Wang Lihong endorsed the 29-hour SUV, the real car into the store aura, always said to be "Chery King"
China's auto consumer market is undoubtedly a big cake, and if you miss this cake, it is difficult to make up for it in other regional markets. So in recent years, many overseas luxury brands have seen the potential of the Chinese market, began to make great efforts to introduce localization, Changan Lincoln after the localization of a number of models sales performance is still good, the Japanese luxury brand Infiniti also began to exert force, the new qx60 has been introduced into the domestic, and completed the release, the pre-sale starting price of 450,000.
This new product is relatively unfamiliar to Chinese consumers, so in order to quickly expand its popularity, Infiniti qx60 specially invited traffic star Wang Lihong to endorse, but it encountered a very embarrassing situation. At the December 16 press conference, wang Lihong was officially announced, and as a result, in the early morning of the 18th, Infiniti officially announced the termination of the cooperative relationship, because it is well known that Wang Lihong broke out of the problem of life style, this endorsement only lasted for 29 hours, some people said that Infiniti lost, in fact, Infiniti did not lose, the publicity heat has, and even do not have to pay endorsement fees.
After the conference, this model has already arrived in the offline sales channels, and we also felt the static display model for the first time, the appearance aura is indeed very sufficient, and it is obviously more exquisite than the ordinary nissan model. The front of the car is the familiar Infiniti family design style, with a color-block roof and suspended roof effect on the side, and the rear part is similar to the lighting is more recognizable. It's just that this car logo is not very pleasing in China, and it is always said to be Chery King.
If you have driven Infiniti's car before, you should feel that the interior design is a bit outdated, and the original double-decker screen center console is too complicated. The new Infiniti qx60 interior is much more comfortable, the center console has a full LCD instrument with a hovering navigation screen, and the technology atmosphere is very mainstream. The color-block soft bag is very comprehensive, especially the seat is called the inheritance of the Nissan sofa.
More importantly, the car machine system has made great progress, and in the past, Japanese car machines were very bad to use, whether it was the operation logic or the reaction speed, there was a lot of room for improvement. This Infiniti qx60 directly provides an Internet smart car machine, online listening to music and watching videos without any problems, and even provides trendy features such as on-board KTV and car home interconnection.
In the case of the starting pre-price of 450,000, the whole series provides 2.0T high-power engines, and the maximum output power of 252 horsepower is indeed very strong, but in this price range, the advantage of 2.0T engines is not large. The transmission matches the 9at, which is rare in the field of Nissan's models, and the handling texture is of course not to worry, whether it is a front-drive or a front-mounted four-wheel drive, there is a separate suspension system with sufficient front and rear materials.
If you make a prediction, I personally feel that Infiniti qx60 is still a niche product in the Chinese market, the pre-sale of 450,000 starting advantages are not large, compared to Cadillac or Lincoln, these second-tier luxury brand peer products, the price is a bit arrogant, to beat the mercedes-Benz glc such competitors, the difficulty has risen a step.
The question is, do you think Infiniti can catch fire in China? Welcome to leave a message in the comment area, let's discuss together! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, welcome the majority of car fans to like and share.