On December 28th, the two-day Gaz Auto 2021 3rd Automotive Intelligent Cockpit and User Experience Conference was successfully concluded at the Greenland Mansion Conference. Hundreds of experts, scholars and manufacturer representatives from the field of intelligent cockpit gathered together to share trends in this field and discuss the future development trend of the industry.
On the 27th, a total of 13 guests from OEMs, suppliers, technology companies, and new car-making forces made wonderful speeches, sharing the application of chips, operating systems, application ecology, human-computer interaction, network bandwidth, cloud services, big data, AI technology and other new technologies in the intelligent cockpit scene, and the rich content made online and offline guests harvest full. Today, the 3rd Automotive Intelligent Cockpit and User Experience Conference 2021 continues.
The development trend of intelligent cockpit industry
Gaz Automotive Research Institute industry analyst Han Yi
According to the "2021 Intelligent Cockpit Industry Report" of the Gaz Automotive Research Institute, the penetration rate of smart cockpits will increase rapidly around 2020, with the expansion of the screen hardware and chip market. In 2017, the market size of China's smart cockpit was about 25.8 billion yuan, with a compound growth rate of 26% by 2020, and the overall market size will reach 80 billion yuan in 2025 and exceed 100 billion yuan in 2030.
The intelligent cockpit is equipped with intelligent and networked on-board products, which provide hardware, human-computer interaction, and system software integration and development. The Gaz Automotive Research Institute has determined that in the future, the smart cockpit will focus on meeting the emotional and personalized needs of consumers, and gradually evolve into an "intelligent mobile space" around the ride experience.
Perception technology in the smart cockpit
Yang Yihong, head of MINIEYE Intelligent Cockpit Division
MINIEYE originated from extravehicular perception related technologies, which have full-vision perception algorithms and multi-sensor fusion solutions. Since 2017, MINIEYE has gradually expanded its gaze from extravehicular perception to in-cabin perception. The Cockpit Division was officially established in 2019, which focuses not only on the pilot, but also on the pilot passengers and all the relevant interaction items and environments of the cockpit.
Yang Yihong introduced that the current intelligent cockpit business department aims to extract the more accurate human visual characteristics of cockpit users, and analyze the status, behavior and intention of the occupants through these characteristics, so as to understand the needs of cockpit users in specific scenarios. Finally, these needs are formed into active services, comprehensively improving the user's intelligent cockpit interaction experience.
Application of next-generation intelligent voice technology in smart cockpits
Qiu Shuo, Senior Product Manager of AI and Cloud Computing at Microsoft Asia Pacific R&D Group
In the automotive sector, Microsoft will serve as a core provider of technology, offering complete technologies and models. Qiu Shuo shared Four important technologies from Microsoft in the field of smart cockpits: The first is hybrid cloud, which can effectively supplement the computing power of the car and provide the most advanced models. The second is the synthesis of emotional speech and the synthesis of images, with a lower cost, to achieve excellent results. The third is the speech recognition and semantic understanding of universal speech, although the traditional vertical class model can meet the specific services, but the cost is larger and can not meet the richer other services, and now universal speech recognition can solve such problems. Finally, there is the command Q&A and dialogue framework, which can effectively help developers integrate with the previous technologies to become a complete intelligent cockpit technology solution.
Grupo Grupo Antolin intelligent cockpit solution
Ai Juan, Director of Lighting and Human-Computer Interaction Division of Antolin China and Director of Electronics Division of China, and Huang Weijie, Senior Manager of Electronics R&D of Antolin China
In the past few decades, Antolin Group has been committed to the research and development and production of automotive cockpit products, bringing a satisfactory cockpit experience to customers around the world, using sound, light and electricity, the personnel and the car machine to do effective interoperability, so that users see, hear, and are around, full of science and technology, more natural integration, so as to create the safest, comfortable and scientific and technological intelligent safety cockpit. Grupo Antolin brought three aspects of the conference, namely digital instrumentation, mood lights and vehicle compatibility systems.
