Genises is unfamiliar to most Chinese consumers, but I believe you must have heard of Genesis and Genesis, an independent high-end car brand launched by Hyundai Motor in 2015 and has always appeared as Hyundai's high-end model. Today, it has officially changed its name to Genissy, which is consistent with BBA, Lincoln, Infiniti, Lexus and other luxury brands in terms of positioning, and its sales performance in the North American market is also remarkable.
China is currently the world's largest auto market, such a market has naturally attracted the attention of many car companies, and the Genises G70 listed in October this year is worth paying attention to! Next, Brother Bucket Car will take you to see the new GenisesYS G70, analyze the hard strength of its models, and see if it can break through in the Chinese market and be recognized by Chinese consumers.
In terms of appearance, The GeniseyS G70 adopts a new family design language, its iconic shield-type middle net, the interior is a blackened diamond-shaped grid structure, the size of the lower three-stage air intake is not small, the shape of the front bumper is also relatively rounded, not so angular, it is a good combination of luxury and sports, with the newly designed split LED headlights, which looks very coordinated.
From the side of the body, the new car is equipped with multi-spoke blackened aluminum alloy wheels, and a touch of red on the rim is Brembo's brake calipers, which is also destined for the sports gene of the Genisesee G70. In order to bring the original driving experience, the G70 did not launch a long-axis model, in terms of size, the length, width and height is only 4700 * 1850 * 1400 (mm), the wheelbase is only 2835mm, the space is relatively compact, but this makes it have good handling in the corners.
The tail-mounted taillights and headlights echo each other, and the oval exhaust design of the huge bilateral double out creates a good sense of movement with the ducktail spoiler above.
In terms of interior, the new car adopts a three-spoke steering wheel, with a new 12.3-inch LCD dashboard, a 10.25-inch suspension central control screen, and a number of physical buttons and knobs on the center console, which is full of technology and increases the convenience of its operation. In addition, a large number of red leather material wrapping is added to the car for embellishment, and the diamond design style is added, which further enhances the luxurious and sporty sense of the car.
It is worth mentioning that the GenisesYS G70 is equipped with the Genesis Active Safety Control driving assistance system as standard, which brings ADAS driving assistance functions including front collision prevention assistance, blind zone collision prevention assistance, intelligent cruise control, etc., while the BBA models of the same level are only provided in the medium and high version. In addition, most of the same class models such as keyless entry, seat heating and ventilation, and steering wheel heating require optional configurations, which are also standard on the G70.
In terms of power, the GenisesYS G70 is equipped with a 2.0T turbocharged four-cylinder engine, the transmission system matches the 8-speed manual transmission, the maximum power reaches 245 horsepower, the peak torque is 353 Nm, and the official 100 km acceleration time is only 6.1 seconds. The suspension features a combination of front double ball-knuckle spring-damping struts and rear multi-link, but the G70 in a longitudinal layout is also available as a rear-drive or four-wheel drive version with drift mode.
At present, the Genissy G70 has been listed in the Chinese market, priced at 249,800-35.50 million yuan, at this price can buy Audi A4L, Lexus ES, BMW 3 Series and other strong competitors. But it is undeniable that Genissy is deeply loved by the American people, and in the Us market, with the advantage of product strength, it has knocked down many luxury brand rivals, although the history of Genisesy is not long, it can achieve excellent results in the United States.
Seeing this, the bucket car brother couldn't help but think of Toyota's high-end brand - Lexus, which was also aimed at the US market at the beginning of its establishment, and by 1999, Lexus had ranked first in the sales of luxury cars in the United States for 11 consecutive years. The subsequent lexus achievements are also obvious to everyone, starting from the United States, the Lexus market has gradually spread to the world. In the Chinese market, although it belongs to the second-tier luxury, it is the only brand in the second-tier luxury that has not fought a price war, and in terms of retention rate, it is also the only second-tier luxury brand that can compete with BBA.
Write in the last words:
It should be known that the United States is a mature market, and consumers pay more attention to the product itself than to the gold content of the brand. In China, consumers of luxury brands pay more attention to the brand's history, culture, historical connotation, and brand's own popularity and appeal, such as the aura of Mercedes-Benz's "Star Bright Standard" and the adjustment of BMW's sports control. Young Jenissai thoughts still have a long way to go to gain a foothold in the market, and how to do a good job of localization changes will be a huge challenge.