2021 is another extraordinary year in the history of the development of China's automobile industry, chip shortages, rising raw material prices, repeated epidemics and other unfavorable factors, the automobile market in the repeated crises and challenges, still show a strong strength, especially new energy vehicles show a strong upward trend. Traditional fuel vehicles and new energy vehicles showed an obvious "watershed" effect, and the cars, SUVs and MPVs in fuel vehicles were declining, but new energy vehicles increased by 122.3% year-on-year.
In terms of longer dimensionality, this change is even more pronounced. In 2018, for the first time, the Chinese auto market, which has been going on for many years, showed signs of sales decline. However, the production and sales of new energy vehicles have always shown a steady upward trend, from production and sales of more than 750,000 vehicles in 2017 to more than 3 million vehicles this year, the development of new energy vehicles has completely shifted from the past policy-driven to market-driven.
BYD Qin rewrites the new pattern of the A-class car market
Not long ago, the Association of Automobile Manufacturers announced that in the sales list of new energy manufacturers in November, BYD's new energy vehicle sales reached 90,121 units, whether it was a single month, or the total sales volume of January to November, all of which were riding the dust; the most eye-catching of which was bydili Qin's high-gloss performance in sales. In November, 30,049 units were sold, and it was once again shortlisted in the top three of China's A-class car sales list, rewriting the A-class sedan market pattern, which can be called the light of domestic goods.
Among them, Qin PLUS sold 28,151 units, an increase of 8.65% month-on-month, and won the championship of A-class new energy cars. As of November, Qin PLUS's cumulative sales reached 145,520 vehicles, ahead of tesla Model 3, which is a benchmark for new energy.
In the face of the fierce market competition of A-class cars, why does BYD Qin truly achieve the ability of "thousands of troops and horses, Qin ding the world"? From the surface point of view, first of all, BYD Qin's model configuration is comprehensive, Qin PLUS DM-i, Qin PLUS EV, Qin Pro Super Edition, etc., covering fuel, plug-in hybrid and pure electric vehicles, fully meeting the needs of consumers with different car needs. Secondly, the strength of BYD Qin is also in the dimensionality reduction blow, the price of hybrid vehicles directly cut into the range of fuel vehicles, not only cross-level and even have price advantages.
According to statistics, Qin PLUS DM-i sales of 18054 vehicles, Qin PLUS EV sales of 10097 units, is bydd's absolute main product sales. So let's look at the breakdown, what kind of outstanding strength these two new energy models have.
The disruptor of the Qin PLUS DM-I fuel sedan
Since its listing on March 8, Qin PLUS DM-i has achieved a hot sales scene of increasing sales for 9 consecutive months, and with its excellent market performance, Qin PLUS DM-i has firmly ranked in the mainstream camp of the A-class sedan market, and the image of "fuel car subversive" has been deeply rooted in the hearts of the people.
The main reason why Qin PLUS DM-i can achieve such excellent market performance is due to its core weapon - DM-i super hybrid technology. Its core is oilable and electric, and the electric-based hybrid technology truly realizes more electricity, less oil, and efficient oil use. Even in the case of power loss, the fuel consumption of the vehicle per 100 kilometers can still be as low as 3.8L, which is only 2 cents per kilometer, which greatly reduces the user's car cost.
In addition, the ultra-fast acceleration performance and long endurance strength also allow Qin PLUS DM-i to "circle fans" countless in the market. Qin PLUS DM-i zero hundred acceleration can reach 7.3 seconds, 2-3 seconds faster than the same level of fuel vehicles, which makes its advantages in starting acceleration very obvious. Qin PLUS DM-i has a comprehensive endurance of up to 1245 kilometers, which solves the pain points of the battery life anxiety of new energy vehicle users and subverts the user's habitual understanding of new energy vehicles. Under the cross-level experience of "fast, provincial, quiet, smooth and green", Qin PLUS DM-i has won the recognition of the market and consumers with its cross-level strength, which is reflected in the market level, that is, the sales of models continue to soar.
Qin PLUS EV strength witnessed the championship performance
In the A-class pure electric car market, there has never been a shortage of "strong", and the arrival of Qin PLUS EV has once again refreshed the user's understanding of compact pure electric car, bringing users a new pure electric travel experience.
Qin PLUS EV follows the "Dragon Face" design language that shines on BYD Han, has a sculptural sense of smooth body lines, and caters to the needs of young consumers with penetrating LED taillights, comprehensively improving the appearance performance of Qin PLUS EV, and has won the love of a large number of "Di fans".
At the same time, the Qin PLUS EV combines functionality and comfort. The 4765*1837*1515mm body size and 2718mm wheelbase length design allow the spacious interior space to meet the travel needs of individuals and families. In terms of interior, the classic symmetrical layout is adopted, and the wrap-around cockpit is matched with a large-size screen of the suspension type, with soft wrapping, paint materials, metal panels, etc., which significantly improves the texture of the whole vehicle.
Qin PLUS EV is equipped with BYD's latest blade battery, which greatly improves safety and stability, and has four major advantages: super security, ultra-high strength, ultra-long life, and super temperature control. The energy density of the blade battery is as high as 140Wh/kg, and the total battery power is as high as 71.7kWh, with advanced control strategies and energy recovery technology, it has ultra-low energy consumption, stronger power excellent performance, and the endurance under working conditions is up to 600 km.
Qin PLUS EV is precisely by virtue of the strength of the champion, can be the "A-class pure electric car champion" for four consecutive months, or the A-class pure electric sedan monthly sales of the first time to break through 10,000 models, the champion performance strength witness.
summary:
On the whole, the reason why BYD Qin can break the "iron barrel array" of the A-class sedan market is because of the strong product strength of the model, and behind the strong product force is the comprehensive performance of the company's technical strength. According to BYD's financial report in the third quarter, in the first three quarters of 2021, BYD's research and development expenses were 5.234 billion yuan, an increase of 6.99% year-on-year. Especially in batteries, motors, electronic controls and other technologies, BYD has been in a leading position in the industry. Therefore, while we see BYD achieve excellent results, we must also perceive those invisible places, that is, the efforts made by enterprises to this end.