Introduction: Zhu Huarong, chairman of Changan Automobile, is even more ambitious: "All along, I have a judgment and belief that a world-class Chinese brand will be born within ten years, which is also my expectation of Avita. ”
The hidden, long-rumored and closely watched Chang'an + Huawei + Ningde era, that is, the three joint car-making projects that have been known for the mysterious code name of CHN in the past- Avita, have finally lit up their swords.
More rigorously, it is finally no longer hidden, and the "red cover" has been officially unveiled to the outside world.
Tell everyone that this brother conspired together for "many years" to make the first high-end intelligent electric vehicle product, and finally want to mass-produce and list to accept market testing.
The new car is named simply and rudely, Avita 11, positioning (high-end) emotional intelligence electric vehicle, claiming to understand your wisdom incarnation...
Although the information released at this appearance is limited, and the details such as the interior of the new car are even in a state of confidentiality, there are still some basic breaking points:
For example, the acceleration of 100 kilometers is less than 4 seconds, the pure electric endurance is greater than 700 kilometers, the charging voltage is greater than 200KW, and it will be equipped with Huawei's driving assistance solution: three lidar + 400TOPS computing power + Huawei algorithm.
In a word, corresponding to the appearance of looking quite tall (see the wisdom of the people), the comprehensive performance of the new car will be quite capable.
Especially in terms of intelligence (intelligent cockpit, assisted driving), with Huawei's comprehensive blessing, it will not be bad!
As for personnel allocation.
Tan Benhong, who previously served as the executive vice president of Changan Automobile, became the chairman and CEO of Avita Technology, and other executives were visually recruited and dispatched by the three parties.
Avita Technology Chairman and CEO Tan Benhong
According to Letuo Auto Observation, for Avita's bright sword conference, the industry's performance is relatively indifferent.
Neither did it come like a tidal wave when Dongfeng released the Lantu map before, nor was it as highly anticipated as when SAIC and Ali released Zhiji.
First, the combination of CHN has been rumored in the industry for a long time, and now when the lid is officially lifted, everyone is generally tired and lacks freshness;
Second, look closely at the "love triangle" combination of CHN, in addition to the fact that all parties are big names, in view of the first cases such as Changan Weilai and GAC Weilai, it is really difficult to make people have higher expectations at the beginning.
The scale of capital injection of 200 to 300 million yuan in the early stage is far less arrogant than when SAIC Ali pushed Zhiji.
But in any case, after all, it is the bureau of the leading group of Changan Automobile, which has become popular in recent years, huawei and Ningde, which are the first to enter the game, and the status and weight of the jianghu are also there.
Therefore, even if you have more doubts and incomprehensions in your heart, you will "spray" up with your mouth to show that your position is not optimistic and realistic.
Therefore, in line with the mentality of seeking truth from facts and learning, the author analyzes some observation points of personal interest in the form of special topics in the next period of time.
Today's core topics are:
As an independent and strong enterprise, Changan is not without the strength to push high-end electric vehicle brands on its own, why did it rely on the form of joint car manufacturing to impact the high-end electric intelligent track at the beginning?
As we all know, under the impact of the wave of industrial change of the "new four modernizations", in addition to the soaring Tesla, Weilai, Xiaopeng, Ideal and other new forces, the traditional car companies in Dongfeng launched Lantu, SAIC launched Zhiji at the same time also upgraded R car to an independent new brand, and renamed Feifan Automobile for key construction, GAC has Eian, BAIC has Jihu...
In recent years, Changan has been in the field of fuel vehicles.
In order to meet the transformation of electrification and intelligence, as early as the era of former chairman Zhang Baolin, Changan Automobile has actively planned a layout, targeted the Beidou Tianshu strategy, Shangri-La plan, and also invested in the construction of a new high-specification global R & D center, recruiting thousands of R & D engineers in the field of public relations intelligent networking.
A few years ago, Chang'an released the Shangri-La Plan
In the field of new energy vehicles, although Changan has said that the performance of vehicles and especially market sales has been flat in recent years, Changan has also developed new energy in the core technology field very early.
Not to mention the aspects of intelligent networking and (automatic) assisted driving.
