Li Bin's sentence "I can't understand why everyone still buys a gas truck" has recently caused an uproar on the Internet.
Who is Li Bin? He is the founder, chairman and CEO of Weilai Automobile, one of the main representatives of the new car-making forces, and a prominent figure in the Chinese automotive industry in recent years. If this sentence comes from the mouth of the 4S store salesman, it seems to be excusable. After all, the task of the salesman is to sell the car, play some tricks, blow some bulls, attack competitors, and listen to people who believe it or not, the impact is not large. But Li Bin's status and title means that he should be a highly qualified person, but in the face of such multimedia at his new car ET5 conference, it is very thunderous to say such a thing openly, which not only damages his personal image, but also humiliates the entire automotive industry.
Li Bin's original words were: "I simply don't understand at all, why do you still buy oil trucks now?" I just couldn't understand telling the truth. This is how nostalgic to buy a gas car, the oil car in addition to can smell a little gasoline, what else is good? ”
Fortunately, Li Bin is still quite smart, and has not forgotten to put a top hat on the people who buy fuel vehicles: nostalgia, rather than directly making fun of their ignorance and stupidity.
In the view of the hot critic, Li Bin is either caught in the fire or pretends to be confused.
At present, the endurance of electric vehicles, sensitivity to cold climates, and convenience of energy replenishment can be fully comparable to fuel vehicles, all of which are clearly placed there. The reason why so many consumers choose fuel vehicles is because fuel vehicles have better reliability and convenience in various use scenarios and conditions. As long as electric vehicles can not fully surpass fuel vehicles in basic performance, consumers love and choose fuel vehicles, in fact, is an inevitability, not nostalgia.
In particular, although new energy vehicles are the direction of future efforts and development, there is also a gradual development process, and electric vehicles are only a kind of new energy vehicles. As far as the current conditions are concerned, if everyone does not buy fuel vehicles now, but all buy electric vehicles, can the travel of the whole society still maintain the normal operation of the current efficiency?
During this year's National Day, a Shenzhen new energy vehicle owner who was widely reported by the media, checked the navigation and found that there was no traffic jam on the road, and temporarily decided to return to his hometown in Hunan, which could have been arrived in 8 hours, but because he wanted to charge the car, the time was doubled. There are also new energy car owners who have a big fight because of the rush to grab the charging pile, because the electric vehicle has greatly reduced the mileage in cold weather and are troubled, and more owners call the electric car "electric daddy". Electric vehicles, which obviously affect the experience and efficiency of the car, will Li Bin know nothing?
If electric vehicles can not make the entire society to maintain the existing efficiency, regardless of the fact to depreciate the value of fuel vehicles, misleading consumers to abandon fuel vehicles, then such remarks, in fact, is irresponsible to the entire society.
If Li Bin, a leading figure in the car industry, can he not even understand these things, will people feel shallow and be laughed at? How will society and the public view the automotive industry?
Sure enough, as soon as Li Bin's words were transmitted to the Internet, netizens immediately fried the pan, and in turn teased, refuted and criticized Li Bin's netizens, in an endless stream. This shows that the public's eyes are still shining.
What exactly Li Bin's purpose was, only he knew best in his heart. If you look at it from the live video, he looks at ease and has a religious attitude. But this kind of statement is undoubtedly more dangerous if it really comes from his heart, because it will seriously hinder the cognitive height of an entrepreneur.
Some analysts also believe that this is Li Bin in order to market his own products. Because he then took out BMW as a target, encouraging everyone not to buy BMW fuel vehicles, you can buy its electric vehicles. From the current sales point of view, BMW electric vehicles are obviously not The opponents of Weilai, once consumers plan to buy BMW electric vehicles, it may turn to Weilai. In other words, Li Bin is actually going around in circles, selling his own products. However, even if you change the way you sell your own products, you must have a certain scale.
Perhaps as an entrepreneur, Li Bin's pressure may be great. Founded in 2014, the NIO brand was listed on the New York Stock Exchange in 2018, and statistics show that it has accumulated losses of tens of billions so far. He may dream that his electric car can be widely loved and earn his money back as soon as possible. However, to realize this dream, we must still respect the objective reality of how to work our own products, so that our own products can catch up with fuel vehicles in terms of basic performance. At that time, even if you don't say such things, the majority of consumers will flock to buy your electric car.
Respecting facts and speaking with product strength is the basic virtue of entrepreneurs and the basic law of market competition. As a pioneer of China's new energy vehicles, although Li Bin's contribution is still not small, how to be an entrepreneur with a higher height and pattern still needs to continue to work hard and temper.
The article is reproduced from the "Hot Review of the Automotive Industry" and is authorized.