"Walking towards Joy" 丨High-tech Jinmao Yueyuan Demonstration Area "Fengmao" was launched

Beijing, May 9 news behind each of China's Jinmao's works, all burst out of the same frequency of the times of thinking. When "Generation Z" became a fountain of urban development, new trends and practices followed. This time, JinMao Xi'an presented a younger and more abundant work, Gaoxin Jinmao Yueyuan, to the new and knowledgeable young people who understood it better. On May 8th, the opening of the demonstration area of High-tech Jinmao Yueyuan and the official opening of the Xinzhi Life Festival were officially launched, "Walking Towards Joy".

(Project real shooting map, enterprise picture, issued by the Central Broadcasting Network)

No one is ever young

But there are always people who are young

What is youth? Youth is every vigorous and full of infinite possibilities; youth is the original intention of every rejection of the old school and sincerity; young is also the direction of Jin Mao facing the future.

In 2021, Jinmao Life Laboratory was officially established, which is a R&D organization jointly established by China Jinmao Product R&D Center, Jinmao North China Product Center, and Jinmao North China U+. For young, they have their own definition: "young" is not equivalent to a specific age range, but a vibrant way of thinking and attitude, for the brand, it means the reshaping and activation of genes, in line with the value orientation and trend of young people.

(Project real shooting map, enterprise picture, issued by the Central Broadcasting Network)

It is understood that the high-tech Jinmao Yueyuan is the first work of Jinmao Life Lab in Xi'an, and the R&D team collects a large number of questionnaires and visits customers through preliminary research, mid-term co-creation and post-feedback, and finally creates a unique life experience. Gaoxin Jinmao Yueyuan is a life exploration of the Z generation after the 95th Five-Year Plan, and it is also a new attempt of Jinmao Xi'an.

New knowledge of life outlook

Yearning for a "lush" life

Time brews a story, recording every inch of the temperature of its peers. Looking back at the journey between Jinmao and Xi'an, we have gone through four years of spring and autumn together. From the first encounter of Chang'an Jinmao Mansion to the encounter of the high-tech Jinmao Yueyuan, what is the mission of Jinmao in Xi'an? What does Jin Mao want to bring to Xi'an?

Looking back at the past, we will find that Jinmao's deep cultivation of Xi'an is the result of strategic choices and the choice of two-way travel. Only to make the "green gold health" residence become the unique brand label of Jinmao, so that a healthy lifestyle called Jinmao can cover a wider range of people. Based on this, what kind of lifestyle does Gaoxin Jinmao Yueyuan want to face to convey to what customer groups? The eight new ideas of life revealed at the event site are the answer.

(Brand concept diagram, enterprise image, issued by CCTV)

Reconstruct relationships from a refactoring space

Create the next generation of life force technology housing products

All along, how to create a unique and abundant life is what Gaoxin Jinmao Yueyuan has always been thinking about. The body is life, the heart is also life, the deeper meaning is that people and nature, the world, all things have induction, and a scene of dialogue, touching the heart, some understanding, the soul has precipitation, this is called life.

Therefore, Gaoxin Jinmao Yueyuan takes "more'life" as the yardstick to reconstruct the new proposition of new knowledge life, hoping to find the sense of closeness and belonging of the city through real connection.

People and cities advocated by Jin Mao

"More Link" lives out happiness

What the ground under your feet can provide, you can nourish what kind of daily life. Located in the core area of the "people-oriented" Silk Road Software City, as the "evolutionary version" of high-tech, Gaoxin Jinmao YueYuan undertakes the mission of high-tech vitality and livability "Duxin", presenting not only the brilliant future depicted in the blueprint, but also the prosperous present that is immediately enjoyed. Jointly build a livable, workable, suitable for learning, suitable for nourishment, suitable for travel of the five suitable residential areas, and create a high-tech "rich" life.

(Actual photo of the event site, provided by the enterprise, issued by the Central Broadcasting Network)

Jin Mao advocates people and the environment

"More Wisdom" health is the most priceless

If you can't change the outdoor environment, at least let the home become a fortress of health. Inheriting the twelve green gold qualities of China Jinmao, Gaoxin Jinmao Yueyuan starts from the six basic life elements of "temperature, humidity, sunlight, air, noise and water", and creates a living environment of shuwen, soothing oxygen, shu humidity, shujing and shuyin for the family, and cares for every corner of life.

(Schematic map of Jinmao community, courtesy of enterprises, issued by CCTV)

Jin Mao advocates people and communities

"More Intimate" disappears from the borders

The community, as a station for emotional communication, is the most authentic medium for feeling the abundant life. High-tech Jinmao YueYuan creates a multi-scene community space, a hotel-style homecoming ceremony sequence with both a sense of ceremony and quality, an emotional utopia that treasures childhood, "Maojianjia IP Park", a multi-functional shared all-age community theme central park, etc., in the fast-paced life moment, to create a community oasis for xinzhi youth to "escape" the hustle and bustle of the city.

(Schematic diagram of Jinmao intelligent technology system, courtesy of enterprises, issued by CCTV)

Jin Mao proposition of man and space

"More Accompany" is intimate and intimate

Respecting and different ways of getting along is the secret of family happiness. Gaoxin Jinmao YueYuan reshapes people's spiritual garden, creates a third space for placing interests, and cares for the life of all ages. At the same time, the aggregation field of the family is reconstructed, and the innovative LDK hall, the C-bit guide platform, and the unbounded communication restaurant are reconstructed. Only to create more face-to-face communication scenes between conversation, meal preparation, play and companionship, and feel the warm encounter between the hearts and minds of the family.

(Project internal renderings, enterprise drawings, issued by the Central Broadcasting Network)

Fengmao life, there is never a standard answer, but Jinmao Xi'an said that the best life should be presented to the owners, so that in the long years to come, the owners can go back to the high-tech Jinmao Yueyuan living field and enjoy the comfortable scenery with their families.

(Project renderings, enterprises, central broadcasting network)

It is understood that Jinmao Xi'an's next-generation vitality science and technology residence products - high-tech Jinmao YueYuan has now officially bloomed. As long as you measure with your own eyes, criticize with experience, and feel with your heart, you may be able to discover the true meaning of a better life.