This may be the largest electrification conference for traditional car companies in 2021: in the 1-hour conference, Toyota showcased a total of 15 new cars, spanning the field of passenger cars and commercial vehicles.
On December 14, Toyota Motor Corporation held a strategy conference on battery electric vehicles. At the meeting, Akio Toyoda showed a variety of pure electric concept models, and the last time he saw such a big move was Evergrande Automobile.
Akio Toyoda, who has publicly criticized pure electric vehicles many times, has finally compromised to the general trend and the market this time. The strategy meeting mainly conveyed several trends of Toyota's future electric vehicles.
The first is to invest 35 billion US dollars in research and development to launch 30 pure electric vehicles by 2030. The second is the Toyota brand pure electric vehicle in 2030, and the global annual sales target will increase to 3.5 million units. Third, in 2035, the Lexus brand will sell all new cars in China, the United States and Europe as pure electric vehicles, with a target of 1 million vehicles per year.
In this way, the world's mainstream car brands have basically recognized and chosen the route of pure electric. For example, the Volkswagen ID. family, the Honda e:N brand and the bZ series released by Toyota this time, as well as the pure electric models of first-line luxury brands such as Mercedes-Benz and BMW, have all opened up their momentum to seize the market, and 2030 has also been planned by these brands as the beginning of a new era of pure electric vehicles.
01
Not stubborn anymore
The internal combustion engine said goodbye to us and really entered the countdown. Perhaps as ordinary consumers, there are still many friends who do not like pure electric cars, and even boycott pure electric cars, but why are multinational car brands so nervous to promote electrification?
From the energy level, oil will definitely run out, everyone understands this, so what we need is a form of car power that does not rely on fossil fuels, so only electric drives are mature, cheap and usable at this stage.
Some people will say that electricity is mostly from thermal power generation, burning coal, or fossil fuel conversion, and it is not environmentally friendly. That's true, but it is precisely because the world will vigorously develop clean power generation technology for a long time to come, which is also a major issue of "carbon neutrality". In other words, which country is the first to master large-scale clean power generation technology will lead the next round of energy revolution.
Therefore, pure electric vehicles are actually the only replacement solutions for energy controllable, car habits and costs are relatively close to fuel vehicles. Therefore, no matter how hard the mouth is, Akio Toyoda, he can't go against the trend.
Nowadays, Toyota has suddenly accelerated the research and development speed of pure electric models, on the one hand, Toyota has begun to understand that the domestic market can not offset the carbon emission quota by hybrids alone, on the other hand, market pressure, the new forces rising in the domestic market, the more the car sells, the better, it is true that Toyota is a little anxious.
02
The deterrent power of traditional big factories
Previously, everyone said that when traditional car companies began to exert efforts in the field of new energy, the days of new car-making forces were not good. Toyota's launch of many new cars once again confirmed this.
First of all, let's take the current domestic car-making new force head car company "Wei Xiaoli" as an example, the first new car delivery of these three car companies has passed several years, but from the current point of view, Weilai only ES8, ES6 and ES6 derivative models EC6 are on sale, the new car ET7 has not yet begun to deliver; Xiaopeng models on sale are P7, P5, G3, the number of models is almost the same as Weilai; and the number of ideal models on sale is even less, only the ideal one model.
For increasing sales, the best way is to launch a succession of new cars, we all know that the pursuit of sales by new car-making forces is almost crazy, so why don't the new forces do this? In fact, it is not that they are unwilling to do this, but that their strength does not allow it. After all, new car research and development requires a deep technical background and sufficient research and development funds, even if the new forces can raise a large amount of financing, but the shortcomings in technical strength can not be solved in a short period of time.
But for Toyota, on the contrary, whether it is capital or technology, this is the advantage of traditional car companies, so whether it is the progress of research and development or the quality of the model, traditional car companies have inherent advantages.
For example, volkswagen in 2021 in a year will be ID.3, ID.4, ID.6 a total of three new meB pure electric platform new cars into the country, and from our test drive experience, whether it is the performance of driving texture or handling, the ID series has shown the level that traditional car companies should have. After all, in addition to the power system, chassis tuning, steering feel of the calibration and other details related to the dynamic performance of the vehicle, fuel vehicles and new energy vehicles are connected, Volkswagen can naturally copy the successful experience in the field of fuel vehicles to the new energy field.
Toyota, as the head car company, can be said to have more than enough in terms of technical heritage, which is why it has the ability to launch 15 models in one go. First of all, Toyota began to lay out the field of electrification as early as 1992, set up an electric vehicle research and development department that year, and launched the RAV4 EV model in 1996 to test the waters, followed by the launch of the world's first hybrid car - The Prius, and now the hybrid has long become a business card that Toyota is proud of.
In the most critical battery part of electric vehicles, Toyota began to develop lithium-ion batteries as early as 2003, and began to study all-solid-state batteries in 2008. In the past 26 years, Toyota has invested nearly 1 trillion yen in the field of batteries, and has produced more than 19 million batteries, and toyota has achieved fruitful results from the perspective of technology and experience.
Today, Toyota electric vehicles are finally ripe. According to the plan, TOYOTA bZ4X, which is based on toyota's e-TNGA concept electric vehicle exclusive platform, will be listed in China in mid-2022. Judging from the currently known news, the new car will be equipped with technologies first used by Toyota, such as the special-shaped steering wheel, steer-by-wire technology, knob shift, and radiant heater under the front seats. At the same time, Toyota will sell 7 TOYOTA bZ pure electric exclusive series models worldwide by 2025, and the Chinese market will become the market with the largest introduction of this series of products, and it is expected to import 5 of them.
Toyota is expected to launch 30 all-electric models by 2030, providing a comprehensive lineup of products in various fields including passenger cars and commercial vehicles worldwide, and the global annual sales of pure electric vehicles are planned to reach 3.5 million units. At the same time, the Lexus brand will also complete the transformation, selling only pure electric vehicles in China, North America and Europe. Under a series of measures by Toyota, a new pattern of the new energy market is expected to be opened.
03
Write at the end
Unlike many European and American brands who are desperate to devote themselves to pure electric, Toyota has many cards to play in its hands, and they are more like a trend to do electric vehicles. Toyota has also always insisted that it will provide different types of electrification products according to the needs of different markets around the world. Of course, China is the world's most important pure electric vehicle market, then Toyota's pure electric vehicles the most important launch area, must also be China.
That's why toyota's first e-TNGA model, the world premiere of the bZ4X, and the world premiere of Lexus' first e-TNGA model, the LF-Z, were all chosen in China.
Veteran car companies have incomparable advantages in car manufacturing experience, parts supply, production management, and the reality will also make them make a fuss from modular car building, structure car building, and system car building that they are best at. Whether this behavior is called "conservative" or "inherited", this is the effect that car companies with deep car manufacturing accumulation hope to achieve under the current circumstances.
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