Listing a press conference, of course; pre-sale of a conference, sure yes?
That's right, on December 16, Infiniti held a pre-sale conference for its luxury large SUV, the new generation QX60, which opened the pre-sale of Infiniti's QX60 6 model for 450,000. On the shores of the Pearl River, under the Canton Tower, the pomp and circumstance did not lose the normal listing conference, which was impressive, and what was more interesting was its courage to invite Wang Lihong to endorse the rapid termination of the contract less than 30 hours, such a car is really curious.
As an oriental luxury brand, Infiniti's understanding of oriental aesthetics is in place, elegant and atmospheric should be the core language of model design, and these elements are of course reflected in the Infiniti QX60. The overall image of the new generation QX60 can be described as elegant, the body lines are simple but not powerful, the design of the middle net is complicated but chaotic and orderly, from the details to the whole, it exudes a sense of oriental unity, the romance of which is probably more understandable to the oriental audience.
In the field of art, Western painting prefers to resemble the like, while Eastern painting prefers the god-like, so the more imageful design may be more able to impress the Orientals, and the deep beauty brought by the Infiniti QX60 is reflected in the color. The unique dawn blue gray car paint has the ability to accompany the change of ambient light, and the light and shadow changes brought about by the undulating contour of the body and the difference in viewing angle are the most innovative places in the shape of this car, bringing people a rich imagination space, just like Chinese painting.
The positioning of luxury large-scale SUVs, in addition to elegance and Italy, as a brand flagship, should have a strong aura, so a sense of erection is also necessary. The new generation QX60 has a body size of 5127*2005*1767mm, a long wheelbase of 2900mm, a huge body with a boxy shape, and a sense of power that is naturally emitted, although the shape is also elegant.
Externally supported by oriental aesthetics, designed on the inside, Infiniti QX60 also shows extraordinary oriental wisdom, summarized and summarized, can be described by simple, wide, hidden, and clever four words. "Jane" in the layout, the interior combination visual experience is more comfortable, "wide" in the experience, two or three rows of rides are more generous, "hidden" in storage, the design of multiple private storage spaces in the whole car is more humane, "smart" in the space, and the seats are flexibly lowered to meet different travel needs.
Peeking into wisdom in the subtleties is Infiniti's understanding of oriental luxury. Simple seats, not only with a rippled visual experience of water waves, semi-aniline luxury leather delicate touch and zero gravity design pressure relief, digital temperature-controlled heated ventilation massage can reflect the thoughtful driving. 12.3-inch full LCD HD 3D instrument, 10.8-inch HUD system, dark open paint ash wood decoration, but also the perfect fit between technology and life, in it, as far as the eye can see, are luxurious.
Luxury is not only seen, but also reflected in the "smell", not only the sense of hearing, but also the sense of smell. In order to create a quiet beauty, the new generation of Infiniti QX60 will increase the area of soundproof carpet by 25%, the door panel sound absorption material by 20%, the underbody through hole is greatly reduced, and the front windshield and doors are also equipped with acoustic noise reduction glass, coupled with the assistance of ANC active noise reduction, which has a sense of isolation. In order to pursue odorlessness, the new car is specially equipped with an enhanced air filter, and the four-layer filter media can adsorb harmful gases such as VOCs, remove bacteria, mold and PM2.5 particles, and bring a more pure driving space.
As for power, the new generation of Infiniti QX60 is equipped with a 2.0T+9AT assembly combination, 185kW maximum power, 376N·m peak torque, surging power to lay the foundation for its free progress and retreat. L2 level assisted driving can realize intelligent car following, curve maintenance, make driving control easier, but also rely on the over-the-horizon front collision warning system, enhanced intelligent brake assist system, anti-collision active braking system and so on to ensure driving safety.
Written in the end: If the initial choice of Wang Lihong endorsement is to increase exposure, then decisively abandoning bad artists is full confidence in their own strength, without Wang Lihong, Infiniti can also talk about their own oriental luxury.