According to the latest manufacturer sales ranking of the Association, it can be seen that the performance of independent brands in it is really eye-catching. Among the independent brands, IT ISD has to be mentioned. Since the beginning of this year, BYD has been singing all the way in the car market. With DM and pure electricity "two legs" to walk, creating a new pattern of China's new energy vehicle market.
BYD's November sales data showed that its entire range of products was popular, of which new energy models sold 90,121 units, up 252.7% year-on-year. This year, in addition to all its products "sabre", BYD also brought the marine life series and warship series under the marine net. The 2022 Song Pro DM-i, a blockbuster model for BYD in the fourth quarter, was also officially launched on December 22.
A total of 5 models of the new car have been launched in two endurance versions, namely 51km and 110km, and the price after comprehensive subsidies is 134,800 yuan to 159,800 yuan. It can be seen that the official price is thousands of dollars lower than the pre-price announced at the end of November, which is definitely a good thing for many potential buyers. At the same time, it has also brought a number of listing rights such as financial gifts and worry-free gifts.
At present, BYD Song has formed a product matrix composed of song classic version, Song Pro and Song PLUS and other multi-level models. At the same time, it provides a variety of power options for fuel version, EV version and DM version, which not only meets the diversified needs of consumers, but also boosts the growth of brand sales. There is no doubt that the listing of song pro DM-i has consolidated the song family camp. The blessing of DM-i has once again disrupted the 150,000-level SUV market.
As we all know, the price range of 100,000-150,000 can be described as "a hundred flowers competing". There are joint venture brands that have been laid out for a long time, and there is no shortage of independent new students who continue to exert their strength, which shows the fierce competition. According to the November SUV sales rankings, BYD Song sold a total of 25,068 units, ranking second on the list. In addition, Song PLUS DM-i became the national A-class hybrid SUV insurance champion with a total of 12,679 units.
Looking at the 2022 Song Pro DM-i listed this time, in addition to pricing is an important weight to win the market, product technical advantages are the ultimate competitive weapon. It still adopts the Super Hybrid system with the Snap Cloud-Plug Hybrid 1.5L high-efficiency engine, EHS electric hybrid system and DM-i Super Hybrid blade battery as the core, and the power loss fuel consumption is only 4.4L/100km, which means that the energy consumption level is only half of the traditional fuel SUV.
Of course, for consumers, the value of appearance is also part of the heartstrings. The 2022 Song Pro DM-i still adopts the family-style "Dragon Face" design concept, with a huge "Dragon Mouth" type grille accounting for 75% of the front face, chrome dragon whiskers, dragon scale D pillars, 19-inch big feet, dragon traces running through the taillights, etc., making Song Pro DM-i once again become the top of the new national tide design.
Although the SUV sector declined year-on-year in November, various signs still show that the SUV market is still the focus and hot spot of competition in the entire car market. In addition, the 150,000-level price range is the forefront of the struggle between Chinese brands and joint venture brands. In the face of this important strategic position, the major car companies have sent elite heavy troops to guard it. Obviously, independent brands have an advantage by virtue of sexual price comparison, such as the "winning general" Haval H6. However, if you want to really open the gap with the joint venture brand, the cost performance ratio is only a part of the factor, and the quality-price ratio is even more critical.
This time BYD Song Pro with the DM-i trump card on the stage, is undoubtedly to throw a "depth bomb" to the market segment. Of course, it also has to face strong opponents such as Changan CS75 PULS, Haval H6, RAV-4 and so on. The labels such as purchase tax exemption, green card, low energy consumption, large 5 seats, and hybrid are also not available to competitors, which naturally becomes a favorable competitive condition for Song Pro DM.
The arrival of Song Pro DM-i has refreshed the value of products in the market segment to a new high, and once again put pressure on the joint venture SUV camp. As a leader in new energy vehicles, BYD has consolidated its position with strength. The birth of super hybrid technology has greatly enhanced the discourse power of independent brands in the international and domestic markets.
National public opinion: This year is the first year for China to accelerate the realization of carbon peaking and carbon neutrality, and it is also the year of rapid development of the "new four modernizations" trend of the automotive industry. In particular, it is worth mentioning that in November this year, the retail penetration rate of domestic new energy passenger cars exceeded 20%, reaching 21.3%. This means that we have completed the planning of the proportion of new energy vehicles in the "14th Five-Year Plan" ahead of schedule. There is no doubt that this is again for BYD.