Recently, the Association released sales data for November, showing that sales fell by as much as 12.7% year-on-year. After studying the data, it was found that the MPV had the largest decline, just said that the hot one was too much? In the context of the overall decline, the sales of new energy vehicles have risen sharply, is it bigger the market or grab the fuel vehicle cake? Has the price increase under the lack of core production recovered? Let's take a look at the above key points that are worth noting.
Car sales are at a new low in history (2015-2021).
Although the supply of chips has improved, the supply of new cars by various car companies has increased to a certain extent, and favorable factors such as the Guangzhou Auto Show, car sales still fell in November. According to the Association of Passenger Vehicles, retail sales of domestic narrow passenger cars in November rebounded to 1.816 million units compared with the previous month, but the ring was still down 12.7% compared with 2.081 million units in the same period last year. The lowest sales volume in history (2015-2021) is lower than the lowest in November 2019 of 1.926 million units in the same period.
Although supply has recovered, it is still at the same level as in the same period last year. The reduction in supply has led to car companies and dealers taking a greater initiative in terminal price negotiations, which means that the preferential margin is reduced. For consumers who have the intention of buying a car, they look forward to the early calm of the lack of core and return to the previous preferential range as soon as possible. The decrease in supply and the wait-and-see mentality of consumers have become important factors in the decline in sales.
Big hot model MPV cool?
Among the four major passenger car models (sedan, SUV, MPV, and crossover), MPV decreased the most year-on-year, with a decline of 24.8%. It's not that MPV will become a popular model after SUVs, why is this cold? As can be seen from the top 15 sales data of MPV models in November, the sales of most models have also shown a downward trend, but there are still 4 models of car sales that have shown an upward trend. After further investigation, it was found that MPV was not no longer attractive, but a structural adjustment.
On the one hand, the sales of low-end models represented by Wuling Hongguang and Baojun 730 have accelerated their decline, which is the main reason for the sharp decline in MPV sales. According to the data of the Association, domestic A0-level MPV sales in November fell by 29% year-on-year, far exceeding the overall decline in MPV. Among them, Wuling Hongguang sold about 16,000 vehicles in November, down 32.5% year-on-year; the cumulative sales volume from January to November was about 226,000 units, down 9.7% year-on-year, down nearly 70% compared with its 650,000 units in 2016.
On the other hand, the sales of mid-to-high-end MPV are different scenes. Trumpchi M8, Alisson, Trumpchi M6, Vito and other high-end MPV sales rose. Among them, trumpchi M8 is a strong top three with a 49.9% increase, which has made buick GL8 feel some pressure. Although the Sales of the Buick GL8 declined in November, the hegemonic strength is still strong, with cumulative sales of about 147,000 units from January to November, an increase of 8.2% year-on-year, ranking first in the mid-to-high-end MPV list.
It can be seen from this that the decline in the MPV market is not due to the lack of attractiveness of the vehicle category, but to structural changes in consumer demand. MPV consumers are more inclined to buy mid-to-high-end MPV models, which is also the reason why under the background of weak surface growth, it still attracts many joint venture brand models such as GAC Toyota Xena, Beijing Hyundai Kustu, and Dongfeng Yueda Kia Kahua. Under the favorable factors such as consumption upgrading and the "three-taiwan policy", there is still some room for growth in the market segment of household MPV.
New energy vehicles grab the cake
In the context of the sharp decline in passenger car sales, the sales volume of 450,000 new energy vehicles hit a record high, an increase of 20% year-on-year. From the current situation, the increase in sales of new energy vehicles is not because of the benefits of the passenger car market as a whole, but because the cake is stolen from the fuel vehicle market. The penetration rate of new energy vehicles has increased from 5% last year to 20% now, which means that for every 10 new cars sold, there are 2 new energy vehicles, which fully shows that consumers have gradually begun to accept and pay for orders from early distrust of new energy vehicles to wait and see.
Among the main varieties of new energy vehicles, the sales of pure electric and plug-in hybrid vehicles maintained growth, of which the growth rate of plug-in hybrid vehicles was more obvious. In the field of new energy, BYD is the biggest winner, BYD's blade battery technology and DM-i plug-and-mix technology have been recognized by the market, with sales of more than 97,000 vehicles in November, of which 90,000 new energy models.
Ideal One released november sales data, Ideal ONE delivered a total of 13,485 new cars, compared with 4,646 units in the same period last year, Ideal ONE's year-on-year increased by nearly 3 times. Interestingly, Ideal has sold more than Volvo's entire 13,408 units with just one product. Ideal ONE has become the first model of a domestic new car brand to sell more than 10,000 vehicles in a single month.
The Tesla Model Y is once again among the top two SUV sales in January, reaching 23,000 units. Model Y's large fluctuations in sales are related to its unique delivery model, not product competitiveness. For this new model, which only entered the Chinese market at the end of last year, the cumulative performance of 129,000 units conveys that consumers' acceptance of pure electric models has further improved.
Spicy car said
The impact of the lack of cores has gradually dissipated, and the supply of various car companies has basically recovered. We learned from dealers that with the recovery of supply, the price that has risen has also begun to loosen, but consumers are worried about the subsequent sharp price reduction, so the purchase confidence is insufficient, and the wait-and-see mentality has exacerbated the decline in sales.
It is worth mentioning that the configuration that was lost due to the lack of core in some models has not been restored, such as the high-value configurations such as the 360 panoramic image of volkswagen and the induction tailgate of Magotan, which is worth paying attention to.
It should be reminded that although the current terminal price is still a certain gap compared with the maximum discount before the lack of core, the car may not be able to pick up the car before the Spring Festival. The value of homecoming varies from person to person, and Xiaobian has decided to ride a shared bicycle home.