Huawei does not build cars, Huawei only helps car companies build good cars and sell good cars.
This is the original words of Huawei Yu Chengdong at the aito Q&A M5 listing session at the winter flagship new product launch conference held by Huawei. This sentence directly answers the questions of many people, "Does Huawei build a car in the end?" ”
Before that, many people like me will misunderstand that AITO is Huawei's car brand. This next word woke up, from the previous Xilix SF5 to AITO Q&A M5, Huawei only played the role of a car company to build a car.
Does Huawei build a car?
In fact, before that, I had participated in the new car conference of the car company, and the part of the car machine system was all handed over to an Internet company to explain and release. But it is the first time that a person like Huawei has set aside a long time in its own "land and gold" flagship conference to release an auto product that does not belong to itself.
The real brand side of AITO Q&I M5 sat quietly under the stage and listened quietly, enjoying the technology of the big factory at the same time, but also enjoying the traffic gifted by the big factory.
From Yu Chengdong's nearly 30,000 words, we can also see from the explanation of several family treasures that aito asked the M5 is not a parent to Huawei. Yu Chengdong said that the AITO M5 integrates Huawei's industrial design, engineering technology, system software and Hongmeng ecological advantages.
For example, AITO Q&I M5 is equipped with HUAWEI DriveONE pure electric drive range extender platform, its 1.5T four-cylinder range extender 3.0 liters of oil can generate 3.2 kWh of electricity, the vehicle can achieve CLTC working conditions under full power conditions of 1242 km, completely solve the problem of energy replenishment anxiety, its intelligent four-wheel drive combination peak power can reach 365kW, the vehicle accelerates 100 kilometers by 4.4 seconds, Yu Chengdong repeatedly mentioned that it is comparable to a million Luxury cars;
There is also the well-known HarmonyOS smart cockpit, not only breaks the car's island attributes, can be interconnected with everything, its voice interaction, intelligent xiaoyi suggestions, all-round digital car keys and other functions rely on Huawei technology, to achieve industry leadership, of which Huawei map Petal maps debuted in China, compared to most domestic car machines equipped with Baidu map, AutoNavi map, it and Google Maps, is a map system that serves the world.
In addition, on the AITO Q&I M5, we can also see the HUAWEI SOUND sound system, Huawei charging pile and other hardware peripherals. Not only that, as Huawei Yu Chengdong said, "Huawei helps car companies build good cars and sell good cars." In addition to the technical and hardware support in the field of car manufacturing, Huawei's support for car companies has really been implemented in the "car selling" link.
From December 23, AITO M5 will successively display real cars in 180 Huawei stores in 42 cities, and from January 20, 2022, it will open 500 Huawei stores in 118 cities to make test drives and reservations, and users can make reservations through the AITO official website and my Huawei APP.
All of the above can be seen that Huawei helps others build cars, like the seriousness of its own car building, not only carrying its own technical family barrel, but also contributing to the channel.
Huawei's "big chess" of not building cars
Carefully tasted, can not see huawei's far-reaching plan. In fact, in the Hongmeng system launched two years, although the market applauded but rolled out slowly, nearly two years have passed, according to the conference data, Hongmeng system equipment is currently more than 220 million units, you know, the underlying logic of the Hongmeng system is to open all hardware, hardware coverage is wider in order to exert its energy and advantages to a greater extent. For China's vast market, the volume of 2.2 billion is not enough.
So Huawei locked the car this terminal, on the one hand, the automotive industry's annual high growth has a natural attraction to the Internet industry, on December 21, at Huawei's "2021 Huawei Intelligent Vehicle Solution Ecology Forum", Huawei proposed to adhere to the "platform + ecology" development strategy, focus on ICT technology, around the basic elements of the intelligent car digital platform iDVP, MDC intelligent driving platform and HarmonyOS intelligent cockpit three major platforms, to build an ecosystem, It is not difficult to see Huawei's determination to enter the automotive industry.
On the other hand, compared to already having a mobile phone or home appliances such as Hongmeng hardware, and then buying an equivalent price point (thousands of yuan) of Hongmeng hardware to experience the interconnection between them, perhaps there is a Hongmeng car, and then enough to buy some Hongmeng home appliances or technology products to open up the daily travel and home, it seems to be more in line with the user's consumption logic.
Therefore, Huawei's hard help is not selfless dedication, but expansion needs, market demand. Because new cars like Ciris are firmly established in the Chinese market, they actually need partners like Huawei who have the technology and understand enough Chinese users at the hardware and software level.
To some extent, this is also why Huawei has the strength to build all cars, but not to build cars: Huawei does not want to become a competitive relationship with other car manufacturers, on the contrary, after taking out the template of the M5, Huawei will become a friend of many car companies and continue to make its business territory bigger and stronger.
About this AITO Ask The M5
Putting aside Huawei's blessing, the sales of this AITO are of course also good, the rounded body line of the body posture, there is a sense of cayenne vision, the wheelbase reaches 2880mm, the size and ample interior space are destined to meet the current consumer demand; the interior adopts a simple design style, 10.4-inch curved full LCD dashboard, 15.6-inch 2K HDR intelligent central control large screen, a panoramic sky screen with a total area of about 2 square meters, and some details are destined to be a sporty sense of supercar. The squirminess of the SUV and the all-round SUV with the luxury comfort of the sedan.
The pre-price of the standard version of the AITO M5 afterdrive is 250,000 yuan, the pre-price of the four-wheel drive performance version is 280,000 yuan, and the pre-price of the four-wheel drive flagship version is 320,000 yuan. In fact, the price range of 250,000-350,000 is also the range where new cars are piled up at present, and the arrival of AITO Q&A M5 will undoubtedly intensify the competition in this range, and Huawei's master-style platform will easily help AITO Q&A to pass the literacy stage as a new brand.
At last
In fact, there has been a lot of voice about whether Huawei is building cars. After all, you provide all the technical support, you come to publicize you to publish, you come to sell, you also say that you don't build cars, which is a bit like Nongfu Spring saying that he doesn't produce water, just nature's porter, and his mouth is really hard.
Of course, it can be said that way, and you can also not believe it. To be sure, Huawei is determined to revolutionize the automotive market.