With the upgrading of consumption and the change of the automobile market environment, domestic brands have once again found the opportunity to counterattack. Judging from the information revealed by the automobile market in 2021, the rise of domestic brands has made many joint venture competitors feel greater competitive pressure, of course, for some car companies without technical precipitation, they are still struggling.
Although the car has always been the soft underbelly of domestic brands, but from the perspective of the car market in 2021, the rise of domestic cars has been a presence that cannot be ignored, from the market performance of domestic cars, in this year, in addition to the few independent models such as Emgrand and Yidong, firmly occupying their respective positions, there are also some new generation of domestic cars, bringing us a lot of highlights.
Let's start with the Trumpchi Shadow Leopard. As the mainstay of the domestic brand, the development of GAC Trumpchi is still relatively stable, since Trumpchi GS4 laid the market position of GAC Trumpchi, GAC Trumpchi also accelerated the market layout of its product models, although these product models do not have Trumpchi GS4 market performance eye-catching, but the steady market performance still let people see the stamina of GAC Trumpchi, especially the car Trumpchi Shadow Leopard into the market, to a large extent, GAC Trumpchi got rid of the weakness of the car.
Although the market time of Trumpchi Shadow Leopard is not long, it has knocked on the door of more than 10,000 units per month, following the monthly sales of 6153 units in September, the monthly sales of October and November exceeded 10,000 units, reaching 10,021 units and 10,052 units. The market positioning is the Trumpchi Shadow Leopard of the A-class car, which is equipped with a 1.5T power combination, with a length of 4700mm and a wheelbase of 2736mm. Remarkable strength has allowed Trumpchi Shadow Leopard, who has passed the threshold of selling more than 10,000 per month, to find its own position in the market.
Then there is The Auspicious Star. As one of the main members of Geely Automobile's "Star Family", Geely Xingrui is an important participant in the upward movement of Geely brand products, the listing of this car allows us to see the product strength of Geely Automobile's transformation period, compared with Langyi, Corolla and Sagitar and Civic and other joint venture competitors, Geely Xingrui still has a certain sales gap in market performance, but its steady upward momentum has more or less changed the pattern of market segmentation.
From January to November this year, the cumulative sales of Geely Xingrui exceeded 100,000 units, reaching 120481 units, with an average monthly sales of more than 10,000 units, becoming a VIP model in the monthly sales of more than 10,000 clubs. The strong market performance of Geely Xingrui is enough to make some joint venture competitors such as Elantra feel greater pressure to survive. Geely Xingrui, which adopts the strategy of leapfrogging the competitive market, is equipped with a 2.0T power combination, and the price configuration is not high, so it is inevitable that it will become a fragrant feast for consumers.
Looking back at the most interesting domestic cars in the market in 2021, it can be said that BYD Qin PLUS is one of the leaders, and the Qin PLUS series composed of Qin PLUS DM-i and Qin PLUS EV has largely rewritten the original market pattern in the field of cars, not only successfully replacing Geely Emgrand as the "bellwether" of domestic cars, but also launching a strong impact on joint venture competitors such as Corolla, Leiling and Sagitar.
After being listed in March and participating in the market competition, bydio Qin PLUS series, in less than 10 months, it has gained cumulative sales of 145,520 units, of which the monthly sales in August, September, October and November have exceeded 20,000 units, 20,676 units, 23,560 units, 25,908 units and 28,151 units, respectively. In November, it ranked fifth in the monthly sales of cars.
Looking forward to the auto market in 2022, domestic brands in the field of cars will make the pressure of joint venture competitors greater, especially in the change of consumer environment, BYD, in addition to the Qin family, dolphin's market performance also has a great point of view. In addition, BYD will also launch sedan product models such as Han DM-i and destroyers. 2022 will be a "big explosion" of domestic cars, what do you think?
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