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Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

As consumers' comfortable positioning of a car becomes clearer and clearer, the current high-end MPV market is growing rapidly, giving birth to many car companies to continuously launch MPV models, such as FAW Toyota Xena, GAC Trumpchi M8, SAIC Volkswagen Weiran, SAIC Roewe iMAX8, etc., all focus on business travel needs, and in the MPV market for many years of "veterans" - Buick GL8, GAC Honda Odyssey, Dongfeng Honda Elishen, etc., naturally made a lot of money. Nowadays, with the change of car buying vane, many car companies have set their sights on the demand for home travel, and have launched many home MPV. In this environment, the Buick GL6 is on the market.

Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?
Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

Buick GL6 did not continue its "big brother" - Buick GL8 'hot feel", once listed on the market has been a lot of verbal criticism, sales have also been greatly affected, it is reasonable to say, Buick GL6 14.99-16.99 million yuan price range plus a large preferential blessing, should be able to win in sales, but why is it difficult to fire? Why can't it be sold? This is related to Buick's three-cylinder engine development strategy, in order to achieve energy saving and emission reduction, Buick has formulated a strategy of comprehensive three-cylinder of small-displacement engines, and launched three three-cylinder engines of 1.3L, 1.0T and 1.3T, which are fully applied in Kaiyue, Yinglang, Yuelang, Oncora and GL6. God knows how domestic consumers do not like the three-cylinder engine, people are afraid that the three-cylinder engine will have problems such as jitter and noise, and from the heart, they are very resistant to the three-cylinder engine, and the sales of the Buick GL6 can be imagined.

Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?
Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

In addition to the engine, buick GL6 in all aspects of the performance is remarkable, 4692 * 1794 * 1624mm of length, width and height and 2796mm of wheelbase in the compact MPV size is larger, the front McPherson rear multi-link "four-wheel solo suspension" to comfort tuning, very in line with its family car positioning. Although this 1.3T engine is a three-cylinder engine, the power output is not weak, 163 horsepower / 230 Nm book data for the Buick GL6, or enough, and it is also the standard 48V mix system, starting, braking can replace the engine work, so as to achieve the purpose of fuel saving, but also to make the start and stop more smooth, under the blessing of the 6AT gearbox, its NEDC comprehensive fuel consumption is only 6.1L/100km.

Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

The interior part, the material and workmanship are decent, after all, its price is there, compared to the Buick GL8 there is still a gap, but the two 10.25-inch large screens are still very technological, the function is also very rich, support satellite navigation, CarLife, CarPlay, voice recognition control, Car networking and OTA upgrades. To say its shortcomings, the sound insulation effect in the car is general, the 6AT gearbox is low-speed, the acceleration shift is uneven, the third row of seat space is cramped, etc.; the advantages are large discounts, good comfort in the car, sufficient power, and low fuel consumption. After rational analysis, you know that this car is not suitable for you, provided that you can accept the three-cylinder engine.

Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?
Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

The openable panoramic sunroof is standard in the whole series, which enhances the sense of grade in the car. The second and third rows of seats are comfortable to ride, the second row of seats are also equipped with independent armrests, and the leg space of the third row of seats is not spacious, and you can ride children.

Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

In terms of price, we learned from the Tianjin area that the Buick GL8 series has a discount of 35,000 yuan, and its actual price is between 114,900-134,900 yuan, which is basically similar to the same level of domestic brands, such as Geely Jiaji (11.98-14.28 million yuan) and Trumpchi M6 (10.98-15.98 million yuan) and so on. For the compact MPV of the joint venture brand, the Buick GL6 is basically an actual price that breaks through the price bottom line, and the competitiveness is still there.

Buick MPV broke through the price bottom line, the whole series fell by 35,000, sales are still not ideal, why is it difficult to fire?

In terms of sales, the sales of Buick GL6 in September, October and November were 621 units, 721 units and 234 units, respectively, and the cumulative sales volume from January to November was 3738 units, the average monthly sales were not more than 1,000 units, the sales volume was not ideal, basically a state of "not being able to sell". Buick wants to increase the sales of GL6 is not difficult, just replace the 1.3T engine with a 1.5T engine, because this 1.5T engine is a four-cylinder engine, referring to Buick Yinglang's sales data, since Buick replaced its 1.0T three-cylinder engine with a 1.5L four-cylinder engine, sales have been greatly improved, if the Buick GL6 is replaced by a 1.5T four-cylinder engine, will you buy it?

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