In the November sales ranking that was just announced, the Geely brand pressured Wuling and BYD to successfully win the fourth position, and the sales reached 104168 units, of which the sales of the Geely Emgrand model reached 19270 units, contributing almost 20% of the sales volume of the group, while the Geely Xingyue L, which had a very high degree of attention before, did not appear in the list, but according to Geely's own data, the sales of the Xingyue L exceeded 20,000 units in November.
The overall sales figure is good, but Geely's recent reputation has been rapidly declining, and there is even a situation of falling below the bottom, and what is the root cause of all this?
Complaints exacerbate word-of-mouth collapse, and Xingyue L becomes "the target of everyone"
Although the overall sales are gratifying, Geely Star Yue L completed a sales "waist chop" in October, according to relevant information, Geely Star Yue L sales in August was 10,000 units, In September reached 10,200 units, while in October there were only 4,000 units left. Manufacturers' explanations for this matter are more "popular", saying that it is because of chip supply, but throughout the sales of other brands in October, there has not been too large a decline. That is to say, Geely Xingyue L was targeted by chip manufacturers for not supplying? This seems a bit unreasonable.
The news related to the October sales slash is the large-scale complaint encountered by Xingyue L, which is mainly concentrated on the car engine system, the phenomenon is stuttering, restart, black screen and so on. Because the geely star more L car machine is a relatively new product, the occurrence of these bugs can also be understood, but the manufacturer's attitude to the solution of the problem is slightly "ambiguous" doubts, otherwise the user will not run the Internet to complain, direct 4S shop to solve it is not good.
Due to the increase in the number of complaints, the current car quality network Geely Xingyue L user satisfaction score is only 3.1 points, hovering around the passing line, but the manufacturer maintains a 100% response rate to the fault problem, it can be seen that the manufacturer does admit that these problems exist, but it may not be possible to solve the problem for the time being, so here please also ask users to be a little restless, since you chose Geely, then try to get along with it.
The control is not strict, and the 4S store openly contradicts the manufacturer
Or Geely's Star Yue L, at the beginning of the listing due to the "blind booking" strategy, many users actually only saw the appearance of the car and chose to place an order, the actual power, chassis control and sound insulation and other situations are not known, such a strategy on the one hand shows the user's great trust in Geely, if done well can earn a wave of word of mouth, and if it is not done well, it is the trust between the overdraft brand and the user.
Unfortunately, the Geely brand itself may want to serve its own users well, but due to its own management problems, its distributors, that is, 4S stores, have openly sung the opposite.
According to relevant news, some users who "blindly booked" online were suddenly told when picking up the car offline that the purchase price of Geely Xingyue L must adopt the installment mode, do not accept the full payment, and have also been charged different amounts of loan fees, service fees and decoration fees, with a total price of about 6,000 yuan. A list of exposed consumption shows that the 4S store openly added a 4,000 yuan fee to the manufacturer's guidance price of 185,200 yuan, but the specific cost was not given.
The background of peers may be the best reference for Geely's progress
Consumers are in the trust of the brand to participate in the blind booking, the result was finally covered with eyes to come to a "knife", as a domestic first-line brand Geely really should take good care of their own dealers, completely put an end to such behavior.
In fact, similar brands to Geely are not nothing, such as the Great Wall, the recent Great Wall tank 300 is also very explosive, naturally there is a car is difficult to find, there are friends to ask me if I can get the "internal" purchase channel of the car, otherwise he will either choose to wait, or only "add money" can pick up the car.
I have always hated the act of adding money, and in the matter of the sale of tank 300 markup, the attitude of the Great Wall is more clear than that of Geely, that is, "catch a penalty and a severe punishment." Recently, the Great Wall released public relations, because a dealer illegally increased the price of the tank 300, resulting in the reputation of the Great Wall has been seriously affected, so the dealer was punished with "permanent disqualification". As soon as the incident came out, all netizens expressed their "congratulations" to the dealer, and also praised the decisiveness of the Great Wall when it encountered the incident, to know that after the store was large, the Great Wall could have covered up this behavior, but in the end, the Great Wall still considered the long-term development of its own brand and did not choose to tolerate it.
In fact, there are many similar examples in China, but consumers have been deeply involved in the environment of "shop bullying", such as some brands are wearing luxurious clothes to increase prices, disguised as charging consumers various fees, consumers even if they complain about them will not get any results. Such behavior should have been rebuked, but in the end it was because the brand's sales were too good to be true.
When independent brands stand up, they can effectively suppress this disrespectful behavior of consumers, but unfortunately, in addition to a few brands such as the Great Wall, other brands have also joined in the various oppression of consumers, which will undoubtedly make users very sad.
In this regard, I still sincerely hope that Geely can change its attitude, do not take everyone's support for you as a bottomless tolerance, but to turn this support into motivation, build a good car, set a good price, so that it is a real return to everyone's hope for you.
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