From the release of the brand on December 2 to the official unveiling of the first model on December 23, the AITO brand only took more than 20 days; but unlike other new car-making forces, backed by the two "big trees" of the Xilis Company and the Huawei brand under Xiaokang Shares, it is not surprising that the AITO brand has created such a performance.
As the "leader" in the field of information and communication technology in China, the Huawei brand has made a lot of achievements in the fields of mobile terminals and intelligent communications, and the annual new product launch will naturally become the focus of the industry; and in the "Huawei Winter Flagship New Product Conference" held on December 23, in addition to Huawei's first vertical folding screen mobile phone P50 Pocket, health monitoring watch WATCH D, and smart glasses, the first model of the AITO brand, the M5, the first model of the AITO brand, appeared as the finale. The debut surprised everyone.
In the words of Yu Chengdong, managing director of Huawei, CEO of Consumer BG, and CEO of Smart Car Solutions BU, the Q&I M5 is Huawei's first model to participate in appearance design, chassis adjustment, and is the first model equipped with HarmonyOS smart cockpit. Of course, with reference to the price of 250,000-320,000 yuan in advance, the Q&I M5 is not "cheap"; but as for whether it can bring "comparable to the performance of million-level luxury cars", it may be seen from the following aspects.
There is no doubt that the first impression of a model needs to start from the aspect of design. Intuitively, the appearance of the M5 adopts a new design concept, the wide trapezoidal grille enhances the visual effect of the front face, with silver chrome trim, it is more exquisite; at the same time, the headlight group has also been carefully designed, and the split shape makes the overall style more diverse and has strong recognition.
As for the sides and tail, the new owner attacks the simple and elegant design route, the rounded silhouette, the sharp waist line, and the blessing of the hidden door handle, taking into account the sense of sport and technology; and the through-type taillight belt and the delicate taillight color have also become an important way to highlight the "sense of premium". In addition, the new car also provides six body colors, including pine frost green and quiet sea blue, which can better meet the individual needs of young car owners.
Coming to the interior, the new car also absorbs Huawei's "extreme, simple, pure" design concept, 10.4-inch curved full LCD dashboard + 15.6-inch 2K HDR intelligent central control large screen combination, bringing full visual impact, in addition to the "double flash" there is almost no other physical button center console, but also brings unlimited close to the sci-fi style of the future car experience. At the same time, the wrap-around cockpit shape, exquisite wood grain trim, and interior colors including onyx brown, ivory white and polar night black are also the strength of its benchmark luxury model.
Speaking of the interior screen, we have to mention the HarmonyOS smart cockpit. In the actual use process, the central control screen of the M5 can not only provide massive application resources, has a precise and continuously recognizable voice control system, but also supports split-screen display and fixed common functions, which is almost the same as the mobile phone operating system. Obviously, this is inseparable from Huawei's years of experience in the field of mobile terminals, and it has become the obvious advantage of the M5.
In terms of power, the M5 is based on the HUAWEI DriveONE pure electric drive range extender platform, with three power types of rear-drive standard version, four-wheel drive performance version and four-wheel drive flagship version, the maximum cruising range under CLTC conditions can reach 1242 kilometers; at the same time, under the support of the four-wheel drive system of the front asynchronous AC motor + rear permanent magnet synchronous motor, its zero hundred acceleration time is only 4.4 seconds, even if it is a rear-drive model, the zero hundred acceleration time is only 4.8 seconds, which fully reaches the "sports car level".
What is even more rare is that the Q&I M5 is also equipped with a combination of front double wishbones + rear multi-link suspension that can only be seen on luxury models, which can better stabilize the body posture and balance sportiness and comfort; at the same time, the addition of 20-inch high-performance tires and Bosch iBooster intelligent braking system provides a thoughtful guarantee, "running fast" is the innate advantage of most new energy models, but whether it can "stop steadily" is the responsibility of car companies.
In addition, the M5 also provides L2+ level driver assistance system, which can better cope with the city, high-speed complex road condition information, reduce the driver's driving intensity at the same time, and ensure the new new car; and the addition of the HUAWEI SOUND sound system brings the enjoyment of the shoulder-to-shoulder "concert hall", whether it is listening to music after work, or watching movies in the car with your lover, you can feel the immersive feeling. Now look back at the starting price of the M5 pre-sale of 250,000 yuan, will you still feel expensive?
Conclusion: If the time is returned to five years ago, 150,000 yuan is enough to be called the "price ceiling" of independent brands, and almost all domestic models at this level cannot escape the fate of "applauding but not calling"; but now the concept of consumers has undergone a great change, for the M5 such a product that backs on the "Huawei halo" and at the same time has a product comparable to the strength of million-level luxury cars, no one can ignore its future development space. After the official delivery next year, I believe it will also bring more surprises.