous efforts to create a personalized civilian car.
In 2021, there is a very interesting phenomenon in China's pickup truck market - "different pickup trucks" began to appear. Sinotruk VGV's full-scene passenger life pickup truck is one of them. Unlike mainstream market products, Sinotruk VGV's first pickup truck model and future focus products use a load-bearing body structure.
For load-bearing pickups, China is still almost in the initial stage of zero. The core of the product is not overloading, but comfort, and users also need to cultivate cognition. Although it is more difficult to popularize the carrier pickup, it is in line with the current trend of domestic pickup truck passengerization. Judging from the market situation, there are unknown uncertainties in all aspects, whether it is policy or demand. For pickup trucks to lift the ban, pickup trucks into the city, the emergence of carrying pickup trucks is opportune, can further break the "pickup truck is only a tool car" prejudice, for the pickup truck is also suitable for family passenger use to establish a positive image, fully display the versatility of pickup trucks, the market expansion and policy liberalization can play an additive role.
The opening of markets comes with business opportunities. Judging from industry news, many car companies have plans to launch load-bearing pickup trucks, and Sinotruk VGV also has a keen sense of market smell. However, compared with the manufacturers who are still hesitant and still in the wait-and-see stage, Sinotruk VGV dares to take the lead in launching a "different pickup truck", and calls on more friends to join the circle to jointly increase the influence of the bearer pickup truck, which is also the embodiment of the sense of responsibility and mission, which is worthy of praise.
Keyword: confidence
How to interpret the "full-scene passenger life pickup"? Among them, the "passenger pickup truck" is a major focus, and the load-bearing body structure can give the answer - the driving control and comfort are comparable to those of high-end passenger cars. Another major focus is "full-scene life", which is also the core of Sinotruk's pickup truck products, and also shows Sinotruk's pickup truck concept.
From the perspective of the first product codenamed VX7, the design concept of the rear space is definitely the finishing touch, not only making the pickup truck's iconic open rear box "smart", but also having the expansion function of linkage with the cab rear, using the design of everything from the bits and pieces of life habits and use scenarios to envision ahead, so that the user's final needs land.
When people think of pickup truck usage scenarios, it's easy to think of fishing. The Great Wall Cannon Off-Road Pickup Truck let us know about "Luya", and the Jiangling Domain Tiger 7 Fishing Edition gave us a mobile base for outdoor fishing. Great Wall pickup truck and Lua fishing advocate small qualifications to reconcile the spirit of sports, Jiangling pickup truck and outdoor fishing tend to be professional special and wild camping, in contrast, China National Heavy Duty Truck VGV's first pickup truck is also suitable for fishing, but the route taken is close to the people, neither the threshold of Luya equipment, nor the concern of the inconvenience of daily use of caravans. Even if there is only a fishing rod and a fishing basket, you can find a seat by the river, even if there is no catch for a day, go to the market to buy live fish instead, the VX7's rear box and the storage compartment under the floor of the rear box can arrange how to place items clearly and neatly.
Starting from the reality of people's lives, satisfying interests and hobbies at low cost and maximizing hedonism is the meaning of "full-scene life" of Sinotruk passenger pickup trucks. Although Sinotruk has not entered the field of pickup trucks for a long time, and it can even be said that it has not officially started, Sinotruk has conveyed strong self-confidence through pre-marketed products. Sinotruk will bring the pickup culture concept of pickup trucks more suitable for life into the market with the first product. It is worth mentioning that China National Heavy Duty Truck wants to nurture a "Chinese-style pickup truck culture" and refuses to rigidly set "American-style pickup truck culture".
Editor's Note:
In my opinion, the load-bearing pickup truck of Sinotruk VGV is once again an opportunity to prove china's manufacturing strength to the world. With the ban on pickup trucks in China, pickup trucks have become a new track for China's independent brands to surpass international brands.
In the field of non-load-bearing body pickup trucks, Great Wall pickup trucks, SAIC Maxus, Changan Kaicheng and other enterprises have begun to win glory for Chinese pickup trucks, and their product strength has surpassed the strength of foreign brands.
As another branch of the pickup truck category, the field of load-bearing body pickup trucks is naturally another track. However, compared with non-carrier pickups, although the opponents on this track are equally strong, foreign brands have not established a strong market order, and they still belong to the state of competing for deer, so in my opinion, china national heavy duty truck VGV, which wants to be the first in the bearer pickup truck in China, also has the ability to compete in the international market, and to do the Chinese version of Ford Maverick looks up to the opponent.
In China, the Great Wall is not the first company to make pickup trucks, but it is the most successful pickup truck enterprise. Sinotruk is also not the first company to launch a carrier-mounted passenger pickup truck, will it also be the most successful company in this more segmented field? Let's wait and see.