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In the electrification transformation, Mercedes-Benz was once considered to be the most dragging mud and water brand, but what no one expected was that the Mercedes-Benz EQS based on the new pure electric platform EVA architecture was the first large-scale pure electric luxury car on the market to apply the native pure electric platform.
Of course, the pricing of 1.0796 million to 1.5186 million yuan has also made it the highest-priced mass-produced electric car product on the market.
Many people feel that this pricing is very expensive, more expensive than Tesla, more expensive than Gaohe, or all the new forces of car manufacturing, are using mileage, power exchange mode, intelligent configuration, heaping materials at all costs and more meticulous care to educate new energy vehicle consumers, an excellent new energy vehicle is not so expensive, as the most old money fuel car brand Mercedes-Benz stood out and told consumers a fact, that is, excellent electric vehicles can also be done very honorable.
This is the pride of Mercedes-Benz, in the era of intelligence, Mercedes-Benz still wants to become the top one in the history of the automotive industry.
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In Mercedes-Benz's own product lineup, the new EQS and the new S-Class belong to the same level, that is, the people who feel that it is expensive are not its audience.
The logic is a bit like Hermes' distribution, such as the most famous Birkin, Kelly, Constance these three bags, if you want to have it, you need to buy accessories at about the same price in the store to have a chance to buy it.
It seems like a bit of a leek that has been wronged, but hermes' portrait group does not care about the cost of distribution, and the high price is a threshold to distinguish them from Xiaobai.
This is also the survival law of Hermes at the top of the chain of contempt, it is to serve the top few people (yuan da tou), and no matter how much the grassroots community denigrates its distribution policy, it will not change the policy for the keyboard man.
This is actually Mercedes-Benz's attitude towards its own top product line. It may hurt me to say this, including myself, but this is the truth, the evaluation criteria of the new car-making forces on the pricing range of a car do not apply here in Mercedes-Benz. Mercedes-Benz still adheres to its own pricing system, the new EQS is a pure electric car is not false, it is also Mercedes-Benz's flagship pure electric car, and the corresponding fuel car Mercedes-Benz S-class price range is 917,800-1.7817 million yuan, are not for ordinary people to provide cars.
Have this money to buy S grades more fragrant.
Mercedes also never pits the poor.
The target group of Mercedes-Benz EQS is the small group of people who can afford to buy the Mercedes-Benz S-Class but want to try new energy vehicles (yuan da tou).
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Of course, users who can't afford Mercedes-Benz EQS can also consider two cheaper pure electric SUV models - EQA and EQB, these two brothers are equivalent to mercedes-benz GLA and GLB in fuel vehicles, focusing on the new generation of urban young people, when they look at them expensive, look at the price of Mercedes-Benz EQS, but to a little simple and unpretentious.
For S, which is priced at about 1 million, Mercedes-Benz not only has to consider its opponents, but also has to consider fuel vehicle consumers, which is a dilemma for all fuel brands.
BMW iX3 pricing is definitely higher than BMW X3, EQS pricing must also be higher than Mercedes-Benz S-Class, in these ten years, electric models, strictly speaking, the same product sequence in the hybrid model, has been higher than the pure fuel model positioning higher level and existence, this feature, but also continued to the era of electric vehicles.
As the S-class in electric vehicles, the Mercedes-Benz EQS uses a ternary lithium battery of up to 111.8 kWh, with permanent magnet synchronous motors at the front and rear, and the CLTC has a mileage of up to 849 km (780 km of WLTP comprehensive working conditions). This achievement has surpassed a lot of fuel vehicles, it is not simply in order to pursue endurance and the battery to support more than 1000km, after all, for owners with this consumption ability, 99.99% should have a fixed parking space that can install charging piles.
Of course, if you need fast charging, Mercedes-Benz also provides the corresponding technology, charging the power from 10% to 80% only takes about 37 minutes, so the speed is not slow. The various sets of service systems considered by the new car-making forces, Mercedes-Benz also provides, including star butler, star escort, star assistant, star station and other "five-star charging services" covering charging pile installation, national charging pile inquiry and use, dealer free charging service, roadside assistance service and valet charging parking service, Mercedes-Benz owners' enjoyment is not discounted.
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As for how the automotive industry will develop, Mercedes-Benz also has its own established route.
Among them, AMG is responsible for performance luxury, Maybach is responsible for supreme luxury, G-class is responsible for top-of-the-line luxury, and EQ is responsible for pioneer luxury. These four distinct luxury orientations represent Mercedes-Benz's attitude to the development of the industry, that is, no matter how the powertrain changes, Mercedes-Benz still wants to continue to expand its luxury and lead the luxury consumer market.
In the era of pure trams, it does not matter whether we should conform to the standards of new players such as Tesla or continue to follow the standards of old players such as Mercedes-Benz, BMW, and Audi.
Also used to hold personal belongings, the 10-dollar eco-friendly bag is significantly better than the 200,000 Hermes in terms of function, and for the occasion of "I am rich", you must finally have a Hermes bag.
Mercedes-Benz's logic is also very correct, when the performance, intelligence and other technical levels are in a similar level, after all, someone will pursue something more expensive.
In terms of accuracy, the electronic watch should hang the mechanical watch, but the mechanical watch is still very moist.
Mercedes-Benz is not a pioneer of smart electric vehicles, but its indicators do not pull the crotch, not to mention the mercedes-Benz S-Class and Mercedes-Benz EQS target users will not care about Tesla's simplicity.
Mercedes-Benz EQS never said that it wanted to make a smart cockpit, it was just on the basis of creating a luxury cockpit, and by the way, a mobile space belonging to the future naturally appeared on a Mercedes-Benz electric car.
The Hyperscreen Super Screen through the center console is made of a single piece of glass with a width of more than 1.4 meters, a glass thickness of 2 mm, coated with 6 different metal oxides, and a three-layer coating process to suppress reflections, fingerprint retention, and prevent scratches.
Computing power is not a problem, NVIDIA Xavier chip, including an 8-core CPU, running memory RAM up to 24GB, equipped with MBUX system, entertainment functions, intelligent induction assistant, mind reading voice assistant, etc. are basic configurations, and there is no need to publicize, there should be some.
The automatic driving assistance system has also to be arranged, and the German regulatory authorities have issued documents for the legalization of Mercedes-Benz L3 on the road, which is also the first intelligent electric vehicle that can legally be legally driven on the road with L3 level conditions.
In the eyes of Mercedes-Benz, this is not a thing, Mercedes-Benz will not sit and wait for changes, Mercedes-Benz will take the initiative to change, it first thinks about what kind of values a "administrative-level" large pure electric car should have, and then uses the industry's top technology to complete this "fill-in-the-blank problem".
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135 years of luxury gene is the advantage of Mercedes-Benz EQS, Mercedes-Benz is the benchmark in the field of fuel vehicle luxury, in the era of pure trams, EQS still made its debut that is, benchmarking, the market needs an S-class, mercedes-Benz EQS pricing is the old money class for the new money guy once can be called an eye for an eye response.
This is a battle for values, how the most influential people in this society will choose, will really determine the rules of the next era of play, at least I, the melon-eating masses, are still looking forward to it.
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