In recent years, the medium and large car market has always been the main front of luxury brands, and Chinese brands have tried to enter the field of high-end cars, but they have been repeatedly blocked due to the long-term solidification of the market segment. Since its listing, BYDHan has sold more than 100,000 vehicles in just one year, becoming the fastest Ever Chinese brand to achieve sales of 100,000+ units. In November, BYD Han's sales reached a record high of 12,838 units, an increase of 27.1% year-on-year, and it has successfully broken the blockade of joint venture brands and become the leader of Chinese brands to break through upwards.
The light of domestic goods
HanEV has won the TOP 1 of 200,000+ high-end pure electric cars for two consecutive months
While the overall sales volume of Han models continues to explode, its performance in the market segment is also very eye-catching. Han EV broke through 10,000 for the first time, with sales of 10,021 units, becoming the first pure electric medium and large sedan with monthly sales exceeding 10,000.
In the high-end pure electric car market, Han EV is more than a number of domestic pure electric models such as Xiaopeng P7, Polar Fox Alpha S, ZEEKR 001, etc., and surpassed Tesla Model 3 for 2 consecutive months, winning the TOP 1 of the 200,000+ high-end pure electric sedan market, "the light of domestic goods" can be described as well-deserved.
Break with history
BYD Han ranked top 3 in the medium and large car market for four consecutive months
BYD Han is also a phenomenon that continues to break the history. As of November, Han's cumulative sales have exceeded 140,000 vehicles, and sales exceeded 10,000 for three consecutive months, increasing for seven consecutive months, continuing to lead the Chinese brand medium and large car market.
Before BYD Han, although Chinese brands achieved surpassing joint venture brands in the SUV segment, the sedan field, especially the medium and large sedan field, has always been the soft underbelly of Chinese brands. As a Chinese brand medium and large sedan, Han handed over a perfect answer sheet in the competition with the joint venture brand, BYD Han relied on its hard-core product strength and sustainable evolution of product characteristics, and finally successfully broke the blockade of the joint venture brand represented by the "BBA", and ranked top 3 in the sales ranking of medium and large cars for 4 consecutive months, becoming a model for the upward breakthrough of Chinese brands.
Brand and product comprehensive improvement——
BYD Khan's code of success
BYD Han was able to successfully seize the opportunity to achieve "curve overtaking" and become a phenomenon-level explosive product, mainly due to the improvement of bydir brand and the continuous breakthrough of its core technology. With the gradual acceptance of new energy by users, BYD relies on a series of technological breakthroughs and fashion trend model designs such as blade batteries, DM-i super hybrid technology, etc., making users gradually realize that BYD is a new energy automobile enterprise with deep technical strength.
In the core technology field, including blade battery, high-performance silicon carbide motor control module, IPB integrated brake control system, independent research and development of intelligent electric four-wheel drive, 0.233 ultra-low wind resistance coefficient and other technological breakthroughs, Han can be in the first-class level of the same level of models in terms of product strength. The OTA upgrades of up to 15 times in more than a year, as well as the launch of new models and configurations such as the Sky Grey Interior, the NEDC 506km Endurance Deluxe, the 5G Tanner Smart Music Cockpit Upgrade Package, the Aurora Blue Exterior, and the Golden Scale Orange/Night Purple Carbon Fiber Interior, have also continuously improved the user experience of Han. It is precisely by relying on its hard-core product strength and sustainable evolutionary product characteristics that Han has gained many fans. At the same time, Han models have begun to export overseas, competing with brands from various countries in the international market.
With the acceleration of the new energy era, BYD has accumulated rapid development, successfully achieved "curve overtaking", and created a series of phenomenal products, BYD Han has now become the only Chinese brand medium and large sedan that can compete head-on with "BBA". By virtue of the independent research and development of core technologies, BYD has become the industry leader in the tide of electrification and intelligence, changing the situation of "self-production and self-sales" of Chinese brands in the past, and helping China's automobile industry to transform from an automobile power to an automobile power.