As early as 2016, Changan conducted a roadshow with great fanfare, equipped with high-end automatic driving functions, the Ruicheng team, starting from chongqing base camp, passing through Xi'an, Zhengzhou, and finally arriving in Beijing to participate in that year's Beijing International Auto Show, which once became a beautiful talk in the industry and highlighted Changan's leading level in the field of automatic driving.
Just last year, Chairman Zhu Huarong also personally gave UNI-T's L3 level autonomous driving tour, and conducted a live broadcast with salt...
Therefore, whether it is horizontal or vertical comparison, Changan can be regarded as a "superior student" and a strong player in the six state-owned car enterprise groups.
How to choose the new path of "joint car manufacturing" under the wave of friendly forces successively independently creating high-end intelligent electric vehicle brands?!
To say that beiqi polar fox itself tossed for several years, there is no improvement in the way of relying on Huawei's thighs to "out of the circle", Chang'an will not be ah!
Although SAIC motor said that it has high-profile jointly with Ali and other intelligent cars, it is still trying to build its own "pro-son" Feifan car (that is, the previous R car) in its bones.
The only explanation is that there are two possibilities:
Either the new leadership team of Chang'an, headed by Chairman Zhu Huarong, is not confident enough in Changan's own high-end intelligent electric vehicle brand, so it has not made up its mind to do it first;
Or in the old Zhu's plan, too realistic thinking that "the strength of one person is not as good as the wisdom of three people", at this stage, first join hands with Huawei and the Ningde era to build Avita, success is better, unsuccessful is not harmful.
Taking a step back ten thousand steps, perhaps when pushing Avita, Changan itself was planning to nurture another high-end new brand that was completely its own.
At any time, it is not accustomed to putting eggs in the same basket, and the A plan + B plan is parallel, which seems to be in line with the strategic style of Lao Zhu after taking the helm of Chang'an.
Zhu Huarong, chairman of Changan Automobile
In fact, in the field of fuel vehicles, in response to external concerns - why UNI did not position an independent high-end sub-brand at the beginning, but cultivated in the form of product sequences, the information disclosed by Changan also showed:
On the road to high-end, Chang'an is not accustomed to "adventurous" in its bones, and always follows the strategy of step-by-step and A plan + B plan parallel.
Le Tease Observation:
In the view of Leju Automobile, for a large car company like Changan, the core strategy is not to seek stability first, and not to take the initiative to emphasize the strategy of steady and steady pace, which is understandable.
In normal times, there is nothing wrong with such a "robust" idea.
However, at present, the traditional automobile industry is experiencing major changes that have not been seen in a hundred years, and the wave of electrification and intelligence is in the ascendant, and no one can accurately predict the future, but the determination and attitude of responding to changes and changes are indeed different for various car companies.
Zhu Yan, chairman of Dongfeng Company, pushed Lantu
Earlier, when we talked about the Dongfeng Tuilan map, the early industry was almost generally one-sided "not optimistic", and public criticism and doubt were incessant.
But you can expect that it is precisely dongfeng and Zhu Yanfeng that seem to be "desperate bets" before, and Lantu has become the first enterprise in large state-owned enterprises, especially central enterprises, to launch high-end intelligent electric vehicle brands.
Today, we can't say that Dongfeng Lantu has succeeded, but the facts speak louder than words, with the monthly sales of Lantu FREE rapidly breaking through 1,000, Lantu has taken the lead in the high-end electric intelligent track and occupied a place.
At the Guangzhou Auto Show, Lantu's second mass-produced model, the domestic (first) high-end electric MPV is also poised.
The window has not been closed, but time is life, and the first-mover advantage of being one step ahead of others should not be underestimated.
On the other hand, Avita, regardless of the joint development of the three parties, the next progress and various major nodes, will not come as scheduled, even if everything goes well, its first product Avita 11, will have to wait until next year's Q3 to be mass-produced and listed.
At that time, the market competition environment would be much more intense than the current one. How many new and old strength strategic products, listing nodes are anchored in 2022.
From this point of view, Changan, which is hesitant in strategy and seeks stability and chooses the joint car-making model, is indeed half a beat slower in the preparatory race of the high-end electric intelligent track.