In the past, when we talked about GAC Toyota's SUVs, it seemed that we had been inseparable from Highlander and Veylanda, as benchmark products in the market segment, Highlander and Velanda did support the GAC Toyota SUV for a long time.
However, with the increasing fierce competition in the market, whether it can enter the market more carefully from different angles and launch products that meet the needs of consumer cars has become an important criterion for measuring the vitality and competitiveness of an enterprise.
Based on this, GAC Toyota also ushered in its own SUV product year, this year in addition to the launch of the new C-HR dual engine, there is the arrival of the Veranda high-performance version, and at the end of 2021, we saw the TRUE face of GAC Toyota SUV gemini - Weisa, Fenglanda at the Guangzhou Auto Show. At this point, the product matrix layout of the GAC Toyota SUV family has been basically completed.
First of all, let's talk about Weisa, because in gac Toyota's product lineup, this is a very special model, mainly in special luxury.
Some people may say that "Highlander" is not quite luxurious, more than 300,000, medium and large positioning. But unlike Highlander, Wei Sa's luxury is innate in his bones. To put it bluntly, the models currently on sale in China with the same platform as Weisa are also the new Lexus NX, Alpha, Xena, as well as Lexus ES, RX, etc., is not an instant empowerment.
Therefore, in the appearance of Weissa, we can find a lot of Lexus shadows. Under the premise that the overall line is very soft, the wide grille and exquisite silver trim are not only fashionable, but also create an urban business style, coupled with the "double L" shaped daytime running lights and the "fangs" shaped detail design, which make the front of the car full of aura.
It is not that it looks like Lexus is luxurious, but the appearance of Weisa is the same as Thatsas, delicate and exquisitely crafted, whether it is compared with its own brand or competitors of the same level, it is extremely brilliant in the creation of luxury and high-grade.
Entering the car, the interior materials of Weisa also reflect the quality they should have, the most obvious is the material, the places within the reach of the car are covered with large-area leather materials, and the processes such as wiring and gaps are impeccable.
Say a few more representative of the identity of the configuration, Boeing 747 all the porthole glass is not equipped with sunshades, but the use of glass that can adjust the light and shade, Weisa's panoramic sunroof is also the same model, summer and then no need to play umbrellas in the car. 12.3-inch full LCD instrument + 12.3-inch multimedia display + HUD head-up display three-screen linkage, the sense of technology is very in place, and JBL audio with 9 speakers, but also let you sit in any part of the car can have cinema-level sound effects, listening to enjoy the full.
In addition, Wesa is also equipped with streaming media rearview mirrors, in-car face recognition, and a new generation of Toyota Safety Sense (Toyota Collision Avoidance Assistance Kit), with adaptive cruise, lane keeping assist, lane departure warning system, active braking and other configurations, in the joint venture brand at the forefront of intelligence.
Of course, in addition to these visible and tangible, the presentation of luxury is more of a feeling, such as tranquility, the loneliness and nobility of closing the car door and being "isolated from the world". In order to achieve this, the glass of the whole car has been thickened, and the front side windows are made of soundproof glass, and a large amount of sound insulation materials are covered around the dashboard, fender lining, door liner, under the trunk, around the tailgate, etc.
In terms of power, Wesa also gave the choice of "abundance and frugality", the gasoline version is equipped with a TNGA 2.0L Dynamic Force engine, thermal efficiency of 40%, matching the Direct Shift - CVT gearbox, suitable for consumers with limited budgets and want to take into account fuel consumption. Another set of power is the Toyota TNGA 2.5L dual-engine hybrid system, which matches the E-CVT transmission, which has better starting power in actual driving and smoother acceleration.
In addition, both sets of power are available in two-wheel drive and four-wheel drive versions, and the fuel consumption of 100 kilometers is as low as 4.5L, and the left hand card face and right hand carbon neutrality, both hands are hard.
Another Fenglanda is positioned as an entry-level compact SUV, the price positioning civilian label represents the fenglanda has a mission to go, and the market it is in is indeed the most fiercely competitive market segment in China, not only with Qashqai, XR-V, these veterans, but also facing Haval H6, Changan CS75 and other Chinese faction strength players, how to quickly open the market? In addition to Toyota's golden sign and the temptation of its own price, the answer given by GAC Toyota is a comprehensive advancement.
First look at the safety of a car in the eyes of Qingge, and it is also the relatively weak place of the joint venture SUV of the same level.
In terms of active safety, Fenglanda is equipped with toyota Safety Sense safety system, and its intelligent driver assistance system can reach the level of quasi-L2 automatic driving. In terms of passive safety, the new car adopts the new GOA high-rigidity body based on the TNGA architecture, which is safer and more stable, and its high-end model provides up to 9 SRS airbags, leading the class.
