The "long tail theory" is a new theory that has emerged in the Internet age. When it comes to the "long tail theory", perhaps everyone will feel very unfamiliar with this theory. The most interesting explanation for this theory is the contrast between a large bookstore and Amazon, a large bookstore can normally hold 100,000 books, but a quarter of the sales of the book category in amazon are from books ranked after 100,000. It is worth mentioning that the sales ratio of these "unpopular" books is growing at a high rate, and may even account for more than half of sales in the future.
Specific to the applicable scenarios, the long tail theory is to solve the main contradiction and ask for benefits from the niche market. Niche markets, in layman's terms, can be seen as what we often call "niche markets." As we all know, the current sedan and SUV markets have become mature, and many car companies are facing bottlenecks in product updates. It should be noted that from the perspective of consumers, with the "Z generation" gradually becoming the main consumer of the market, "personalization" has become their key appeal to products. In order to meet the needs of the "Z generation", FAW Besturn launched the Besturn B70S on the basis of the Besturn B70 by continuously deepening the market segment.
Set off a "national tide" design!
The Pentium B70S on the market this time adopts FAW Besturn's latest "One-Box" design concept in appearance, and the front face part adopts the latest family design. The front part of the new car adopts a split mid-mesh design, and the upper part of the air intake grille is a narrow and long design, and the interior is filled with vertical decorative strips. It is worth mentioning that the upper part of the net and the highly distinctive "Go" shaped headlights are integrated with each other to form a penetrating style design. The lower part of the front face adopts a trapezoidal oversized mid-mesh design and adopts a blackened design. From the overall design point of view, the front face design of the Pentium B70S is very sporty and stylish.
Compared with the front face, the side of the body of the new car is not depicted with too many lines, but the rounded and smooth design similar to the Mazda CX-5 is chosen, creating a strong sense of movement. It should be noted that the new car comes standard with a traditional door handle, but it can be equipped with an optional hidden door handle. The new car measures 4555mm× 1850mm×1515mm, and has a wheelbase of 2750mm. In terms of body size alone, the Pentium B70S is basically ahead of most compact SUVs, and its slip-on design can further expand the interior space and meet consumer demand for driving space.
The design of the rear part of the car uses a large number of horizontal lines, which further widens the visual effect of the rear of the car. On the rear design of the car, the cylinder brother believes that the most distinctive is its taillight design, the taillight as a whole adopts a through-one design, and the light on both sides presents an undulating shape similar to the head of the Great Wall, which is officially called the "Great Wall Arrow Stack" taillight. In addition to the distinctive taillight design, the new car is also equipped with a hollow tail above the roof, and the bottom is arranged in a two-sided row, highlighting the sporty atmosphere of the product.
Users cannot be "treated badly"!
In the automobile market with serious "inner volume", the configuration has become the "key" for major car companies to win in the process of competition. For today's consumers, the requirements for configuration are no longer satisfied with "enough", and the degree of intelligence of the configuration is the key factor in their decision to choose a product. In this context, FAW Besturn has long been prepared, and the overall style of the interior of the Besturn B70S is biased towards a simple wind, concentrating the information display and functions on two large screens.
Specifically, the Pentium B70S uses a 12.3-inch full LCD instrument panel + a 12.3-inch LCD central control screen, in order to facilitate the driver's control, the angle of the central control screen is tilted to the driver's side. It is worth mentioning that the new car screen is equipped with the latest generation of Pentium's intelligent network system, which has 6 major scenarios, 24 applications, speech recognition, smart furniture and other mainstream intelligent equipment. It is worth mentioning that in order to further strengthen the cost performance of the product, the Pentium B70S also has 360 ° panoramic image, automatic parking and other functions.
From the above-mentioned richness of configurations alone, the Pentium B70S has far surpassed the same level of coupe SUV models. In the context of China FAW's more than 60 years of technology accumulation and car manufacturing heritage, FAW Besturn's performance in the manufacturing process is also remarkable, for example, the Besturn B70S adopts a "racing-grade" wrapped seat, and the stitching process of the seat skin can provide diamond-shaped, horizontal lines and other styles according to the style of different interiors, so as to meet the diversified needs of consumers.
"Golden Power" combination, enjoy the whole road!
To many people, SUVs and sedans are the opposites of one thing, and before former BMW designer Chris Bangor, it was hard to imagine the two being combined. Even after the emergence of the bmw X6, the originator of the coupe, most professionals at home and abroad had difficulty accepting the coupe SUV. In the view of the cylinder brother, behind this is more because the pricing of bmw X6 is too high, which deters most consumers, and ultimately affects the popularity of the product.
However, the advantages of the coupe SUV are still very obvious, and it combines the characteristics of the SUV and the sedan in many aspects, such as the driving experience. Due to the higher center of gravity of traditional SUVs, the road performance is obviously inferior to that of ordinary cars, but this situation has been significantly improved in coupe SUV, and the driving stability of the vehicle has been enhanced by effectively reducing the center of gravity of the body. At the same time, the coupe SUV retains the passability of the SUV under the premise of reducing the center of gravity, and has a variety of advantages of the sedan and the SUV.
Of course, after the product strength has been further enlarged, it means that the coupe SUV needs to take on more travel "responsibility". In this case, the power performance of the coupe SUV has become the focus of everyone's attention. It is understood that based on the Pentium infinite equation architecture FMA to build the Pentium B70S, mainly provide 1.5T and 2.0T engines for consumers to choose, its maximum power are 169Ps (124kW) and 224Ps (165kW), matched with 6-speed manual, 7-speed wet dual clutch and 8-speed automatic transmission. Combined with the previous Pentium B70 test drive of the cylinder brother, I personally recommend the golden power combination composed of 2.0T + Aisin 6AT, because the 2.0T engine not only has the advantages of high power, low speed and high torque, but also the 6AT gearbox favored by major joint venture brands has 13 automatic modes specially tuned, which can adapt to the full road driving and meet the product characteristics of the coupe SUV.
summary
Nowadays, FAW Besturn B70S has officially rolled off the production line on February 20 and opened pre-sale, with a pre-sale price of 110,900-143,900 yuan, including a total of 7 models with two power types. It is worth mentioning that FAW Besturn has also launched seven Super Super "benefit" policies for the pre-sale of new cars. From the perspective of pre-price and preferential policies, Pentium B70S has a very high cost performance, once it enters the market, it may be able to form a strong product matrix with Pentium B70 to open up market share. Of course, as mentioned earlier in the article, the coupe SUV has been difficult to get widespread recognition in the market, not only because the product itself is extremely personalized design, but also because most coupe SUVs are generally more expensive. However, the emergence of the Pentium B70S may be able to change this dilemma, promote the popularity of coupe SUVs, and promote the diversified development of products in the automotive market.