From December 25th to 27th, lexus held a new generation of NX "enjoy" law unlimited urban tasting space activities in Baiyun Wanda, Guangzhou, which is also the last stop in 2021 after Beijing, Chengdu and Shanghai.
At the event site, many consumers participated in the interaction and received exquisite gifts from Lexus, including heart-warming teas, exquisite desserts, exquisite puzzle blind boxes, etc., and multiple surprises for the weekend.
At the same time, Lexus brings consumers a new generation of NX listed at the Guangzhou Auto Show last month, including the hybrid model - NX 350h F SPORT Version, and the brand's first plug-in hybrid model - NX 400h+, allowing more consumers to experience the new car up close and feel the unique charm of the new generation of NX.
It is worth mentioning that the new generation of NX was officially announced at the 2021 Guangzhou Auto Show, and the manufacturer's suggested retail price was 318,800-548,800 yuan. The 260 (2.5L+8AT), 350h (hybrid 2.5L+E-CVT) and 400h+ (plug-in hybrid 2.5L+E-CVT) are available in the series, with up to 10 models to choose from.
The new generation of NX is amazing
As a SUV model that has attracted much attention from Lexus, the new generation of NX has gained the attention of many passing consumers. Among them, the extremely stunning shape has attracted passers-by to take photos and hair rings.
Based on the new Lexus design language, the new generation of NX front grilles features a new three-dimensional spindle design that is integrated with the front end of the hood through longitudinal stretching, reinforcing the volume of the front of the locomotive. At the same time, the matrix LED headlights in the shape of lightning were replaced, which looked more youthful and sporty.
In terms of body size, the new generation of NX has a length, width and height of 4660/1865/1660mm, a wheelbase of 2690mm, and a minimum turning radius (wheel) of 5.8m. The body side pursues the integration of simple curved surface and beautiful lines, and the stamping die is more demanding, showing an atmospheric and elegant body silhouette. In the rear part, the spindle shape gradually narrows to the center of the tailgate, and the rear fender shape and layered through taillights on both sides are highly recognizable.
In addition, the new car is still available with F Sport suits, but it is still only available in one version and is used as a hybrid top model.
In terms of body color, the new generation NX has a variety of colors to choose from, including Flaming Agate, Flaming Red, Turquoise Blue, Supreme Black, Supersonic Streamer Metallic, Supersonic Quartz White, Supersonic Titanium Silver, Black, and Dai Qingyun, while the NX350h F SPORT has additional blue flame color options.
In the interior part, the new generation of NX adopts the TAZUNA rein concept cockpit, emphasizing the driver-centric, almost all the button knobs are within reach, and the addition of electronic gear handles, electronic door handles and 64-color atmosphere lights, the configuration also adds a full-color head-up display HUD, wireless charging pad, digital streaming media interior mirrors, etc., emphasizing the high-quality experience.
In terms of power, the new generation of NX entry-level NX 260 models are equipped with a 2.5L engine, a maximum power of 151kW (205PS) and a peak torque of 241N·m, while the NX 350h and NX 400h+ system combined power is 179kW and 195kW, respectively, of which the latter has a comprehensive cruising range of 76km and 73km according to different versions of the WLTC, and the fuel consumption of 100 km is 5.2L.
In addition, the new car is all front McPherson + rear multi-link independent suspension, while the NX350h F SPORT also enjoys dual-motor four-wheel drive system and adaptive variable suspension system AVS.
Steady progress, into electrification
Compared with the rapid electrification process of Chinese brands, Lexus brands from Japan are not in a hurry. It wasn't until December 14 of this year that Toyota and Lexus released their future global electric vehicle strategies.
According to the plan, by 2030, a total of 8 trillion yen (about 448 billion yuan) will be invested in the research and development and investment of electrified models, of which 4 trillion yen will be used in the field of pure electric power. It is expected that by 2030, the Lexus brand will achieve a comprehensive lineup of BEV versions for all its models, and achieve 100% BEV model sales in China, North America and Europe, reaching the goal of 1 million units sold worldwide.
According to official sources, Lexus already has more than 5,000 patents for hybrid technology, and its electrified models have achieved the global sales target of 1.5 million vehicles.
In terms of sales, in the First Half of 2021 in the Chinese market, Lexus has completed the surpassing of Cadillac, Cadillac's cumulative sales in China in the first half of the year were 86,900 vehicles, and Lexus's sales in China in the first half of the year were 96,800 vehicles. At the same time, Lexus has also become the fourth luxury brand sales in the Chinese market after Mercedes-Benz, BMW and Audi.
In Lexus' view, it has a deep technical accumulation in the field of hybrid and pure electric electrification technology. It's just that before they felt that the time for the vigorous development of pure electric vehicles had not arrived, the infrastructure construction was insufficient, and the concept of consumer demand needs to change.
However, at present, China has become the world's largest market for pure electric vehicles, which is unexpected by Japanese, European and American companies. As the market cultivated the soil, Japanese car companies began to accelerate their layout, sensing that the time was ripe and preparing to go down the mountain to pick peaches.
But whether reality will really go as smoothly as expected can only be marked with a big question mark here. After all, for any car brand, electrification is a new track.