Looking at other hardcore product forces, it is difficult to imagine that a product of this level will be designed to be so aura, under the new design concept of "Urban Active", the wide front grille of the new car runs through the logo from the front face to the headlights, the metal style trim with the low center of gravity, wide body, high rigid body design of the TNGA model, highlighting the sporty style of the whole vehicle, and the body side, the three-dimensional chimeric front and rear fenders and the high-gloss aluminum alloy wheels with bright cutting treatment, highlighting a good sense of power In terms of appearance, it wins at the starting line.
Another selling point is its generous spatial performance, with Fenglanda reaching 4460mm/1825mm/1600mm in length, width and height, and wheelbase of 2640mm, which is one of the best in the same class. At the same time, its rear space is as high as 775mm, which is described in official terms, even if you are holding a baby in your arms, you can get on and off the car very easily. In daily use, the rear of the Fenglanda also supports 4/6 seat division, and the rear space can also be greatly expanded to fully meet the needs of diversified vehicles.
In addition, in terms of configuration, the new car also comes up with the sincerity of "breaking the boat", not only supporting HiCar/Carplay/Carlife a variety of smart phones, but also introducing the "Fengyun Yuexiang" Intelligent Travel Interconnection Service, which can realize the remote control of the vehicle by mobile phone. High-value configurations such as inductive power tailgates, driver's seat power seats, automatic dual-zone air conditioning, automatic anti-glare interior mirrors, panoramic sunroofs, smart keys & one-button start, and PVM panoramic monitoring systems are also not absent at all.
What is even more rare is that in today's small displacement turbocharging prevalence, Fenglanda is still equipped with a 2.0L TNGA Dynamic Force Engine engine, matching the Direct Shift-CVT gearbox, its maximum power reaches 126kW, while the comprehensive working condition fuel consumption is only 5.8L/100km, which meets the needs of most consumers in this segment, and the performance and fuel economy and reliability are outstanding.
Before the release of these two cars, many peers believed that the market segment in which Weisa and Fenglanda were located had been completely saturated to the inside volume, but when the strong entered the game, you will find that his entry point is indeed very sharp. Whether it is flagship or entry-level, it has come up with a high-value, high-quality posture, enriching GAC Toyota's product line at the same time, giving consumers almost impossible to refuse conditions, which may be the reason why GAC Toyota can sell well all year round.
In the past two years, in the context of the epidemic and lack of core, the development of GAC Toyota is undoubtedly the most stable, and in November this year, GAC Toyota's sales of all models reached 85,000 units in November, an increase of 9.8% year-on-year, and the reason is inseparable from GAC Toyota's accurate market acumen and the help of its various explosive models.
For example, the new C-HR, the "trend new species" listed in the middle of this year, also in line with the principle of high value, has undergone a new evolution in the four dimensions of appearance, power, technology and safety.
In appearance, it is simply tailor-made for consumers with trend and personality. The new C-HR is based on the design concept of SEX DIAMOND, focusing on creating a sense of line in the body, the new car moves the fog lights to the sides of the grille, making the front bracket more compact, and the interior of the headlights is also equipped with a new LED light group, the visual effect is more refined, and also provides 11 body colors to meet the preferences of different consumers.
In terms of power, it is equipped with a TNGA 2.0L hybrid engine, which is also toyota's first model in China to be equipped with the TNGA 2.0L dual-engine hybrid system. The maximum power of the system is 135kw, and the fuel consumption of the vehicle is as low as 4.5L/100km. At the same time, the chassis under the TNGA architecture is adopted, and the low center of gravity design is used to achieve a high level of handling stability and comfort.
In order to practice the concept of safe travel, the new C-HR comes standard with a new generation of Toyota Safety Sense Safety (Toyota Collision Avoidance Assist Kit), and the whole series is equipped with 10 SRS airbags as standard to escort safe travel. At the same time, in order to bring better human-vehicle interaction experience and intelligent travel concept, the new C-HR is equipped with Toyota Zhixing Interconnection, which can view vehicle conditions in real time, remote control, anti-theft reminders and so on.
With its strong product strength and cool trend appearance, the new C-HR has attracted trendy car owners who understand life, recognize trends and have ideas to form a "C zone player" camp full of personality.
Today, the appearance of Fenglanda and Weisa is a big move for GAC Toyota to break through upwards, bringing a more advanced, advanced and comprehensive product experience to the domestic market. In this context, 2022 will definitely be a new market flashpoint for GAC Toyota.