On December 23, Huawei held a winter flagship new product launch.
At the huge scene, it was also a new car conference, and Huawei officially "released" the first new product of the AITO brand, the World M5.
The reason why the release of the two words is caused by quotation marks, Kung Fu Car mainly wants to say two meanings: one is that the core elements such as price and performance are indeed released by Huawei, and Yu Chengdong dominates the stage of the press conference; second, this car is still based on Xiaokang as the main body of manufacturing, and Huawei sticks to the "promise" of not building cars.
But the "amount of 'for' contained" of this new car is too high: the HUAWEI DriveONE pure electric drive range extender platform, the HarmonyOS smart cockpit, and the Huawei-style careful thinking that is poured everywhere make people look at it and can't help but think.
Seeing Huawei at its own new product launch conference, vigorously promoting the "other family" of the world M5, it felt like a world away.
At the scene, Kung Fu Cars can't help but think of the P30 that year.
At that time, as soon as the P30 was released, high value, high performance, high configuration, many stars and hipsters planted grass, and it seemed that overnight Huawei became a fashion leader in the mobile phone industry.
(1) Flexible aesthetic design, and then set off a fashion movement trend
P30 can become a fashion standard, largely by its appearance. Its front uses a 2.5D curved screen, and the back shell is 3D curved glass, with the cutting line above, which was very creative at the time. Of course, the grip and body protection are also very good, condensing a variety of ingenuity.
The M5 is also remarkable in design, its body posture is very flexible, the shark fin streamer lights are full of personality, the smooth curve looks like a supercar sporty sense, and it also makes it achieve an ultra-low wind resistance of 0.32Cd. The 20-inch sail all-aluminum wheels are very atmospheric, which also gives it a little more SUV stability. The large rear window allows the rear passengers to have a good view, and the overall sense of refinement is also quite prominent.
The body size of the new car is 4770*1930*1625mm, and the wheelbase reaches 2880mm, which is a very typical wide-body design, which also gives it plenty of space to sit.
Walking into the interior of the M5, the texture of technology comes to the fore. The 10.4-inch curved full LCD instrument panel and the 15.6-inch 2K HDR intelligent central control screen directly fill the line of sight, the panoramic canopy with a total area of about 2 square meters brings a soothing and open visual feeling, and the Nappa texture leather seat brings a comfortable riding experience.
Huawei also announced the transmission data of its seamless panoramic canopy, under the blessing of the industry's leading architectural-grade micron silver-plated Low-E thermal insulation glass, the M5's canopy has a field of view ratio of 97.7%, can be 99.9% isolated from ultraviolet rays, and can also increase the thermal insulation effect by 40%. To build a car with the idea of making a mobile phone, these details can be too fine.
(2) Comparable to the performance experience of luxury cars, breaking mileage anxiety
The P30 was able to stand out at the time, and naturally benefited from its performance ahead of its time. It was equipped with the then very leading 7-nanometer artificial intelligence chip Kirin 980, which can achieve true dual-brain thinking, and then cooperate with the then very leading GPU Turbo 3.0 technology and SuperCool cooling system to achieve an excellent performance experience, and also make the P30 surpass Apple to become the first choice for many young ladies.
The M5 is equipped with the latest HUAWEI DriveONE pure electric drive range extender platform, its 1.5T four-cylinder engine as a range extender can produce 3.2 kWh of oil per liter, and can achieve 1242 km CLTC working life in the case of full oil, which can be said to solve the problem of energy replenishment anxiety.
At the press conference, Huawei engineers introduced that the power generation of the range extender can reach 173kWh, plus the 40kWh of the power battery, and the total power can reach 213kWh. At that time, the kung fu car was stunned, and calculated that 173kWh should be the product of the fuel tank volume and the power generation efficiency, so it was indeed a bit excessive.
However, the extended-range electric solution does meet the current national conditions. Especially like the M5, which is oilable and electric, the range extender only generates electricity in the high-efficiency range, and the motor is concentrated on driving, which not only solves the mileage anxiety, but also has an infinite driving experience close to pure electric models.
