As can be seen from Toyota's announcement that it plans to electrify all models in Japan by 2030, the same can be seen from its sub-brand LEXUS. As a pioneer of Toyota in the hybrid era, lexus, in my opinion, the launch of the new generation of NX has revealed Lexus's strong determination to transition to the electric era.
At Guangzhou Baiyun Wanda Plaza, Lexus unveiled a new generation of NX, including hybrid models – NX 350h F SPORT edition – and Lexus' first plug-in hybrid model – the NX 400h+.
As the first year of Lexus' brand electrification, the new generation of NX not only has flawless design, but also has the latest electrification technology and the most abundant powertrain to meet the needs of diverse users and help build a low-carbon and environmentally friendly society.
The all-new NX is lexus' first production model to introduce the Tazuna rein concept cockpit. You know, this design has only appeared in electrified concept models such as the LF-30 and LF-Z. Tazuna translates to Japanese as "the reins of the rider to convey instructions to the horse." This means that the new generation of NX will have a fun and efficient driving experience like a rider driving a horse, and the communication with the vehicle will be more close and intuitive, achieving the driving experience that you want.
This, combined with a bodywork based on the TNGA-K platform architecture and LEXUS Driving Signature tuning, gives outstanding handling. Based on the delicate driving texture of traditional models, it gives NX a better linear response and a more precise sense of balance. The F SPORT version with electric four-wheel drive has also added exclusive features such as the latest adaptive variable suspension system AVS and motion damping shock absorbers, which have a higher level of driving pleasure.
Even before 2022, Lexus is electrifying much faster than Cadillac's XT5 and Lincoln Navigator's equivalent luxury brand models. The all-new NX is the first model in the entire luxury mid-size SUV market to have three powertrains: fuel, full hybrid, and plug-in hybrid. It not only reflects Lexus' excellent technical reserves, but also shows the world's determination to move towards the era of electrification, while also enriching the options for consumers in the domestic market with the most comprehensive needs.
How to judge the success of a luxury brand? The high market share and excellent retention rate are the best interpretations of Lexus. I believe that the electrified LEXUS Lexus will still bring us better products.
Edit | yy