There is a mutton restaurant on Youyi Road in Jiulongpo, Chongqing, and the business is very hot every day, making 1.9 million yuan in one year. Although there are other lamb restaurants around, the business is completely inferior to this one, and the owner of the shop is preparing to open a new branch with a hot business.
Now the business of the mutton restaurant is still quite good, there is no market saturation, but because more and more people are opening a mutton restaurant, the competitiveness is relatively large, the old five I went to the owner of the lamb restaurant in Jiulongpo to ask for the secret of opening a shop, and then share it with you.
<h1 class="pgc-h-arrow-right" data-track="6" > several major steps to open a lamb restaurant</h1>
Opening a lamb restaurant is the same as doing other business, not a whim, opening a shop can make money, you must make reasonable planning in advance, if you are ready to open a lamb restaurant, then you must look forward to the old five said these steps, for people who want to open a beef restaurant, it is very important.
First, site selection is very important
The location mentioned here not only refers to the location of the mutton restaurant, the location of the mutton restaurant is of course very important, if in the bustling area, natural customers are easy to get more, the business is relatively good, but if the chosen location does not have a parking lot, then the business will certainly not be very good.
Now basically every household has a car, and the people who will come to the mutton house to consume are basically middle-aged people, these people are the backbone of society, there are many people, there are many cars, if there is no parking place, they will not be willing to consume.
Second, the name of the lamb restaurant should be taken well
Now do business pay attention to publicity, if the publicity is in place, then it will be more effective with half the effort, and a very important part of the publicity is the name of the store, if the name of the lamb restaurant is taken well, the publicity will be easier, such as "sheep family general", "sheep and sheep mutton restaurant", which can make consumers leave a deep impression, and it is also easy to spread.
Third, the lamb must be fresh
Whether it is Chongqing, Chengdu or other cities, mutton houses are as many as cattle feathers, so to stand out in many mutton restaurants, must have their own characteristics, and for customers, the most important thing is whether the lamb is fresh, for the most important customer group of lamb restaurants, the price is not the most important, the important thing is that the lamb is fresh.
In addition to the fresh lamb can attract more customers, this can also make the lamb restaurant more and more familiar to others, after all, many lamb restaurants are not actually fresh.
<h1 class="pgc-h-arrow-right" data-track="6" > a profit analysis of lamb restaurants</h1>
Under my repeated questioning, the owner of the lamb restaurant also told me how to make money, I originally thought it would be very complicated, after all, his business is really good, but the boss told me only a few points, which surprised me very much, and then I will share these points with you.
If you're going to open a lamb restaurant or have trouble opening another restaurant, check out my column, which has more detailed case studies that will surely inspire you.
First, free haggis soup
The reason why the business of the mutton restaurant can be so hot, the haggis soup is very successful, as long as the customer comes to the mutton restaurant to consume, then give it a bowl of haggis soup, and if the customer is willing to recharge 15 yuan to become a member, it will also be able to get 10 bowls of haggis soup with a total value of 400 yuan.
For customers, this is a great benefit, naturally more willing to go to this mutton restaurant to consume, and for the lamb restaurant, the cost of haggis soup is very low, and will not lose money, on the contrary, due to attracting a large number of customers, but the profit part is more.
Second, introduce customers to send home paper pumps
As long as a customer is introduced to apply for membership, then the lamb restaurant will give away its 20 packs of household paper drawers, although this offer is not large, but it is simpler for customers to introduce new members, after all, it only costs 15 yuan to apply for membership.
The role of this trick is to make customers "fission", the most important thing in doing business is to have a source of customers, and the lamb house only uses some paper pumps to achieve the "fission" of customers, increasing the number of customers, and the paper pumps that are given away are actually provided by cooperative merchants, and the lamb house does not need to spend money.
Don't look at these tricks are simple, but it is the key to the profitability of the lamb house, of course, there are more clever tricks I will not continue to share here, if you need friends can go to see my column, which has more cases of introducing the lamb house, all of which have been very detailed and carefully analyzed.
<h1 class="pgc-h-arrow-right" data-track="6" > it's not hard to do business</h1>
Many people say that it is difficult to do business, especially in the physical store business, but I think this is not the case, and the owner of the lamb restaurant has also spoken his mind, that is, to do business with a bright mind, knowing that when necessary, turn, if a road goes black, it will only waste the invested money.
So no matter what kind of store you open, as long as it is a physical store, you can also engage in a similar campaign, or find a more suitable marketing plan in the following column.
The "small tricks" taken in the case are a small part of the marketing wisdom included in this column, which provides you with more than 600 sets of store practice cases, from how to attract 10,000 customers at a low price, to how to change the 0 profit rule, use business strategies, and finally let you get millions of profits, hand in hand to tell you how to flip against the wind, if your store just happens to have the risk of closure, then you may wish to take a look.