Entering the second quarter, GAC Aean, Dongfeng Fengshen and some new car-making forces released sales data for the first quarter, which basically showed a relatively good growth trend. During the Qingming holiday, some car companies announced the latest first quarter sales data, is it "good news" or "continue to work hard"?
BYD: New energy vehicles have set a record, and the fuel vehicle sector has been cancelled
In March this year, BYD passenger cars sold a total of 104338 new vehicles, an increase of 160.9% year-on-year, of which DM models sold a total of 50,674 units and EV models sold a total of 53,664 units. As for the fuel vehicle sector, the official announcement will stop the production of pure fuel vehicles from March 2022, and BYD will also become the world's first car company to stop production of fuel vehicles, which is why the sales of fuel vehicles in March were zero.
Specific to the model, BYD Dynasty Network is the most important sales role, the Han family sold 12359 vehicles in March, the Tang family sold 9625 vehicles in March, the performance of the Song family and the Qin family is more exaggerated, selling 26729 vehicles and 24797 vehicles in March, respectively, AND Ocean Network's first model - Dolphin also has a monthly sales performance of breaking 10,000 vehicles.
In the view of Brother Yuan, the direct reason for BYD's cancellation of the fuel vehicle sector is to put more resources on the new energy sector with greater advantages. From the perspective of market performance, BYD is inferior to its own brands such as Haval and Changan in fuel vehicles, while new energy vehicles are the trend of the times. As a brother of global new energy vehicle companies, BYD's strong new energy products have given the brand the confidence to abandon fuel vehicles.
DPCA: Sales up 79% in the first quarter
The market share of French cars in China is not large, but since last year, French cars have shown a good growth trend. According to the latest data, DPCA sold 10,847 vehicles in March, and its monthly sales have been positive year-on-year growth for 16 consecutive months; the cumulative sales volume in the first quarter was 31,480 vehicles, an increase of 79.49% over the same period last year. This achievement looks excellent, but as for whether it can complete the annual sales target of 150,000 vehicles, it depends on whether the brand's staying power is strong.
Official data on specific models has not been released. From the previously revealed order volume, it is speculated that the Versailles C5 X should be the main source of sales, in addition, the launch of user-co-creation models such as the new 4008 Chuangxiang Edition and the new C6 Co-creation Edition launched in January has also brought a positive effect on the sales of the brand. The first pure electric vehicle model, the Dongfeng Fukang ES600, which went on sale on March 28, also received orders from 30,000 customers.
According to The Plan of Stellantis, DPCA will remain as a production base and maintain the existing shareholding ratio, but DPCA adopts a new business model, with the marketing of the Peugeot brand led by Stallantis Group and the citroen brand marketing dominated by Dongfeng Motor. As for the future market performance, Brother Retarder said he was looking forward to it.
Lantu Automobile: The cumulative delivery of more than 10,000 vehicles
As a high-end new energy vehicle brand of Dongfeng Group, Lantu Automobile II has delivered a total of 10,484 Landu FREE since the launch of Lantu FREE delivery in August last year, with an average monthly delivery volume of about 1,500 vehicles and a total of 1,400 deliveries in March.
For a brand that has just started delivery, being able to obtain such results shows that consumers' recognition of products is gradually increasing, but compared with other new car-making forces, this sales level is still far from enough, and other market segments are still needed to boost sales.
According to the plan, the Lantu Dreamer, which was unveiled at the Guangzhou Auto Show last year, will officially open pre-sale on April 7, and the new car is the second mass production model of Lantu Automobile, positioned as a luxury electric flagship MPV, which is highly expected by the official. However, whether the market accepts it and whether consumers buy it or not still needs to be tested by time.
Volvo: New energy vehicles are growing more than eightfold, but it's still not enough to see
According to official data, Volvo sold 12,378 vehicles in China in March, and a total of 35,698 units were sold in the first quarter, down 21.1% year-on-year. Among them, Volvo sold a total of 263 pure electric vehicles in March, compared with less than 30 in the same period last year, an increase of 839.3% year-on-year, compared with a total of 435 vehicles sold in the first quarter, and the new energy sector has already had a certain growth.
With the further deepening of the "new four modernizations" of automobiles, Volvo has increased its investment in the field of new energy. In the Chinese market, Volvo's 40, 60 and 90 series models all have electrification products. At the beginning of 2021, Volvo announced that it will transition to electrification, fully electrified in 2025, and only sell pure electric vehicles by 2030.
However, from the perspective of domestic market performance, Volvo is difficult to compete with the new forces of car manufacturing, and its brand influence is not as good as that of luxury brands such as BBA and Tesla. Therefore, if Volvo wants to occupy a place in the new energy vehicle market, the degree of difficulty is not low.
Judging from the currently known information, most car companies have obtained a good "opening red". Of course, there are still many car companies that have not yet announced, and Brother Ruan will continue to pay attention to the latest news. Entering the second quarter, the highlights of the automotive industry are about to unfold, and various blockbuster new cars are about to be launched. If you have any new cars to look forward to, you may wish to leave a message for Brother Reed in the comments section below!