Automotive OTAs bring a whole new experience to users
Feng Chao, Deputy Director of Intelligent Software Center of Dongfeng Technology Center
At present, OTAs are in a new model of empowering user operations, and the reshaping of new business relationships driven by technology has become a trend of user operations. Compared with the new car-making forces with the first-mover advantage, traditional OEMs should catch up in this regard.
Feng Chao believes that from product research and development to marketing operations, it is necessary to build a value chain of R&D and marketing of car companies from four aspects: product strength, scene power, operation power and user power. Using products to activate user needs, scene-driven product iterations, operational empowerment scenarios to transform, and users to define the mode of operation, these four forces can be well demonstrated on OTAs.
Integrate the Android IVI platform to create a unified Qt digital cockpit experience
Senior Technical Consultant Lin Bin, Qt China
Lin Bin shared in detail the situation of Qt products, namely: the technical characteristics and product advantages of the Qt core module rendering engine; the graphical tools provided by Qt - based on the tool can easily develop the graphical interface in the on-board digital cockpit.
At the same time, the Qt for Android architecture is introduced, Qt is currently integrating the in-car infotainment system with the Android platform, providing a C++ package of java APIs, and providing the development team with an easy-to-use, reliable and stable underlying interface for Android IVI. Provides a multi-window desktop app solution that supports the ability to run any native app in a standalone subwindow.
"5G + Advanced Process Intelligent Hardware Platform + Microkernel Hypervisor" empowers the intelligent cockpit
General Manager of Shenzhen Zhangrui Electronics Co., Ltd. Gong Liheng
Gong Liheng introduced the 12-nanometer intelligent hardware platform P05, which is mass-produced, which uses the MTK8666 chip module and integrates 4G, three-mode navigation, WiFi, BT, 4-screen hetero-display, dual-screen interaction and other functions, which have advantages in cost and performance. And Palm Rui Electronics is developing a 7nm intelligent hardware platform P13, using MTK Huangsan 8675 chip module, which integrates 5G + four-mode navigation + WiFiBT + 6 screens of different touch multi-screen interaction. In addition, Palm Rui Electronics is also working with partners to develop a microkernel Hypervisor software architecture, which has a natural advantage of safety and reliability.
Unreal-based HMI asset optimization method and performance optimization
Epic Games China Technical Account Manager Ji Dawei
David Ji introduced the development and application of Unreal Engine's HMI system. A large number of OEMs have already begun to use Unreal Engine to create digital twins, combined with human-computer interaction technology, to break down the barriers between the physical and virtual worlds.
Unreal Engine's HMI system will bring a whole new level of driving pleasure to a wide range of car users. Unreal Engine reasonably produces and optimizes HMI assets on the basis of limited on-board CPU computing power, which can not only meet the safe and stable operation of HMI, but also optimize the operation effect, make human-computer interaction more intelligent, and the picture is more beautiful.
Smart Cockpit – The New Generation of "Smart Partners"
Vice President of WM Automotive Technology Group Co., Ltd. Lin Shihan
Lin Shihan believes that to create a new generation of smart partners, intelligent cockpit is the next goal of WM Motors. WM Motors hopes to better combine technology and practicality, let more people enjoy intelligent technology, let users experience the sense of technological impact and scene convenience brought by intelligent electric vehicles, and create a better mobile life scene.
He introduced WM Automobile's exploration of smart cockpit in detail from four aspects: scene series, mobile phone and other intelligent devices and cockpit mapping connection; future intelligent cockpit development trend and multimodal interaction; multi-system, multi-scene, high scalability; and panoramic surround view.
The 3rd Automotive Intelligent Cockpit and User Experience Conference 2021 was launched around the industry focus topics such as intelligent cockpit, cockpit chip, cockpit domain controller, intelligent voice, OTA, AR-HUD, HMI, etc., and 23 guests brought wonderful sharing, bringing full dry goods to tens of thousands of online and offline audiences. Finally, Gaz Auto also held a special lottery for the guests, as a thank you to the guests for supporting the Gaz Auto Conference service for the past year. At this point, the two-day conference also came to a successful end.