According to the statistics of Zhou Shidi's Chongqing Hot Pot Operation Department, the number of dine-in visitors from Chongqing, Shanghai and Shenzhen (24 directly operated stores) exceeded 2.5 million in 2021. As of November, the number of dine-in visitors in Chongqing reached 2456131, and the number of dine-in visitors in the Shanghai-Shenzhen joint area reached 47,815 and 27,362 respectively. Among them, the top three directly operated stores with the most popularity are Chongqing Hongyadong Store (with more than 263,000 visitors), Chongqing Guanyinqiao Store (with more than 246,000 visitors), and Shanghai Xujiahui Store (with more than 214,000 visitors). It is followed by the Jiefangbei Store (with more than 185,000 visitors) and the Shanghai People's Square Store (with more than 130,000 visitors). According to the statistics of the front hall guest survey, the age of visitors is mainly concentrated in the 20-35 years old, accounting for nearly 60%; secondly, the customers between the 35-50 years old account for about 24%.
For the next development, Zhou Yonglin, the founder of Zhou Shi brother Chongqing hot pot, has his own ideas, as a post-80s, hard-working he has been drawing on the strengths of the family, constantly charging and learning. He said that behind the high quality is a high level of products and services, whether it is to do products or services, Shanghai has to go, in Shanghai foothold, you have the opportunity to do a better national market. Brother Zhou opened a shop in Shanghai, at the beginning is to hold high, in the Bund site, the restaurant looks out is the Oriental TV Tower, Chongqing hot pot should not be hidden in the small streets and alleys, there should be a wider development, first of all, have courage, do not be afraid, failure can come again. At present, in addition to the brand "Yanshan City" unveiled at Shanghai Bund No. 5, Brother Zhou has ranked first in the Shanghai food hot list.
It is reported that in 2021, Zhou Shidi's Chongqing hot pot will enter the country, the order rate of the star product big knife waist slice store will reach 100%, and the total sales volume of 24 directly operated stores will exceed 300 tons, and the sales volume will be nearly 1,000,000 copies. Since the beginning of this year, Master Zhou's star products and popular dishes have been directly supplied by air, stocked in the early morning, transported in the early morning, and arrived at Shanghai and Shenzhen stores before 10:00 a.m. Brother Zhou insisted on fulfilling the promise of "only selling fresh goods", which was affirmed by customers from other places. According to the 2022 development plan of Zhou Shi brother Chongqing hot pot, it is estimated that the sales volume of large knife waist slices will exceed 500 tons next year.
During the epidemic last year, Zhou Shi brother Chongqing hot pot in Chongqing catering industry first promoted the delivery business of wearing protective clothing, after 4 months of internal research, on January 8, 2021, Zhou Shi Brother hot pot fake dish products were officially launched, and quickly appeared on the CCTV-2 financial channel "Economic Half Hour". As of December 14, the annual sales of Zhou Shishi's hot pot dishes exceeded 1,000,000. Since the beginning of this year, the takeaway of raw bun hot pot promoted by Brother Zhou has set off a new trend in the hot pot industry in Chongqing. Just order food online, and the main stores are equipped with pots, tablecloths, garbage bags, mouthwashes, floss, shabu-shabu guides, etc. for the first time, and the dishes are preserved by nitrogen preservation.
In addition, Brother Zhou launched the first private banquet customization service in the Chongqing hot pot industry, after the customer made an appointment, the nearest store sent senior chefs and A-class waiters to the door, during which after strict personal disinfection, and wearing health certificates, nucleic acid test certificates, masks and sanitary gloves, etc., the fresh ingredients were plated and plated on the spot one by one.
In addition, "food safety" has always been the lifeline of the catering industry, and Brother Zhou's Chongqing hot pot pursues refined management in this regard. In addition to the regular monthly food safety examination for all employees (100 points passed), new employees are also required to pass food safety training.
The food safety team and the performance evaluation team supervise and spot check online and offline 24 hours a day, and report directly to the chairman. In 2021, the food safety group organized more than 860 large-scale food safety inspections (more than 260 offline store inspections and more than 600 online monitoring inspections), carried out more than 30 large-scale food safety trainings, actively optimized more than 500 food safety projects, and added 25 new food safety management systems. In addition, the revised "Zhou Shi brother food safety redline system" is more stringent, the frequency of store food safety inspections is increased, the food safety inspection of stores is strengthened, and the access review of raw materials and store acceptance processes are more refined and rigorous.
In 2022, Brother Zhou will "cut" tens of millions of yuan of advertising expenses, focusing on three aspects: food safety management, food quality upgrading, and ultimate service. And after the five directly operated stores of Brother Zhou passed the ISO22000 food safety management system and hazard analysis and critical control point (HACCP) international double certification, the remaining stores (including Shanghai and Shenzhen) will apply for and strive to pass the HACCP system certification in 2022.
Author: Wang Xiang
EDIT: Zhu Yue
Editor-in-Charge: Rong Bing
*Wenhui exclusive manuscript, please indicate the source when reprinting.