(Wen / Zhang Qiyou) Nowadays, there are more and more consumer groups buying luxury brands, and the average age of these users is getting younger and younger, for those young consumers, if you want to buy a favorite BBA model, there may be a situation of insufficient budget, then they will turn their attention to second-tier luxury brands, and in order to gain the favor of young people, the new models launched by these second-tier luxury brands can be described as one sport after another. No, Lincoln is ready to invest in a blockbuster model built for Gen Z into the luxury B-segment market - Lincoln Z, so does this Lincoln Z have the strength to win the love of Gen Z? In this issue, we will study all aspects of the car one by one and reveal its true strength.
If you want to attract Generation Z, your appearance must be right
In fact, at the 2021 Guangzhou Auto Show, Lincoln Z met with the majority of fans, and when we saw the real car was really attracted by its fashionable and athletic appearance, you should know that Lincoln's brand was previously positioned in The domestic positioning belonged to "classic cars", many people's cognition of Lincoln is still stuck in the 90s magic reform and lengthening Lincoln, generally those older users will be interested in Lincoln, plus Lincoln once had the experience of retiring to China, so that many orthodox Generation Z may not be familiar with the Lincoln brand.
However, the above-mentioned inherent impression of Lincoln may be shattered by this Lincoln Z, the front face design of the car is very avant-garde sci-fi, the huge network interior uses a fashionable and exquisite star grille for embellishment, and with a penetrating and can be lit LOGO design, so that the overall visual effect of the front of the car is full of style, the sharp LED headlights on the left and right sides also bring it a little aggressiveness.
Coming to the side, the beauty of the Lincoln Z is also unique, using the popular large-angle slipback shape, while matching the high-tech hidden door handle, especially the front door handle is connected to the ZEPHYR chrome logo on the front fender, which shows that Lincoln pays great attention to detail carving. In terms of the rear of the car, there are also many fashionable design elements, the first of which is the through-led taillight, and its central luminous letter design echoes with the front face LOGO, which further enhances the scientific and technological atmosphere of the whole vehicle.
The interior large screen is dazzling, and the intelligent configuration is empowered
Sitting in the car, the interior design of the Lincoln Z is the icing on the cake, and the overall visual effect is also in line with the appetite of Generation Z. With the development of new energy vehicles, the interior screen has become the mainstream design direction, lincoln Z as a traditional fuel vehicle but boldly imitate the large screen shape on the new energy model, so that the sense of science and technology in its interior occupies an advantage in the same level of comparison. The Lincoln Z series comes standard with a 12.3-inch + 27-inch large screen, and the large screen that covers the entire center console in front of you will make you feel like you are in an electric car.
In addition, the Lincoln Z also retains the usual high-configuration style of American luxury models, its large screen is equipped with a Nebula human-computer interactive interface, which supports multi-touch, independent split-screen content display, and resolution up to 4K level. In addition, the new car also provides the fourth generation of SYNC Intelligent Mobility Interconnection System, which is equipped with a wealth of in-vehicle interconnection functions and localization applications for the needs of young users, and can also control functions through intelligent AI voice interaction.
Since the positioning of luxury brands, then the luxurious atmosphere must be sufficient, for how to create a sense of grade has always been Lincoln's strength. The interior of the Lincoln Z has 3 zones 128 color dynamic mood lights, a 13-speaker Level premium sound system, Bader premium leather seats and many other configurations used to create a luxurious atmosphere, which can create a strong sense of ceremony in the car. At the same time, the Lincoln Co-Pilot 360 2.0 Intelligent Driver Assistance System is also equipped with the Lincoln Z, making it possible to achieve L2+ level driver assistance functions.
The pre-price of the whole series equipped with 2.0T+8AT is reasonable
Finally, in terms of power, the performance of Lincoln Z is decent, as a model that shares a platform with Ford Mondeo, the car is equipped with a 2.0T engine, and the maximum power is unified at 181 kilowatts, and the peak torque is 376 Nm, compared to mercedes-Benz's 1.5T, BMW, Audi's high/low power, second-tier luxury brand models are generally more generous in the choice of engine. In terms of transmission, the Lincoln Z series is matched with an 8-speed manual transmission, and the overall powertrain meets the level of the same level. It is worth mentioning that lincoln Z is a shared platform with Mondeo, so it uses a front-drive layout, compared to the rear-drive competitors such as CT5, Lincoln Z is slightly regrettable in the form of drive.
Of course, any product is flawed, but if they're priced at a great value for money, those drawbacks don't have much of a impact. Lincoln Z has now opened pre-sale, from the pre-sale price of 255,500-34.2 million yuan, the car's cost performance is still very good. Looking at the price of other competitors at the same level, the starting price of Lincoln Z is only 250,000 yuan, which is very attractive, and if you choose a joint venture B-class car with a higher configuration, it will cost about 250,000 yuan, and later counting Lincoln's consistent preferential efforts, 250,000 yuan can buy a luxury B-class car, if you choose, how will you choose.
summary:
Through the comprehensive understanding of this issue, the biggest highlight of Lincoln Z to us is that it will completely refresh people's inherent cognition of the Lincoln brand, perhaps the aviator, navigator and other models have been very young in design, but compared with Lincoln Z they are far less avant-garde and dynamic. Secondly, compared with the same level of opponents, Lincoln Z can see the manufacturer's intentions and sincerity in terms of design, configuration and power, especially in terms of price, Lincoln Z has a certain advantage in the same level, and the super high cost performance makes the prospect of Lincoln Z promising. (The picture comes from the Internet, if there is infringement, please inform and delete)