Just last night, Dongfeng Infiniti released a new generation of Infiniti QX60 and announced the pre-sale price, which is surprising that the pre-sale price of the new Infiniti QX60 is set at 450,000-660,000 yuan. With the official announcement of this price, the Infiniti brand, which was not optimistic about the outside world, is more like a frosted eggplant. In the face of a large number of complaints and doubts, the future of infiniti QX60 has also cast a thick shadow.
As a luxury brand medium and large SUV, is the pre-sale price of the new Infiniti QX60 expensive? Compared with the Audi Q7 (guidance price: 68.88-86.98 million), Mercedes-Benz GLE (guidance price: 69.98-88.98 million), BMW X5 (69.99-83.99 million) and other first-line luxury brands in large and medium-sized SUVs, the new Infiniti QX60 pre-sale price range of 45-66 million yuan is not expensive.
However, Infiniti is not a BBA, the brand's influence in China is far less than that of the Ashkenazi troika, and it is even at risk of delisting in China. Therefore, in the eyes of consumers, Infiniti can only be regarded as a second-tier luxury brand, and even if it is ugly, second-tier luxury is not called, which shows how embarrassing Infiniti's situation in China is.
It is based on this recognition that many people will feel that the pre-sale price of the new Infiniti QX60 is high. After all, you are a pseudo-second-tier luxury brand that can only sell more than 10,000 cars a year in China, and where did you have the courage to set such a high pre-price?
After talking about the "inferiority" of the new Infiniti QX60, let's compare it with the Cadillac XT6 in the second-tier luxury brand. You know, many people after watching the pre-price of the new Infiniti QX60, they have said that it is not fragrant to buy the Cadillac XT6 at this price? So, is the pre-sale price of the new Infiniti QX60 high?
From the perspective of actual product strength, the positioning of Infiniti QX60 and Cadillac XT6 are medium and large SUVs, but in terms of pricing, Infiniti QX60 currently has a pre-sale price of 450,600 yuan, while the Cadillac XT6 is 39.27-55.27 million yuan.
In contrast, the latter is nearly 60,000 cheaper than the Infiniti QX60 in terms of starting prices, and now the Cadillac XT6 terminal has a comprehensive offer of 55,000 yuan. In other words, the Cadillac XT6 is currently nearly 120,000 yuan cheaper than the Infiniti QX60, which is priced at 450,000 yuan. So, what can consumers get from the new Infiniti QX60 by spending this extra 120,000 yuan?
First of all, in terms of size, the new Infiniti QX60 has a length, width and height of 5127, 2005 and 1767mm, and a wheelbase of 2900mm, compared to the Cadillac XT6, the former has a slight advantage in length, width and wheelbase, so the 120,000 we can buy a larger body size.
Secondly, in terms of power, the new Infiniti QX60 is equipped with a 2.0T turbocharged engine, the new car has a maximum power of 252 horsepower, a maximum torque of 376 Nm, and the transmission is matched with a 9-speed automatic transmission. Look at the Cadillac XT6, which is also equipped with a 2.0T turbocharged engine, but its maximum power is only 237 horsepower, the maximum torque is 350 Nm, and the transmission is also a matching 9-stop automatic transmission.
To put it bluntly, on the new Infiniti QX60, which is nearly 120,000 expensive, we can feel the power of more than a dozen horses. As for the actual driving experience, the earlier set of ZF 9AT does not dare to be flattered, and you can also refer to the Infiniti QX50. After all, that car is also equipped with this 2.0T engine with variable compression ratio technology.
So, here we look back, what did the extra 120,000 yuan spent on the Infiniti QX60 get? Is it just for that big size and the extra dozen horsepower? In China's luxury car "flood" market, the current rich people are not fools, your products are good, the price is reliable, then I am willing to pay for you, but if you cut the rich people as leeks, it is your fault. What's more, the influence of the Infiniti brand has not yet reached the share of the centennial Mercedes-Benz, so where does the confidence come from?
Moreover, on the lowest model of the Cadillac XT6, the manufacturer is equipped with a full set of active safety systems, but your more expensive Infiniti QX60 is not one, so how do you explain this? If you are not even willing to give users what you can see on the surface, how dare you let others believe that you have real materials inside? Therefore, I think that the Infiniti brand has not lost to its opponents every time, but to itself.
Speaking of losing to himself, he had to say that the previous imported version of the Infiniti QX60. You know, the imported version of QX60 that year is available in 2.5T and 3.5L models, and the price is only 47.98-56.98 million yuan, and the top price is far lower than the current 660,000 yuan. What's more, the Infiniti QX60, which has been sold as an importer, has a 60,000 discount on the terminal, so if you calculate it, you can buy an imported QX60 model at a price of 400,000.
But now? The pre-sale price of the new Infiniti QX60 has reached the range of 450,000-660,000 yuan, and the middle is directly across the price range of 210,000 yuan. As a model that has been domestically produced (consumers generally believe that the price of luxury cars after domestic production should be lower than that of imported cars, which is the inherent concept of most people), and then see the manufacturer announce such a pre-sale price, it is normal for consumers to accept it for a while.
Finally, we do not deny that the new Infiniti QX60 has a relatively good product power, after all, whether it is the appearance, interior design or power parameters, this car is not inferior to the same level of BBA models. However, Infiniti has never tried to understand that your influence in China is not as good as that of the BBA. Even in the face of second-tier luxury brands such as Cadillac and Lexus, which have been in the limelight in recent years, your Infiniti is not enough to see in the eyes of consumers. So in such a case, does it really make sense to set a so-called "reasonable price" for the new Infiniti QX60 at this time?
In our opinion, the new Infiniti QX60 will most likely be a model with unbearably low sales. And in the words of netizens: 1, the new Infiney price, can be... admire! 2, this thing still sells at this price? Wait for the cool to cool down. 3, very disappointed, the pre-price is actually more expensive than the previous old original imported version, it is recommended to refer to the price of the domestic Cadillac XT6, 350,000 ~ 450,000, may also be acceptable, if the official price and the pre-sale price is almost the same, it is recommended not to sell. 4, think about it, after all, Infiniti's brand influence in China is not even comparable to Cadillac! Why is the price in North America so much cheaper, only 300,000 to 420,000! 5, has always liked Infiniti, but this price is really looking for, how much is the old model imported? Is it still domestic or at this price? The old model was still larger than this cheap displacement at that time, and 380,000 yuan was appropriate.
So, what do you have to say about this pre-sale price for the new Infiniti QX60? You may wish to leave a message in the comment area to talk about it, and let's discuss it together. (Text/Univision Auto Dazhuo)
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