The M5 is equipped with a front asynchronous AC motor + a rear permanent magnet synchronous motor to form an intelligent four-wheel drive system, its peak power can reach 365kW, and it only takes 4.4 seconds to complete 0-100km/h acceleration, which is definitely comparable to the ultimate performance of supercar. It has 5 driving modes, 3 range extension modes and 4 levels of free adjustment of recovery force, which is equivalent to accurately controlling the air conditioner to the level of 0.1 degrees, which can meet the driving control details of different users' pursuit of driving control experience.
Its three intelligent travel modes are very interesting, which is also the most reflective point of Huawei's technology. Pure electric priority mode can ensure the best economy, suitable for daily commuting; automatic mode will actively adjust the proportion of oil and electricity distribution, to achieve the longest endurance, suitable for holiday travel; fuel priority mode can ensure that the limit working conditions do not lose force, long time to maintain performance output.
The M5 is also equipped with an all-aluminum alloy chassis, a combination of front double wishbones and a rear multi-link independent suspension, making it comparable to luxury cars. In addition to guaranteeing extreme handling, it also maintains good stability and comfort. Combined with advanced precision oil cooling technology, it is possible to ensure efficient heat dissipation of the electric system.
It has the same leading performance as the P30 of the year and has a good lead in the current market.
(3) HarmonyOS on the car, this is the key to containing the amount of "for"
P30 has made DNA-level deep optimization of the AI intelligence system, which has also brought its intelligence to a new height. For example, AI can continue to learn to achieve intelligent re-evolution, and also support more convenient wake-up functions. High-end functions such as smart taxis, calorie broadcasts, and one-sentence image sharing can also be realized, which attracted strong attention at the time.
The M5 is directly equipped with the latest HarmonyOS smart cockpit, the biggest feature of this system is to break the gap between different devices, the car machine system is no longer a single existence, but can be seamlessly circulated with mobile phones, smart watches, smart homes, etc. Super Terminal, so that the Internet of Everything no longer stays on the concept.
At the same time, Xiaoyi, a very leading intelligent voice assistant on Huawei's mobile phone, has also come over, but this time it will be a smart trip manager. Xiaoyi can support continuous dialogue, can also be interrupted at any time, and can also provide intelligent dynamic recommendation services, allowing users to achieve full-interface voice control and pay more attention to driving.
The car map Petal Map also successfully boarded the car, supporting the air operation function, the user only needs to press the palm of the hand to the screen direction when driving, you can realize the navigation route view and the map overview interface switch. How to say it? In the past, everyone used to use high-end mobile phones such as the Mate 40, but now they can be operated directly on the car system.
The Q&I M5 is also equipped with quite a few fashionable configurations, such as HUAWEI SOUND can provide a cinema-level audio-visual experience, 15+4 speakers such as the top configuration, coupled with 1000 +W peak power, do not let the foreign brand audio system be exclusive; 66W wired charging and 44W wireless charging, so that everyone no longer has to worry about the car charging speed is slow, even if it is charging a notebook; the Q&I M5 also supports reverse output of 220V AC, camping, barbecue, hot pot These are enough There is also the first watch without sensor car keys, and unlocks a new way to open the door.
On the intelligence of the car machine system alone, the M5 is likely to be the ceiling of the current automotive industry.
(4) Kung Fu shooting
At that time, the P30 turned out to be a national sweep almost overnight, surpassing Apple to become synonymous with high-end machines.
Today's M5, there is indeed a leading position in product strength. In particular, its core technology is all from China, and the "content" is extremely high.
However, after all, cars are not fast moving consumer goods, users' cognition of categories is still being established, and the market ecology is also very different. As a brand new brand, AITO is also facing the dilemma that all new brands will face.
Q. Can the M5 reproduce the glory of the P30 of that year? It may have to be tested over time.